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If you’re looking for SEO jobs Los Angeles, here’s the best:
We are working with Transamerica in their search for an SEO Manager based in sunny Los Angeles. Transamerica Life Insurance Company, which began operations in 1961, is part of the AEGON USA group of companies. The firm markets individual and group life insurance and annuities and is licensed to provide insurance throughout the US (except for New York and Washington DC). Its products are distributed through agents and brokers, as well as via direct marketing efforts.
About the Role
Transamerica is seeking an SEO superstar to join its growing Organic Search team. The ideal candidate will know how to rank sites and exploit opportunities to get a step ahead of the competition. You’ll have a firm grasp of website architecture, keyword research, competitive analysis, page level optimization, technical site audits, rank tracking, Google Analytics and other cutting edge tools to help optimize Transamerica’s digital portfolio.
If you’re ready for the big leagues, then you’ll work closely with Transamerica’s SEO worldclass department lead as well as divisional marketing teams to provide enterprise level optimization analysis on what is happening online with all of TA’s multiple online properties with the ultimate goal of using your analysis and recommendations to increase SEO performance.
HARRY’S COMMENTS: It’s amazing to think that since May 2013, Transamerica has become (by far) our largest client, and we’ve managed 17 or their searches within that time frame. Much more astounding still is what Transamerica’s VP of Digital Strategy, Anthony Ginn, and his team have accomplished since his arrival that spring.
Transamerica ended last year as the top financial brand in terms of online engagement, and it just surpassed the 500K mark on its Facebook fan page. Transamerica has more FB fans than Fidelity, Vanguard, Schwab, Allstate, and Prudential — which is quite an accomplishment, given the vast amount of mainstream brand recognition those companies have.
Thanks to Anthony’s team, @Transamerica was the first financial brand to trend nationwide on Twitter — a feat they’ve accomplished six times now. The firm has reached over 2 million people on Twitter, once surpassing the Golden Globes. Transamerica was the first ever financial brand on Tumblr and Redditt, and it was the fastest growing financial brand on Pinterest last year. Plus, its Linkedin page has nearly 20K subscribers.
According to Anthony, “We just won an award for our Tumblr feed, and we’ve earned more than 4 million total YouTube views. Our Google traffic is reaching new highs all the time, and we’ve seen massive increases in our social share of voice. We’re on a roll. There’s never been a better time to join our team.”
But all this growth has created a giant spike in demand for search marketing expertise across the entire company. This increase calls for smart, driven SEO professionals who know how to operate in a lean environment. Transamerica has more than 1300 websites – some of which will play a critical role in the company’s future. (Some of which won’t.) You’ll need an 80/20 mentality towards getting things done.
This opportunity is ideal for the candidate who is …
- Ready to step into a larger role at a bigger company with plenty of up-side
- Looking to move from the crazy agency world to the happy client side
- Desires the freedom and entrepreneurship of a startup with the resources, budget and stability of a big company
- Data driven and relies on data and past SEO and analytics experience to drive sound business optimization recommendations, tool additions and business decisions
- Hungry to make a difference, be heard and have their work be recognized
On any given day, your job will be to manage Transamerica’s SEO platform and track more than 25,000 keywords across several keyword groupings. Through your rigorous analysis of those keywords, we would expect you to make recommendations to the site’s development team regarding how TA’s web assets’ architectures can be improved, as well as its backlinking, social media, and content development strategies.
From time to time you’ll be reporting the sites’ KPIs and organic search performance to TA’s division heads and other key stakeholders. You can also expect to collaborate extensively with TA’s UX, social media, and paid search teams. For the UX team, your insights will significantly guide the wireframing process which will improve site functionality and the development of new site features and pages.
Naturally, you can expect to enjoy quite a bit of face-time with TA’s analysts, so bring your A-game in Google Analytics and other analytics tools.
To make all this happen, we’re looking for someone who lives and breathes organic search. Meaning, not only will you need to be up-to-date with SEO best practices, but we’d like you to bring to the team a sense of how Google’s own values and update histories are likely to impact future changes in its algorithm. For example, Google has recently downgraded the significance of Authorship in its SERPs. But what does that mean for Author Rank? And what will the difference mean to Transamerica? It’s your job to know.
And it’s your job to help people understand why any of this matters.
Before you apply, ask yourself how comfortable you are presenting in front of others. In general, are you knowledgeable about how your organization functions? Do you know how to get things done through both formal channels and your own informal network? Typically, do you understand the origin in reasoning behind key policies, practices, and procedures? Can you write clearly and specifically in a variety of communication settings and styles? Do you relate well to all kinds of people, both up and down the organization?
Be honest: Are diplomacy and tact strong suits of yours?
Dude, it matters! Given how how deeply integrated organic search is with every other touch point in an organization, it’s important that you know how to “work a building” in a way that makes people happy to see you and glad they were able to help you further the cause of white hat SEO at Transamerica.
The role is perfect for a smart, process-oriented SEO who’s passionate about how consumers interact with online experiences. Ideally, this SEO Manager would have worked in a large organization and understand the opportunities and complexities and working in such a large organization. Having said that, Transamerica Digital is essentially a startup, with its own small company culture and electric vibe.
The candidate will be able to utilize past experiences in matrixed organizations and be effective at interacting intra-departmentally as well as externally to TA’s internal partner clients on both a technical and marketing level to provide insight and actionable information to improve the firm’s digital experience. You must be viewed as the subject matter expert in regards to SEO and site optimization.
And that really saying something.
Anthony’s Digital Group is comprised of some of the smartest, most relatable and forward-thinking marketers in LA. Like them, you’ll need to have phenomenal search marketing chops along with a positive outlook on life. Also like them, you’ll need to be (somewhat) high-energy and very positive-outcome oriented. In a perfect world, you’d have responsive / mobile experience and be very comfortable working in lean agile environment.
If any of this describes you, please ring us up. As usual, my kickoff call with Anthony ran more than an hour, and he shared tons of information with me regarding Transamerica’s digital goals, strategies, tactics, tools, and operating philosophies. I’m happy to share that intel with qualified candidates, and you don’t want to apply without it! Please contact us below.
- 2+ Years direct SEO experience required
- Technical SEO experience is required – In-depth site audits, crawls, http status, robots.txt, siloing, LSI, content analysis, site architecture
- Experience keeping website code in adherence to SEO best practices
- Proven track record of optimizing websites to obtain prominent search rankings for competitive head and long tail keywords
- Strong familiarity with Google Analytics, Google Webmaster Tools and third-party keyword research, SEO and optimization tools
- Must be able to prioritize tasks and manage deadlines in a fast-paced environment
- Comfortable working on and collaborating with a multi-channel team
- Excellent communication, presentation, writing and research skills
- Ability to think out of the box and find creative, unorthodox solutions when needed
Applications for this position are being coordinated by Kelley Newsome. To apply, CLICK HERE. Candidates, please be sure to email Kelley for a packet of market research and company / competitive intel that will differentiate you in your candidacy. Due to the intensely competitive nature of this search, thorough preparation for these interviews with this proprietary material is strongly recommended.
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PS – If you’re thinking about changing jobs this year (through us or anyone else), you might want to check out this post on why even TOP candidates get rejected.