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One of the coolest SEO jobs around!

HARRY’S COMMENTS: We are working with one of the largest diet and fitness content sites on the Web. The site, which was launched in 2008 by two veteran web entrepreneurs, has been profitable from day one and is growing quickly. The company needs an extraordinary link developer to plan, execute and manage a series of diverse inbound link building initiatives to complement the firm’s ongoing SEO efforts.

The client’s site is a very big content website which gets 75K unique visitors PER DAY — all from organic SEO. Their model is all about exposing viewers to different product and service offerings as they navigate through the site. The company will likely hit $15 million in extremely profitable revenue this year, and they’re growing fast.

Cool entrepreneurial environment.

In the 16 years they’ve worked together, the founders have had a lot of failure – but a lot of success, too. Multiple exits. The culture is very fast paced, and everyone is good at what they do. In this role, you will be working very closely with the founders in a great atmosphere.

The folks who work with the founders are extremely happy to be there. The company has developed its own weight loss product which is produced by a contract manufacturer, and the site acquires on average 300 – 350 customers per day for that product. Additionally, the firm has developed a slew of affiliate deals with companies like Jenny Craig, and there seems to be no end to the ways to monetize this traffic.

Frankly, I love working with clients like this: Constantly scanning the horizon for opportunities to make real money. That’s a talent worth learning, and I’d rather have my son work two years in an environment like this than go to Harvard Business School.

About the Role

We are looking for a grizzled veteran of the link building wars to develop 6 – 12 different, unique, diverse link development initiatives. For example, reaching out to public libraries because they all have a website with a Resources section. Such an initiative would involve identifying what’s important to the guy who runs the links section of each library’s website. What would make him put down what he’s doing and add the link? What are his hot buttons? What does he think is important to the library’s clientele?

Your message to each of these individuals could be as easy as: “Hey, my name is ____ and I see that you run this page on your library’s website, and I noticed that you have a bunch of links to _____. we have a new resource that we think your supporters would enjoy, and we believe it will fit right in with the links you have on your site. All you have to do to link to it is ____ …” Etc.

There are 119,487 libraries in the US — and that’s just one campaign of many.

Your job will be to research and identify high-probability groups to solicit. You’ll develop the best “angle” to approach people within those groups in a way that cuts through the clutter. Eventually this role might require hiring and managing additional staff to handle the pick-and-shovel work. There’s probably a lot of phone work to be done here. Tons of email. You can use direct mail, too. Whatever works.

This job is about 1.) Creating catchy link building campaigns, 2.) Identifying groups to target, 3.) Developing an angle for your pitch, 4.) Cobbling together an approach for each pitch, and 5.) Reaching out to targeted prospects to build links. It involves digging deep to identify the largest affordably reachable pool of prospects who are most likely to link to some piece of content that you have developed, and then devising an interesting way to contact those decision makers to entice them to link to your asset.

Simple but not easy.

As I’m sure you know if you’re familiar with this type of work, normally link building campaigns don’t have a high hit rate. But every library (etc.) that backlinks you will be WORTH IT because the economics of this client’s business are so favorable. You will get a PhD in entrepreneurship with two proven founders as you dream up and roll-out each new campaign.

Earlier this week I spent 65 minutes jawing about technical SEO with one of these founders. At the end of that call I wished that we’d recorded it for candidates. It was a real magic show! Both of these founders are extremely humble, relatable guys. Plus their knowledge of online marketing and ecommerce runs a mile deep.

Tell Harvard B-school to wait a few years!

This is a chance to join a fun, pioneering, well-funded internet company that is backed by seasoned entrepreneurs with a strong track record. The company operates out of a renovated, loft-style office space in the upscale Coral Gables area of Miami. The firm employs 15 full-timers and is looking to scale to 25 employees over the next year.

If you’d like to know more about this opportunity, please TEXT “[your name] + Diet site” to me at (404) 281-2025. Or simple apply below.

View Harry Joiner's LinkedIn profileView Harry Joiner’s profile


  • Work with Founders to plan several diverse new link building campaigns
  • Develop effective execution method for each campaign; constantly test and optimize methods
  • Work with IT, creative and editorial staff to build online content/collateral for sites to link
  • Stay abreast of SEO guidance provided by Google as well as industry best practices with respect to link building
  • Maintain relationships with sites that already link to us
  • Constantly examine and analyze competitors backlinks to identify new opportunities
  • Hire and manage additional staff as needed to execute on link building campaigns
  • Present weekly progress updates to team


  • Bachelor’s Degree
  • 3-5 years of progressive work experience in SEO, preferably with link building emphasis
  • Excellent analytical/quantitative skills
  • Strong computer skills, including MS Excel and the ability to learn new software
  • Familiar with SEO link management tools such as MajesticSEO, Ahrefs, etc.
  • Outgoing communicator that is not afraid to pick up the phone
  • Creative problem solver
  • Attention to detail
  • Goal oriented
  • Works well independently and as part of a team
  • The ability to work extended hours on a regular or intermittent basis
  • Savvy, quick thinking and comfortable in a dynamic, fast-moving environment
  • Embody the highest level of ethics and graciousness every day – both internally and externally, even when playing hard to win.
  • Demonstrated track record of success in a relevant role.

Applications for this position are being coordinated by Kelley Newsome. To apply, CLICK HERE.  Candidates, please be sure to email Kelley for additional information that will differentiate you in your candidacy. Due to the intensely competitive nature of this search, thorough preparation for these interviews with this proprietary material is strongly recommended.

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