Hey Gang!

Hope your year is off to a great start. For those of you who are due for a job change in 2012, I thought I’d jot down some observations on resumes.

The first thing you need to know about resumes is that there is a limit to what even a great resume can do. I have seen thousands of resumes, and I have yet to see one that’s so unbelievable that the candidate gets hired on the spot with NO phone screen and NO in person interview. Not gonna happen.

The very best you can hope for with your resume is that it converts to a phone screen. Period. It’s the phone screen’s job to convert to an in-person interview, and so on.

Think of it this way: Did you ever take statistics in college? I did. One thing that surprised me is that one never actually “proves” anything with statistics. One only “rejects” or “fails to reject” the hypothesis.

And so it is with a resume. You send your resume to the company, and the recruiting coordinator simply rejects, or fails to reject, your resume. If she fails to reject you, your resume has done its job. Mission accomplished.

Now then, just as there is no one-size-fits-all love letter, there is no one-size-fits-all resume.

Guys: If you had the hots for five women, you wouldn’t send them all the same love letter, would you? No! You’d tell a Woman1 how swell her lips look; You’d tell Woman2 that her eyes are like limpid pools; You’d make up something about how the sun dances off of Woman3’s hair, yada yada yada.

It’s the same thing with a hiring committee: They all want a candidate who can solve their own unique problems, expressed in their own way. Therefore, any candidate who wishes to be taken seriously must map their resume to the job description in a way that’s TRUTHFUL, relevant, and impactful.

Like this …

Suppose a job posting requires that the new hire must “Generate and automate key metric reports and dashboards.” Fine.

Ask yourself: “Have I done this? When, specifically? What actions did I take? What was the result? Will my references verify my claim?” If the answers are positive, then note it in a customized, key-word rich bullet on your resume.

Complete this step for every requirement in the job description. If you don’t, you could get rejected on the grounds that you “don’t” have experience that you really do have.

Anyhoo, here are this week’s brand new jobs!

1. Ecom Buyer and Prod Manager (San Diego) http://bit.ly/wwUl2e – GREAT GIG
2. Ecom Strategist (New York City) http://bit.ly/w26GkW – FIVE STAR JOB
3. Email Marketing Manager (Cincinnati) http://bit.ly/w7RqEJ – BIG MONEY
4. Sr Leader, Ecom Site Mktg Strategy (Raleigh) http://bit.ly/zZ0PHR – GROWTH OPPTY
5. VP of Search Marketing (NYC) http://bit.ly/xnoDwK – AWESOME ROLE
6. Dir of Ecom & Mobile (Greenville, SC) http://bit.ly/x65gDO – GREAT QUALITY OF LIFE

Plus, these great jobs are still available …


rock on!
h a r r y

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