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One of the coolest Online Marketing jobs around!

We are working with Rue21 in their search for a Director of Digital Marketing based in Warrendale, PA. This is a terrifically cool online marketing job.

The Director of Digital Marketing will be responsible for the strategy, execution, analysis, and on-going optimization of rue21’s online marketing programs. Reporting to the SVP of Digital Retail, this role is directly accountable for driving performance across a portfolio of online marketing programs including Paid Search, Natural Search/SEO, Comparison Shopping Engines (CSE), Remarketing, Targeted Display, Affiliates, Online Marketplaces / Digital Real Estate, International/Borderfree, Site Ratings & Reviews, Strategic Partnerships, along with discovering and testing new and emerging digital channels. The Director of Digital Marketing supports the eCommerce business – driving qualified traffic to rue21.com– but equally as important supports the overall digital marketing efforts designed to drive the overall rue21 business and brand.


  • Drive the digital marketing strategy, aligned with brand standards, execution and budget
  • Lead, train, hire, and develop digital marketing team
  • Manage digital marketing processes, plans and spend optimization across digital properties and device types
  • Develop specific retention, reactivation, and new customer acquisition segment plans along with additional sub-segments (geo/market, credit, sub-brand, category, etc)
  • Drive traffic and revenue through Paid Search, Natural Search/SEO, Affiliates, Email, Targeted Display, Site Ratings/Reviews, Retargeting, Marketplaces, International, and Strategic Partnerships
  • Partner with Merchandising team to recommend and develop product, content and other promotional marketing programs that drive qualified traffic and increase sales
  • Create customer and geo segment based digital marketing strategies: Create digital strategies that drive customer acquisition and engagement
  • Manage the online content and effectiveness of targeting and relevant communications to customers
  • Establish digital best practices and grow digital expertise across the organization
  • Coordinate with IT Operations team to ensure seamless execution of any/all site-side updates to support online marketing and analytics initiatives
  • Collaborate with the Brand Marketing team and IT to design and develop new innovative digital programs that elevate and advance Rue21’s digital brand presence, while also supporting the growth of the ecommerce and store channels
  • Complete all other duties and responsibilities as assigned


  • Bachelor’s degree in Marketing or related field
  • 8+ years digital marketing experience
  • 2-3 years’ experience managing a digital marketing team
  • Hands-on expertise managing Paid Search, Email, SEO, Affiliate, Display, Mobile, and Social campaigns required
  • Prior specialty retail experience
  • Proven people management and leadership skills
  • Proven ability to work with and influence senior management
  • Strong, professional and effective verbal and written communication skills
  • High degree of proficiency in MS Office Suite, Outlook & Internet applications
  • Demonstrate strong creative instincts balanced with very solid strategic and analytical capabilities
  • Ability to operate independently while establishing strong working relationships with co-workers and cross-functional teams
  • Ability to foster a positive and motivating work environment, encouraging feedback and innovation
  • Self-motivated with critical attention to detail and deadlines
  • Ability to adapt well to change in direction and priority in a fast- paced and deadline-oriented environment

THIS SEARCH IS CLOSED. To opt-in to our popular “Ecommerce Job of the Day” email, click here. (Simply unsubscribe at the end of your job search.)

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