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We are working with LivingDirect.com in their search for an Online Merchandising Analyst based in Austin, TX. Living Direct specializes in consumer appliances, indoor air quality products, and lawn and garden products.
Before I get cranked up, let me just say a couple of things about Austin, Texas: It rocks. In fact, if that’s not the city’s official motto, it should be. Austin Rocks. It’s a fantastically fertile ground for start-ups and established online businesses (Dell, BazaarVoice, Golfsmith, etc.), and the city is packed with great music, smart / good looking people, and insanely great food.
UPDATE: This position has been closed. Click HERE to see a list of our current openings. To subscribe to our searches, click HERE.
In fact, my favorite TV show, Man VS Food, has filmed in Austin several times. Check out this Austin-based episode, which will give your taste buds something to think about while you read the rest of this post …
AS I WAS SAYING … LivingDirect.com is a multi-million dollar ecommerce enterprise consistently ranked in the Internet Retailer Top 500 Guide of America’s largest e-retailers, as well as a respected member of the Better Business Bureau.
The company encompasses a network of specialty ecommerce websites that offer unique products including, portable air conditioners, dehumidifiers, tankless water heaters (selling these is a tankless job!), wine & beverage coolers, kegerators and icemakers.
Position Description:
- Website Ownership: Ensure all website key performance metrics meeting forecast goals. Metrics include: Revenue, Margin, Conversion Rates, Traffic Rates and Average Order Values.
- New Functionality: Within the Demandware platform, effectively enhance and manage product and category merchandising efforts. Including product sorting, categorization, customer groups/custom content, cross sells & up sells, search refinements, automated features and product attributes.
- Optimization: Monitor and test product page and index page content to improve user experience and increase conversion rates and view to buy rates.
- Execution: Evaluate and lead the implementation of new site features, functionality, design, branding, marketing and 3rd party partnerships.
- Daily Management: Perform quality assurance to ensure website(s) accuracy on daily basis. This includes price, discounts, rebates, special offers, shipping, and verification of content. This position “owns” particular sites within the network and is responsible for reviewing, correcting and facilitating fixes across departments.
- Analyze & Execute: Develop smart, data-based strategies and execute effective merchandising campaigns (weekly, monthly, quarterly & annually) at the product, brand and category levels.
- Facilitate: Cross departmental communication with buying, production additions, creative and web development teams on new product categories and web site development projects to ensure continued revenue growth and enhanced website functionality.
- Product Expansion: Identify and recommend new products and/or categories that fall into the Living Direct business model. These are “niche” products/categories that are underserved within ecommerce.
- Analytics: Thorough understanding of Adobe/Omniture Site Catalyst including ability to create recurring/on-demand reporting. Ability to identify key reporting metrics and provide recommendations and/or execute updates, improvements, changes related to the data.
- Reporting & Presentation: Present data related to websites, categories, site upgrades and promotional campaigns in a succinct and clear manner while also providing action items to correct or optimize efforts for weekly meetings.
- Data Collection: Identify and implement new data collection variables generated within the Adobe/Omniture platform. Includes working with IT and development team to complete the process.
- Smart Recommendations: Work directly with marketing team and provide data-based recommendations and insight to help ensure qualified web traffic (PPC, SCE, Email, Affiliates) is being delivered according to forecast.
- 3rd Party Partnerships: Analyze data trends within 3rd party consoles (Bazaarvoice, Adlucent, SLI, etc) and identify product page enhancements, product strengths & weaknesses and indicators of visitor wants/needs.
- Competitive Landscape: Monitor and analyze competitive landscape including competitor marketing, pricing, content, and promotional offerings. Develop merchandising recommendations based on this data.
Position Requirements:
- Inherent understanding ecommerce including: layout of site navigation and utilization.
- Advanced level of proficiency in Microsoft Office programs.
- Strong project management, interpersonal and organizational skills.
- In-depth understanding of analytics, analytical tools and turning analysis into action.
- Ability to work in a fast-paced, constantly evolving team environment.
- Innovative and creative problem solver.
- Experience with Demandware ecommerce platform and/or other ecommerce platforms
- Basic knowledge of HTML and image manipulation software.
- 2+ years experience with online merchandising and online marketing
Applications for this position are being coordinated by Harry Joiner. To apply, CLICK HERE. Candidates, please be sure to ask Harry for packet #1286 of market research and company / competitive intel that will differentiate you in your candidacy. Due to the competitive nature of this search, thorough preparation for these interviews with this proprietary material is strongly recommended.
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