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We are working with BizChair.com in their search for an Internet Marketing Analyst. Based in Canton, GA., BizChair was one of the first online-only office furniture retailers. For several years, BizChair.com held the first slot in the organic Google rankings for ‘Office Chairs.’ Despite aggressive market competition, it remains prominently ranked and an Internet Retailer Top 300 company.
HARRY’S COMMENTS: Some of our readers might remember a search we did for this client last year which resulted in their addition of Garrett Matthews, a world-class customer acquisition executive from Crutchfield.com. Garrett had offers from two of our clients and chose BizChair.com, an Internet Retailer Top 500 company that specializes in selling chairs and furniture for offices, schools, restaurants, medical facilities, and homes.
The Mark Zuckerberg of Office Furniture
You might think that there aren’t many opportunities to build a high-growth business in a category like institutional furniture, but you’d be dead wrong. BizChair.com was founded in 2001 by Sean Belnick, whom at the time was still in his teens. In middle school, Sean made thousands of dollars selling Pokemon cards online as well as designing web sites for friends, family, and local companies. Later, with advice from his stepfather who was in the office furniture business, Sean founded and grew BizChair.com to more than 75 employees and 472,000 sq. ft. of warehouse space. Revenues will top $70 million this year. Here’s Sean (age 19!) on CNN in 2006 …
Between Sean and Garrett, cool things are afoot at BizChair.com, and the company needs a sharp analyst to help grow the business. This is a new position, and the client is looking for someone who has highly technical analytics knowledge to synthesize reams of data to inform more intelligent marketing decisions. In your first 100 days on the job, you’ll find yourself …
- Reviewing the spend for various search engines to make sure that BizChair is adjusting bids as necessary – and in a timely manner.
- Working with CSE’s to lower BizChair’s costs wherever possible.
- Optimizing spend across multiple acquisition channels.
According to Sean, “The job is really about helping Garrett make changes to his programs. Garrett will be formulating and driving the company’s acquisition strategies, and this new hire will be looking in the weeds, suggesting specific changes.”
Please Tweet this job, and you’ll be automatically entered into our monthly drawing. Just do it and see what happens: 2010 prizes included $100 Amazon gift certs, Dean & Deluca steaks, and Keurig coffee machines …
Position Description:
The Internet Marketing Analyst will be an integral and valued part of the marketing team. The Analyst will learn about a diverse group of online marketing programs including paid search (Search Engine Marketing – SEM), natural search (Search Engine Optimization – SEO), price comparison (Comparison Shopping Engines – CSE), email marketing, social media marketing, affiliate marketing, mobile marketing, and more.
For success in this role, the Internet Marketing Analyst must have a strong desire to work with numbers and derive a great deal of satisfaction by creating timely analysis. Many metrics are tracked: web traffic, order and sales data, ad clicks, conversion, cost of goods, variable expenses, margin, and more. All of the BizChair.com marketing efforts are heavily dependent on the ability to create accurate and informative analysis.
The Internet Marketing Analyst will also run ad hoc and custom analyses regularly. Customer segmentation analyses, item level and product category analyses, ad spend efficiency analyses are examples.
The Internet Marketing Analyst will apply rigorous testing methodology to continually guide the optimization efforts.
Specific responsibilities will include:
- Managing Google and Bing paid search campaigns (keyword creation, expansion, ad creation, ad testing, bidding, with sales, cost, contribution, margin analysis, etc.
- Data feed optimization for Comparison Shopping Engines
- Improving email marketing efforts, increasing customer email file, improving contact strategy, working with Email Service Provider (ESP), etc.
- Building standard reports (dashboards)
- Website optimization to achieve improved ranking in natural search (Search Engine Result Page – SERP)
Position Requirements:
4 year degree (BA, BS) Marketing, Economics, Mathematics, etc.
Experience with Microsoft products (Excel, Word, Office, etc.)
This is an entry level marketing position, but candidates with experience are also encouraged to apply as we will consider adjusting the position for the candidate who possesses preferred experience and skills.
Preferred:
- Experience/familiarity with:
- Microsoft SQL Server
- Web analytics software such as Omniture, Google Analytics, or Coremetrics
- Salesforce CRM application
Applications for this position are being coordinated by Thomas Prow. To apply, CLICK HERE. Candidates, please be sure to email Thomas Prow for a packet of market research and company / competitive intel that will differentiate you in your candidacy. Due to the intensely competitive nature of this search, thorough preparation for these interviews with this proprietary material is strongly recommended.
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