CHARLOTTESVILLE, VA – People like to rag on catalogs as irrelevant and wasteful until they see one like this. Leave it to Crutchfield Electronics to mail a 3-D catalog right as the “Summer of 3-D” is getting cranked up. What a powerful branding device — and think of the PR value! If only my video did it justice. RSS subscribers click here to view.
CORRECTION: My video (which was unscripted and unrehearsed) says that Williams-Sonoma mailed 394 million catalogs in 2009. That’s incorrect, and I meant no offense. The official Williams-Sonoma number is “more than 50 million.” My apologies.