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Now then: We are working with Electronics-Expo.com, who seeks an experienced digital marketing manager to help lead the firm’s growing web business. With aggressive goals to increase brand awareness, gain market share, enhance customer loyalty, and ultimately increase revenue, we are ramping up all aspects of internet marketing. The right candidate will have the entrepreneurial spirit to seek out new opportunities, the organizational and creative skills to build all-encompassing strategies, and the drive to achieve Electronics-Expo.com’s goals.
In addition to selling through Electronics-Expo.com, we sell through 3rd party marketplaces such as Amazon and eBay, as well as 7 brick and mortar retail locations in New Jersey. While all of our sales channels are important, we are gearing up to dramatically boost our web site. The marketing manager role will be instrumental in our plans as we build out our web team. With many initiatives nearly ready for launch, NOW is a great time to come on board and make an immediate impact.
HARRY’S COMMENTS: One of the hardest aspects of what I do is learning so many great things about a client’s business and not disclosing too much sensitive information in these posts. Trust me, it’s difficult.
Electronics Expo is a relatively young company; their domain was registered in 2003. Yet the company is currently doing $150 million in eight stores + online. Think about it: Zero to $150 million with a brick and mortar business in just eight years. Amazing.
The US consumer electronics store industry includes about 27,000 stores with combined annual revenue of about $60 billion. Major companies include Best Buy and RadioShack. The industry is highly concentrated: the 50 largest companies account for 80 percent of sales. In such a competitive space, one wouldn’t think it wouldn’t be so easy to cut through the clutter. Electronics Expo was the recipient of the Consumer Electronics Daily News 2007 Dynamic Growth Award and Audio/Video International Magazine Retailer of the Year award in 2006. Clearly, they’re doing something right.
Yet if one looks at Compete.com, one gets a drastically underreported sense of Electronics Expo’s traffic. According to Alan Young, the company’s Director of Ecommerce, Electronics Expo’s monthly uniques well exceed Compete’s estimates, and the company is a top seller of consumer electronics on Amazon.com.
Electronics Expo also sells on eBay, which is a newer relationship, but has a ton of potential. The company also sells on Buy.com, and it plans to add 2 or 3 more marketplaces in the next couple of months. Electronics Expo’s email house file is growing like a weed, and its affiliate channel, in connection with LinkShare, shows promise as well. The company has a very healthy AOV, and its on-site conversion rate is competitive with the industry averages for the consumer electronics category.
And that’s about where the story ends. In my project kickoff call with Alan, I captured a ton of great information. Believe me, the company’s best days are ahead of it, and it’s taking its online business very seriously and is in the process of making major investments in its ecommerce team and technical infrastructure.
What the client needs in this role is a candidate who understands organic search, paid search, comparison shopping engines, affiliate marketing, display advertising, and email marketing. In other words, we need a very solid customer acquisition professional for this high visibility role. An understanding of social media it is also important, but you knew that anyway: Organic SERPs are being driven by social media, and paid search quality scores or driven by organic search. They’re all interconnected …
Bottom line: This is an incredibly solid role for an up-and-coming e-commerce marketing manager who wants to work with the company that will rank in the thick of the Internet Retailer Top 500 in the very near future. These people are sharp, and they are fantastic negotiators. They are very business-oriented, and they know what it takes to win in an incredibly competitive category.
Please Tweet this job, and you’ll be automatically entered into our monthly drawing. Just do it and see what happens: 2010 prizes included $100 Amazon gift certs, Dean & Deluca steaks, and Keurig coffee machines …
Position Responsibilities:
- Develop, plan and execute comprehensive marketing strategies with specific goals
- Improve brand recognition, customer acquisition, and customer lifetime value
- Use all available metrics to measure strategy effectiveness and site performance
- Manage display advertising campaigns for peak performance
- Oversee email initiatives including newsletters, abandonment, email acquisition, and open, click, and conversion enhancement
- Develop social media strategies to increase exposure and initiate viral marketing
- Collaborate with Merchandising Department to maximize sales through merchandising of the site, email, and all advertisements
- Generate sales through paid search and comparison shopping engines
- Maximize affiliate channel sales Position
Requirements:
- Minimum of 4 years of business to consumer e-commerce marketing experience
- Demonstrated ability to take action from analytics
- Previous accountability for return on ad-spend
- History of developing relationships with outside partners
- Ability to effectively lead direct reports and lead through influence across departments
- Strong communication skills
- A passion for this business and drive for success
- Experience in consumer electronics is preferred but not required
Applications for this position are being coordinated by Allan Seibert. To apply, CLICK HERE. Candidates, please be sure to ask Allan for packet #1351 of market research and company / competitive intel that will differentiate you in your candidacy. Due to the competitive nature of this search, thorough preparation for these interviews with this proprietary material is strongly recommended.
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