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We are working with mental_floss in their search for a Director of Ecommerce based in New York City.

HARRY’S COMMENTS: mental_floss is a bi-monthly fact and trivia humor magazine with a circulation of +100,000 subscribers in 17 countries. mental_floss’ popular website,, enjoys incredibly brisk traffic (+4MM monthly uniques) which has helped the firm vault into Inc. magazine’s list of the 5,000 fastest growing private companies.

The magazine often publishes books and sells T-shirts with humorous sayings, such as “When Life Gives You Scurvy, Make Lemonade.” Additionally, there’s a licensed trivia board game called Split Decision, which is similar to Trivial Pursuit. mental_floss also produces the “In a Box” series, which is a tin containing a book, flash cards, exam and diploma for a medical school, law school, or MBA student.

Basically, it’s the perfect business for a digital age, satisfying a hyper-responsive, self-referencing subculture of knowledge junkies with an eclectic mix of fascinating stories, addictive lists, funny quizzes, and unique products — all distributed through the self-reinforcing loop of a magazine, a website, and a web store.

Yes-sirree, Bob. These folks have got it all going on. is seeking an Ecommerce Director to manage and operate their growing ecommerce business. With tons of traffic, a robust email house file, a large number of SKUs (plus a joint venture agreement in place to expand ecommerce for and, this is a great opportunity to own all facets of a growing ecommerce business and take on leadership role within the company.

In this role, mental_floss needs a candidate with very sharp skills in the following areas:

  • Affiliate Marketing
  • Comparison Shopping / Marketplaces
  • Ecommerce Platform
  • Email Marketing
  • Merchandising
  • Search Engine Marketing (SEM) / PPC
  • Social Media
  • Web Analytics
  • Web Design / User Experience

Responsibilities include:

  • Driving SEM strategies and optimization (keyword expansion; ad copy, ad grouping, landing page optimization; testing; analysis)
  • Managing search engine optimization campaigns
  • Developing and executing strategies to grow affiliate programs with focus on ROI and customer acquisition metrics
  • Manage relationships with 3rd party vendors, including distribution center and ecommerce platform.
  • Keeping up to date on new online marketing trends/practices and continually analyze and leverage the opportunities for growing organic traffic
  • Creating and implementing strategy for social media channels (Facebook, Twitter, Blog) and provide basic customer service when necessary
  • Researching and implementing new acquisition marketing tactics and vendor partnerships
  • Creating banner ads and testing to convert 4MM unique readers to store buyers
  • Creating and reporting on marketing budget, with ROI justification
  • Management of email marketing (list development and management, campaign development and implementation, content strategy, contact strategy, and promotional calendar)
  • Development of performance metrics and assesses the effectiveness of all marketing efforts
  • Implement and manage 2x a year mailed catalog campaigns
  • Project Manage the store redesign and all ongoing updates and changes
  • Launch and ecommerce stores
  • Ensuring that creative elements maintain brand integrity


  • Proven business skills, including analytical thinking, creativity and innovation
  • P/L driven with proven track record of success
  • Result oriented, self starter with deep understanding of ecommerce and direct marketing
  • Ability to manage multiple projects and meet deadlines
  • Strong communication and organization skills with a focus on customer experience
  • Be able to quickly adapt to trends, innovations, and opportunities that will improve the business
  • Proven ability to acquire new customers, grow average order value and revenue
  • Have a passion about ecommerce, design and marketing with a willingness to take ownership of the business and a leadership role within the company


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