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We are working with DSW in their search for a Senior Analyst, Customer Intelligence, based in Columbus, OH. DSW, a leading U.S. specialty branded footwear retailer, operates stores in 39 states and online. DSW offers a wide selection of brand name and designer dress, casual and athletic footwear for women and men.

Position Description:

The Senior Analyst, Customer Intelligence, is primarily responsible for Campaign Management and Statistical Modeling, including campaign ownership and performance evaluation. This position requires statistical knowledge, using propensity, response, decision trees & regression modeling. The Senior Analyst is also responsible for delivery of promised marketing results to the organization.

This position will also provide primary support and analysis for activities involving:

  • Campaign Management and Statistical Modeling, including campaign ownership and performance evaluation
    • Statistical knowledge requires uses of propensity, response, decision trees & regression modeling
  • Responsible for delivery of promised marketing results to the organization
  • Determination & evaluation of segmentation/cluster groups for CRM campaigns
  • Ownership of customer reporting including segment migration behavior, merchandise & product affinities, retention and acquisition strategy & overall reward program performance.

Essential Functions:

Campaign Management & Statistical Modeling

  • Ownership of campaign analytics from beginning to end including:
    • Determination of campaign goals and objectives
    • Definition and establishment of targeting and segmentation in collaboration with the rewards team
    • Determination of customer contact quantity & mail/email list generation
    • Defining success and failure by projecting pro forma results for sales, margin & incrementality
    • Setting up promotions in tCRM including the establishment of control groups
    • Reading final results of campaign and reporting results against expectations
  • Perform various statistical analysis to determine customer preferences and relevant communications
    • Statistical knowledge includes (but not limited to) logistical regression analysis, cluster analysis, factor analysis, k-means, Gaussian mixture models, decision trees, and other linear/non-linear modeling
    • Leverage SAS, tCRM & Teradata tools to build and implement propensity & response models

Segmentation Management & Customer Life-time Value

  • Determination and evaluation of customer segments.
    • Knowledge for scoring a customer data set in Teradata
    • Management of communications strategy in accordance with desired customer migration results
    • Determination of communication rules based on historical results of customer behavior
    • Understanding of customer migration patterns and marketing activities that stimulate behaviors
    • Using segmentation and historical data trends to determine life-time value of customers and understand various phases a customer goes through in the reward program

Marketing Analytics

  • Responsible for design and delivery of standard marketing reporting including
    • Analysis of Customer Performance and Migration
    • Analysis of Customer Merchandise and Segmentation
    • Analysis of Customer Retention and Acquisition Campaigns
  • Evaluation of and determination of a Test and Learn strategy

Position Requirements:

  • +5 years experience in a marketing of statistical analytical role. Experience with executive presentations. Communication skills and teamwork skill are essential to success in this role.
  • Undergraduate degree in business required (Majors preferred Marketing, and Statistical Management, Finance)
  • Statistical modeling skills are required.
  • Experience in Marketing and Financial metric performance required.
  • Excellent PC skills are required.
  • Statistical knowledge is required.


  • Leadership—Models the Company’s values and influences others to achieve individual or team objectives.
    • Communication—Clearly conveys information through a variety of media to individuals or groups in a manner that is understandable, easy to retain and timely.
    • Initiative—Approaches work objectives with a sense of urgency and a dedication to exceeding performance expectations.
    • Problem-solving/Decision-making—Accurately identifies problems, issues and opportunities, collects data to draw conclusions and chooses a course of action based on facts.
    • Planning & Organization—Establishes courses of action for self and others to ensure that work objectives are met.
    • Policy Compliance—Manages in accordance with Company policies and procedures and promotes compliance in others.

This position has been closed.  Click HERE to see a list of our current openings. To subscribe to our searches, click HERE.

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