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We are working with Deluxe Corp in their search for an Emarketing Manager to be based in their Colorado Springs facility. You can feel the energy at the Deluxe family of companies. The creative environment and the sense of possibility are what you’d expect at a start-up, yet Deluxe offers all the resources and strength of a well established, publicly traded company.
Deluxe has locations across the United States, Canada and Ireland, and the company serves nearly four million small businesses, more than 6,400 financial services companies, and nine million individual consumers.
FUN FACT: Deluxe.com is ranked among the top 5% of websites in terms of traffic.
The Direct to Consumer business of Deluxe Corporation, Direct Checks Unlimited, is the nation’s top direct-check manufacturer. Established in 1986 as the first major direct mail check printer, Deluxe offered exceptional value on high-quality checks. According to Deluxe, “By maintaining a clear focus on paper checks, Deluxe has grown over the years according to market trends and customer needs.” Translation: Deluxe used its check business as a beachhead to cross-sell millions of small biz clients new products and services while never losing site of its core annuity-like check business. Smart.
If you’ve ever wondered what happens when you send your resume directly to a client, check out this recruiting video for Deluxe. And if you’re wondering why on earth you’d apply though us to Deluxe, it’s because we are REALLY good at explaining to our clients exactly how you will plug-and-play into their current ecom business and take it to the next level. And we have the expertise and street credibility to be taken very seriously.
About the Role:
As the Emarketing Manager, you will manage and execute the emarketing strategic initiatives by working with the Director of Direct to Consumer Ecommerce and business owners for New Customer Acquisition and Retention to create online marking promotions and campaigns aimed at driving new customer traffic to Deluxe’s sites, providing a better customer experience, improving customer retention online, and maximizing overall profitability for new and existing orders via ecommerce initiatives.
Accountabilities:
- Supports development and execution of the internet marketing strategy to drive profitability, maximize new customer acquisition efforts, strengthen overall retention rates, increase operating efficiencies, and favorably impact customers’ lifetime value by providing input on all aspects of internet advertising, content site management, online communication, and promotional activities for all business ventures.
- Contributes to the search engine marking (SEM) program by supporting the creation, management, execution and tracking against search engine strategic goals and expense for all brands. Works with the Director to manage the expense budget on a monthly basis through budgeting, forecasting and monitoring search spend and trends.
- Supports ecommerce website content updates for Direct to Consumer coordinating site changes with IT and Marketing business owners including site presentation, product presentation, pricing changes and text and image modifications.
- Supports new customer acquisition and reorder internet performance objectives by aggressively testing new offers, promotions, pricing, and products online.
- Develops and implements new customer acquisition and retention initiatives by managing search engine keyword buys, email acquisition newsletters and exploring other online advertising vehicles.
- Coordinates communication of ecommerce acquisition and retention initiatives for all brands by meeting with appropriate business owners and establishing an effective communication plan.
- Develops and executes email marketing strategy to maximize revenue and contribution of this advertising channel.
- Supports and maintains ethics of the business by protecting customer and financial information, applying company’s core values and complying with policies, procedures, and applicable regulations.
- Develops and executes email marketing strategy to maximize revenue and contribution of this advertising channel.
Required:
- Bachelors degree or equivalent in Marketing, Advertising, Business or related field
- 5-7 years experience in marketing with emphasis in Demand Generation and ecommerce
Preferred:
- Tons of online customer acquisition and retention experience
- Search engine marketing experience
- Email application software experience
- Online web applications experience
- Deep PC experience in an MS Windows environment
- Interpersonal and written communication experience
- Web analytics experience
- Negotiation experience
- Data collection experience
Applications for this position are being coordinated by Amy Branch. To apply, CLICK HERE. Candidates, please be sure to email Amy for a packet of market research and company / competitive intel that will differentiate you in your candidacy. Due to the intensely competitive nature of this search, thorough preparation for these interviews with this proprietary material is strongly recommended.
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