CHARLOTTESVILLE, VA – People like to rag on catalogs as irrelevant and wasteful until they see one like this.  Leave it to Crutchfield Electronics to mail a 3-D catalog right as the “Summer of 3-D” is getting cranked up.  What a powerful branding device — and think of the PR value!  If only my video did it justice.  RSS subscribers click here to view.

CORRECTION:  My video (which was unscripted and unrehearsed) says that Williams-Sonoma mailed 394 million catalogs in 2009.  That’s incorrect, and I meant no offense.  The official Williams-Sonoma number is “more than 50 million.”  My apologies.

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