This position has been closed.  Click HERE to see a list of our current openings. is the leading executive search firm serving the, Ad:Tech, and IR-500 communities. To subscribe to our searches, click here. Alternatively, visit our Twitter feed at

We are working with in their search for a Director of Online Marketing based in Los Angeles, CA.

PriceDoc is website that
connects cash-paying patients to health care providers who offer the
services they need.

Position Description:

As Director of Online Marketing, responsibilities include hands-on management of everything related to driving and managing consumer traffic and provider subscriptions to the Company’s premier healthcare website. This includes overseeing all aspects
relating/regarding Online Marketing.

Primary Responsibilities:

  • Build consumer quality traffic and increase lead conversion for company’s healthcare providers. Includes developing and maintaining traffic source relationships and agreements.
  • Identify, design, execute and monitor overall strategic direction of company’s online marketing. Includes search engine marketing (PPC/Content/Landing Pages), HTML email marketing, affiliate marketing, vendor redirects and banner ads. Also, actively pursue Co-Marketing relationships and opportunities.
  • Maintain and grow Deal of the Week product. Includes managing provider relationships, managing new deal launches and associated online marketing for deal of the week.
  • Design and execute social media campaigns resulting in increased quality traffic and conversions. Includes managing bloggers, newsletters, video content generation and other social media content.

Supportive Responsibilities:

  • Site Look, Feel and Functionality.
  • Analysis of site traffic, online marketing ROI, and using web analytics.
  • Support outside departments in their online product and communication needs.

Position Requirements:

To perform the job successfully, an individual should demonstrate the following competencies:

  • Minimum 5 years experience with at least 3 years online marketing and/or
    online content development experience
  • Must be able to give live examples of your social media work (e.g.
    personal blog, an online community group, forum, or page you help manage)
  • Excellent writing, editing, proofing, and communication skills. Must be
    proactive, enthusiastic, organized and detail-oriented
  • Must be passionate about community-building and social media
  • Must have experience writing short-form content
  • Must be comfortable interacting directly with customers, bloggers, etc in a professional environment and enjoy and have an affinity for social media and online marketing

Education and/or Experience: Bachelor's degree (B. A.) from
four-year college or university; or related experience and/or training; or
equivalent combination of education and experience.

Applications for this position are being coordinated by Harry Joiner. To apply, CLICK HERE. Candidates, please be sure to ask Harry for packet #1202 of market research and company / competitive intel that will differentiate you in your candidacy. Due to the competitive nature of this search, thorough preparation for these interviews with this proprietary material is strongly recommended.

Ecommerce on LinkedIn

Recruitment and Staffing Services for Ecommerce Experts
For more info about Ecommerce Jobs call (404) 281-2025


Scroll to Top