HOLLYWOOD, CA – Here’s something I’ve never done in my five years of blogging:  A video!  But you know what?  Sometimes, when I’m out running errands, I have “bloggable thoughts” and nothing handy but my kids and an iPhone.  So there you have it.  Hopefully, the video format will compensate for the fact that my schedule is ten pounds of stuff in a five pound bag.  If you like it, I’ll do these more often.

In this first episode of iPhone Theater, I have decided to explain a marketing model that I encourage all of my candidates to use as they prepare for their ecommerce interviews.  It’s called the Ansoff “Product-Market Growth Matrix” and it has proven to be highly effective in helping ecommerce job candidates figure out exactly how their functional skills (SEO, SEM, email marketing, social media, etc.) will apply in a client’s business.

Models have their limits, but this one has worked many times in live ecommerce interviews.

That’s because models are designed to simplify complex things, and if an ecommerce candidate can simplify big issues without dumbing them down too much — then the hiring committee will usually assume that the candidate has a knack for thinking and communicating clearly.  Good communication leads to more closed ecommerce job searches than any other candidate attribute.

Anyway, let me know what you think of the video and the content.  Is this helpful?  Should I do more of these?  I already know I need a better camera …

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