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One of the coolest analytics jobs around …
We are working with Ecwid (pronounced as “eck-wid”, short for “e-commerce widget”) in its search for a Senior Web Analyst based in Encinitas, CA. Ecwid is based two blocks from Moonlight Beach, one of the best “short board” surfing beaches in America.
Ecwid is a Freemium ecommerce solution that lets anyone add an online store easily to any existing website or to multiple online sites simultaneously. Ecwid is unique because it plugs into any web presence, provides online sellers with full-featured ecommerce without limiting their choice of web platform – or forcing them to abandon their current website altogether, and lets merchants operate multiple online stores on multiple sites simultaneously via a central control panel.
HARRY’S COMMENTS: Ecwid is a Java-script plugin shopping cart that seamlessly integrates with any website, webpage or social network, such as Facebook. Although it’s loaded with high-value features, Ecwid is absolutely free. Users pay no setup charges and no transaction fees, making it a no-cost, high-return solution for today’s ecommerce businesses.
Installing Ecwid takes two minutes: After inserting a few lines of code, your online store instantaneously appears. Immediately, your customers can check out securely right from your page without being redirected elsewhere. Behind the scenes, the Ecwid engine completes all transactions on Amazon EC2 servers.
When it was described to me, the first thing I thought about was selling an information product about recruiting on my website, and I was assured that such as thing would be a breeze. Plus, Ecwid-enabled storefronts are automatically responsive, so selling on a mobile device is automatic.
And unlike Square, Ecwid automatically updates the seller’s catalog to reflect the inventory drawdown so that items are not double sold elsewhere in the system. It’s quite a phenomenal solution that allows a small business to very quickly sell anywhere, anytime, on any device with minimal investment.
According to Ecwid President, Jim O’Hara, “Ecwid is the Number 1 shopping cart on Facebook, and we have a global partnership with PayPal. With 500,000 merchants in 175 countries, we’re leading the way for small businesses to do business worldwide. Ecwid is ideal for people who want to sell anywhere, anytime … online, at events, at car shows, at farmer’s markets, or wherever there’s demand.”
O’Hara continues, “It costs these users nothing to get started, and users only move from freemium to paid when they sell more than 10 SKU’s online. Naturally, Ecwid’s paid model offers more tools and more SKUs. We have some users who only sell $5000 per year, while others exceed $1 million through our solution. Our real sweet spot as a business is doing $250,000-$750,000 online.”
The market opportunity is huge.
Worldwide, there are 400 million websites forecasted by 2016, not counting Facebook pages and blogs. Ecwid is available in 45 languages and 175 countries. Plus it has a vast network of a couple thousand agencies, IT consultants, and designers who refer Ecwid to their clients.
According to O’Hara, “60% of our business is international, and we are a leader in mobile ecommerce. Mobile is where most of the shopping journeys start, and it is a massive growth opportunity. We just did a deal with PayPal that enables people to sign up for PayPal Here through Ecwid, which effectively turns an iPhone into a turn-key POS system. This means you can sell what you have through Ecwid anywhere you are — at an event, car show, farmer’s market, etc. — just like you can on Square.
“The difference, however, is that Ecwid synchronizes your catalog and inventory in real time. Imagine having your whole product catalog available at your fingertips 24/7. For small businesses wanting to sell online, that’s huge. Ecwid covers physical point-of-sale, mobile selling, and online selling all syncing in real-time. I have to say, I’m pretty proud of that.”
About the Role
The Senior Web Analyst will have proven experience to manage and improve Ecwid’s end-to-end marketing analytics and reporting. To do that you’ll need a strong working knowledge of conversion optimization best practices in site aesthetics, usability, and marketing to evaluate existing website effectiveness and implement elements of improved user experiences.
This search is been open for several weeks through a San Diego-based staffing firm, and while the candidate flow has been promising, nearly all of the resumes so far have been very “paid search oriented.” That’s fine, but we’re looking for someone who can go very deep in their analysis of the user’s entire purchase path while understanding the entire back-end of Ecwid’s business. Meaning, you’ll be required to stitch together not just the marketing analytics piece, but also product analytics and financial analytics to develop comprehensive 360º dashboards of the company.
And here’s where it gets tricky …
Being a young company, Ecwid doesn’t have consistent and periodic reporting of its marketing, product, and financial elements. Currently, the client assembles information and reports using traditional spreadsheets, and with help from eComIQ, but there are issues with data integrity, data consistency, and more. This is probably the biggest issue that you will be required to solve in your first 60 days with the firm. You’ll need to have a very technical background and know about SQL and database management to combine these sources (plus Google Analytics on the front end) into something that generates real-time reporting.
A typical day in this job would involve collecting tons of data from multiple online databases and agency sources, and then using that intelligence to analyze and report on Ecwid’s advertising and digital media efforts, direct marketing campaigns, social media outreach, and organic / paid search initiatives to determine what’s working – and what’s not.
Beyond the analysis and reporting aspects of the job, you’ll need to be business-oriented and hypothesis driven in your approach to your analysis. While Ecwid is a young company, it’s not a startup. The company has lots of smart people who will sincerely want you to contribute your fact-based opinions about how the company can improve itself across every customer touch point. Please don’t get the idea that this job is only about data collection and reporting. It isn’t.
This job is about making a difference by helping Ecwid’s management team make significantly better informed decisions about where and how the company should optimize its human and financial resources, now and in the future. This is your chance to become a key influencer within one of the coolest ecommerce tech companies out there.
- Collects data from multiple online, database and external agency sources to analyze advertising, digital media, social media, direct marketing campaigns and search engine optimization that impact merchant acquisition, activation and retention.
- Builds, verifies, and provides analytics reports and dashboards for customer acquisition experiences, A/B testing, and rapid experiments.
- Delivers reports and dashboards with interpretation. Contributes to the development of hypotheses, actions, and insights.
- Ensure site tagging is optimized to provide crystal-clear visibility into the impact and value of new initiatives and product releases
- Develop and implement sound data management practices. Optimize data structure and architecture with existing and new systems.
- Pursue data quality, troubleshoot data validation, and see issues to resolution
- Provides guidance to business stakeholders on what data to capture, how to map data needs to business questions, and how to prioritize analysis work.
- Develops new and better analytics approaches to solve questions in a creative way
- 4 year degree, preferably in a quantitative science
- 5+ years experience in SaaS, e-commerce and Freemium product experiences and site optimization
- Demonstrated experience with conversion rate optimization in mobile and/or web space
- Strong understanding of conversion drivers, neuro-marketing, and persuasion
- Proven web marketing achievements resulting from data analysis
- Experience using analytics (A/B testing, funnel analysis) to discover visitor behavior and conversion bottlenecks
- Strong analytics and reporting skills including business intelligence, data visualization and dashboarding
- Strong database skills. Working knowledge of SQL or similar
- Top-notch written and oral communication skills
- Experience with geographically dispersed teams leveraging online collaboration tools
- Proven ability to succeed in both collaborative and independent work environments.
- Nice to have: time series analysis/forecasting, survey design
- Stock options
- Competitive salary
- Vacation days & time off
- Medical, dental, & vision insurance
- 401(k) retirement plan
- Great work location, a block from Encinitas’ famous Moonlight beach!
Applications for this position are being coordinated by Allan Seibert. To apply, CLICK HERE. Candidates, please be sure to email Allan for a packet of market research and company / competitive intel that will differentiate you in your candidacy. Due to the intensely competitive nature of this search, thorough preparation for these interviews with this proprietary material is strongly recommended.
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