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One of the coolest analytics jobs around!
We are working with VF Sportswear in their search for an Ecommerce Digital Business Intelligence Analyst based in Jersey City, NJ — right across the river from NYC. This is a terrifically cool analytics job based in a great area that has undergone a tremendous resurgence in the last 30 years.
VF is a powerhouse with a unique business model that supports the individuality of each of its brands, including Wrangler, Lee Jeans, Eastpak, JanSport, The North Face, Timberland, lucy, and Nautica to name only a few. VF is already the world’s largest apparel company, and they’re confident that they’ll continue to grow.
HARRY’S COMMENTS: With more than 59,000+ associates worldwide and 1400+ retail locations, VF is taking its digital business very seriously. DTC now represents 26% of the firm’s $12.3 billion in revenue (up 8% last year). This year VF expects to return more than $1.2 billion to shareholders and is one of the world’s most admired companies in Fortune magazine.
Not many companies have as a strong vision for growth as VF Corp. Under CEO Eric Wiseman’s stewardship, VF has achieved stellar growth by combining its lifestyle apparel and footwear brands in ways that match the ways consumers choose to shop. And the strategy is working, too. VF expects to reach $17 billion by 2017 by developing synergies across each of its five major operating divisions: Outdoor and Action; Jeanswear; Imagewear; Sportswear; and Contemporary Brands.
Recently CEO Magazine ranked VF sixth on the list of the 40 Best Companies for Leaders in 2015. That was no accident, given the existence of a formal leadership program at VF — which is increasingly rare among retail and apparel brands today. VF’s focus on building a deep management bench has allowed it to become one of the most innovative companies in its industry.
About the role
The Ecommerce Digital Business Intelligence Analyst will work closely with key stakeholders (Marketing, Merchandising, Web Ops) to help make data-driven business decisions based upon web analytics, A/B testing, CRM, and competitive intelligence tools. This role is central to continuously improving the consumer experience across all digital platforms (mobile, tablet, desktop) and the prioritization of resources toward that effort.
Essentially, this is a new analytics role using Coremetrics and Google Analytics, but there are many other things that will affect this job. VF seeks an A-player with five (ish) years experience in a digital or ecommerce role at an analyst level. The new hire must be proficient in one of the major web analytics tools such as G.A., Omniture, or Coremetrics. Local candidates are strongly preferred.
VF is making substantial investments in both people and technology, given the growth of its digital business. You’ll be working with Parker Block, who runs ecommerce for VF’s sportswear division which includes Nautica and Kipling, a handbag and backpack brand. You’ll be working on both brands so you’ll need solid time management chops to manage multiple deadlines.
Both brands are killing it online.
Last year, Nautica was the fastest-growing ecommerce business within VF, while Kipling was the fastest-growing VF ecommerce business two years ago. Both brands have great forward momentum, but what’s particularly cool about this role is that you will get lots of exposure to VF’s other world-class brands. VF is building out a corporate digital “knowledge center” in San Francisco to cross pollinate best practices across all of its brands, and you’ll be working with the SF-based corporate analytics lead once that position is added.
You’ll work with smart, driven people at all of these brands.
And you’ll be working on many exciting digital issues resulting from the combination of multiple brands, sold in multiple channels through multiple partners, asynchronously, on multiple devices. There’s no question that ecommerce and analytics are going to be at the forefront of much of what VF does in the future. This job isn’t just about reporting on traffic and conversion rates. It’s far more involved than that, and the company needs someone who can show other VF’ers what analytically-biased marketing is all about. Everyone is eager to learn.
At the end of 100 days …
Other than having gotten up to speed with all of VF’s monthly / weekly reporting requirements (ecom results by KPI, traffic, conversion, latency, bounce rates, continuation rates, and more by marketing channel as well as by device), VF will assign you a project involving fractional attribution modeling. Additionally, the firm would appreciate any ideas you may develop regarding how to improve certain metrics like revenue per visit.
Despite its size, VF is an extremely growth oriented company. Its training programs are top-notch and its commitment to hiring innovative A-players who are hungry for personal and professional growth is unsurpassed. If that kind of opportunity and environment appeals to you, we would love to hear from you. Please apply below.
- Responsible for delivering analysis support and data-driven guidance to the ecommerce leadership teams for Kipling and Nautica and other stakeholders throughout the VF Sportswear organization.
- Interact directly and collaboratively with key stakeholders (marketing, merchandising, operations) to understand objectives and identify the key data points which will deliver valuable, actionable insights and areas of opportunity
- Develop processes to improve BI tools, systems. Drive Reporting consistency.
- Lead effort with internal and external partners to develop and refine digital marketing attribution methodology. Goal: optimize digital marketing spend.
- Work with VF digital SMEs on the development of a holistic (cross-channel) view of the customer. Goal: better understand customers’ behaviors and expectations to enhance relevancy of communications and offers.
- Analyze data from different sources (eg Google Analytics, Foresee, Hitwise) to develop understanding of website behaviors and identify, prioritize areas of improvement in site usability and merchandising.
- Compile available information for multiple sources to determine best insights for key business questions.
Desired Skills and Experience
- 5+ Years working in a digital or ecommerce environment
- Bachelors or Business Management degree or equivalent combination of education and experience.
- Retail ecommerce experience required.
- Experience with internet based technology platforms
- Proficiency with Google Analytics required. Working knowledge of Coremetrics and/or Omniture a plus.
- Proficiency in Excel required incl. experience with charting, using large data sets and macros
- Passion for retail ecommerce analytics and intellectual curiosity is required.
- Proven ability to pro-actively ask and propose rather than merely react and deliver on questions asked by others.
- Strong understanding of ecommerce (incl. mobile) technology platforms, payment processes, content management required.
Applications for this position are being coordinated by Kelley Newsome. To apply, CLICK HERE. Candidates, please be sure to email Kelley for additional information that will differentiate you in your candidacy. Due to the intensely competitive nature of this search, thorough preparation for these interviews with this proprietary material is strongly recommended.