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We are working with The Teaching Company in their search for an Ecommerce Marketing Manager based in Chantilly, VA.
Designed to meet the powerful consumer demand for lifelong learning, The Teaching Company is a rapidly growing media company that produces The Great Courses: an intellectually robust series of video and audio courses led by the world’s top professors and experts in fields such as philosophy, history, literature, science, and the arts.
The pioneer of the concept of direct-to-consumer delivery of comprehensive and engaging academic courses, The Teaching Company maintains a catalog of more than 330 courses comprising more than 5,000 hours of content. Since its establishment in 1990, The Teaching Company has sold more than 8 million courses to customers around the world.
In addition, the Company continues to pursue dynamic new distribution channels at home, along with continued international expansion into Canadian, UK, and Australian markets.
Position Description:
The Ecommerce Marketing Manager will manage email, SEO and paid search and banner advertising programs to support objectives for revenue growth, profit and brand awareness through the online channel.
- Manage and implement external and internal e-mail campaigns from creative and offer concept, list recommendation and negotiations to deployment.
- Manage day to day implementation of our SEO and paid search programs
- Manage banner advertising program from list selection and creative development to operational execution
- Insure that all offline marketing programs are set up to work correctly on our e-commerce websites
- Track performance and proactively establish website analytical reporting and key metrics using Coremetrics
- Evaluate market research, test results, competitive intelligence and best practices to improve online marketing programs
Position Requirements:
- Bachelor’s degree in Marketing or a related field required.
- 4-7 years of online direct marketing experience with B to C Ecommerce sites
- Thorough understanding of all facets of online marketing necessary
- Experience using online analytics and metrics to drive online marketing improvements
- Hands-on experience in SEO, paid search, email marketing and banner advertising
- Ability to organize, prioritize and schedule multiple tasks in a deadline-driven environment
- Must be extremely proactive and as well as have a “team” attitude.Bachelor’s degree in Marketing or a related field required.
- 4-7 years of online direct marketing experience with B to C Ecommerce sites
- Thorough understanding of all facets of online marketing necessary
- Experience using online analytics and metrics to drive online marketing improvements
- Hands-on experience in SEO, paid search, email marketing and banner advertising
- Ability to organize, prioritize and schedule multiple tasks in a deadline-driven environment
- Must be extremely proactive and as well as have a “team” attitude.
UPDATE: THIS SEARCH IS CLOSED.
