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We are working with Cricket Communications in their search for a Senior Web Analytics Manager to be based in their San Diego, CA headquarters. Cricket is a simple, affordable wireless service offering consumers and local businesses a flat-rate unlimited service over the latest technology, high-quality, all-digital wireless network.

Designed for customers whose basic and advanced wireless needs have not been met by traditional communications companies, Cricket is the pioneer of unlimited services with no long-term commitments or credit checks required. Cricket offers customers access to a variety of the latest devices and feature-rich mobile applications such as unlimited text, instant and picture messaging, Mobile Web, popular games, ringtones and wallpapers.

Position Overview

The Senior Web Analytics Manager role is responsible for building and leading a team of analysts in delivering actionable insights, analyses and recommendations that inform day-to-day business and long-term strategy for Cricket’s online and mobile sites. The ideal candidate is a seasoned digital commerce expert who is passionate about using data and research to drive customer-centered improvements and innovation. The candidate is an experienced people manager, strong communicator, and has a proven track record for developing and leading best-in-class Web Analytics programs.

Essential Functions

  • Hire and lead a team of analysts in evaluating site performance and providing recommendations to guide the evolution of customer experience.
  • Drive the web analytics strategy and tactics for the company, including development of KPIs, trend analyses, and reporting dashboards to drive action for the business.
  • Provide senior-level analytics support to identify opportunities, solve complex problems, and optimize site and business performance.
  • Partner with stakeholder teams to understand business needs, prioritize incoming analytics requests, and interpret statistical data for non-statistical audiences.
  • Participate in site enhancement by providing insights that guide online strategy, as well as understanding the impact of and defining appropriate metrics for new site functionality.
  • Create best practice processes, facilitate cross-functional information sharing and training for team members.
  • Keep self and team educated on emerging trends in Web measurement and impact of technology changes and launch of new features
  • Manage web analytics platform and reporting tools


  • Bachelors’ Degree in Marketing Engineering, Statistics, Information Systems, Mathematics, Consumer Research, or related discipline or equivalent experience
  • Consumer services or retail marketing
  • 8+ years’ experience in web analytics with demonstrated ability to conduct and interpret moderately complex quantitative and qualitative analyses.
  • 5+ years’ management experience with a focus on hiring and leading teams.
  • 5+ years- experience with enterprise-level web analytics tools (e.g. Coremetrics, Google) in addition to solid experience leveraging other research methods (usability, surveys, market research) to find the right answers.
  • 5+ years’ experience measuring emerging technologies and media (mobile, social).
  • Familiarity with data modeling techniques and technologies and experience with advanced analytic techniques such as regression analysis
  • Demonstrated ability to clearly communicate data, context, and implications to business and product development partners.


  • Masters’ Degree in Marketing Engineering
  • Ecommerce or Multichannel retail experience

UPDATE: This search is closed.

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