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We are working with Vology in its search for a worldclass Ecommerce Manager based in sunny Tampa, Florida. If beaches are your thing, you’ll dig Tampa.

One of the coolest Tampa ecommerce jobs around …

Vology is one of the fastest growing technology companies in America, as witnessed by its inclusion in the Inc. 5000. Vology’s team is driven and works hard, but the atmosphere is light and collaborative. This is one of the many reasons Vology has been recognized as one of Tampa Bay’s Best Places to Work for the past four years.

Clients love Vology too.

Every day, tens of thousands of clients choose Vology for the best value in enterprise IT solutions. From small and mid-sized businesses to Fortune 2000 companies to government and educational institutions, Vology offers a wide range of products, services, expertise and support to satisfy every client’s business challenges and budget.

HARRY’S COMMENTS: If you are new to B2B marketing, you may be unfamiliar with the concept of the value-added reseller (VAR), which Wikipedia describes as …

“… a company that adds features or services to an existing product, then resells it (usually to end-users) as an integrated product or complete “turn-key” solution. This practice occurs commonly in the electronics industry, where, for example, a VAR might bundle a software application with supplied hardware.

“The added value can come from professional services such as integrating, customizing, consulting, training and implementation. The value can also be added by developing a specific application for the product designed for the customer’s needs which is then resold as a new package. Customers would purchase the system from the reseller if they lacked the time or experience to assemble the system themselves.”

It’s a great business to be in (which might explain why Warren Buffett owns nearly 7% of IBM). When times are good, the hardware and service businesses reinforce each other — and very often the VAR is a trusted advisor to the client, much like a lawyer or accountant.

In this case, Vology offers IT services and solutions, technology solutions, and data storage solutions (are you catching the SEO benefits of this job posting??) to complement its comprehensive product offerings numbering in the hundreds of thousands of SKUs.

In fact, Vology’s growth in these areas has made it “the world’s first “Hybrid Super-VAR” with …

  • A national footprint
  • More than $100 million in revenue
  • Extensive partnership relationships
  • A robust ecommerce platform to assist its customers with small, commodity purchases
  • Certified pre-owned equipment, often sold at half the price of new equipment (while still including a five-year warranty)
  • Third party compatible options with high quality, low cost generic components
  • Asset lifecycle management.

See for yourself …

About the Role

The Ecommerce Business Manager is responsible for Vology’s online product catalog, which is big and getting bigger every day. Additionally, this position will own elements of Vology’s ecommerce business, including UX, content design and placement, product categorization, site navigation and functionality and web analytics.

Can you handle all that? Good! There’s more …

This position will also drive organic site traffic and optimize ecommerce merchandising to ensure 1.) a positive ROI on paid traffic, 2.) high conversion rates and 3.) incremental revenue and profit growth from ecommerce.

CANDIDATES, PLEASE NOTE: We have a crazy amount of proprietary intel on this client and this role. Just ask us for it. Trust us when we say that this role comes right down to size once you know what the 100 day objectives are for this position (which we do). At a high level, here are a handful of things that’ll help you kick butt in this role …

  1. A decent DB background
  2. Cross functional experience
  3. Experience building or managing a portal
  4. Catalog management experience in a high SKU environment
  5. Some experience with widgets, tools, and shopping guides

It’s not the kiss of death if you don’t have these things — but it would be hugely differentiating for you if you did.

View Harry Joiner's LinkedIn profileView Harry Joiner’s profile


  • Drive incremental ecommerce revenue through a broad strategic approach including increasing paid and organic traffic, increasing in-cart value, increasing in-lines sold, and decreasing cart abandonment.
  • Responsible for various elements of ecommerce website structure, design, content, navigation, information architecture, branding, marketing, performance, and site functionality for a positive impact on ecommerce efforts.
  • Analyze web traffic and trends and make recommendations on action related to data.
  • Increase organic traffic, time spent on site, ROI on paid traffic, conversion rates and other KPI’s and incremental revenue and profit growth through ecommerce initiatives.
  • Participate in the development and execution of strategic and tactical business plans with other members of the cross-functional team supporting the ecommerce strategy.
  • Proactively introduce new ideas and innovative functions and features to enhance customer experience and create differentiation and increase revenue.
  • Ensure product catalog is fully supported with effective descriptions, product images, technical specifications and price.
  • Serve as a liaison and primary point of contact within the ecommerce organization for cross-functional partners, acting as a project manager to evaluate, prioritize, develop, manage, implement and test ecommerce initiatives.
  • Partner with key cross-functional teams to ensure all relevant organizational goals and implications are factored into ecommerce projects and tight organizational alignment is maintained.
  • Provide SEO, SEM, PPC and Internet Marketing thought leadership, innovation and process improvement initiatives.
  • Develop and manage SEO/SEM techniques and PPC activities to drive sales.
  • Manage all aspects of web analytics related to ecommerce and communicate relevant information to team members, executive leadership and cross-functional partners
  • Provide expertise on current ecommerce industry best practices.


  • A minimum of 3 years of relevant ecommerce experience with a large number of SKU’s (100,000+).
  • Hands-on experience managing a complete build-out or redesign of a B2B website is highly preferred.
  • Conceptual and technical understanding of internet architecture, content management, and infrastructure as they relate to ecommerce operations.
  • Understanding of internet ecommerce, mobile, social, SEO, and analytics platforms.
  • Understanding of programming technologies such as Visual Basic, Java Script, and Visual Basic Script, HTML and XML/XSLT.
  • Outstanding customer service skills to address ecommerce user experience.
  • Outstanding analytical skills, strong experience using standard analytics packages (e.g., Google Analytics and add-ins), interpreting test results and drawing conclusions.
  • Strong independent decision-making, organizational, planning and problem-solving skills.


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PS – If you’re thinking about changing jobs this year (though us or anyone else), you might want to check out this post on why even TOP candidates get rejected.

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