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We are working with Cricket Communications in their search for a Retention Marketing Manager to be based in their San Diego, CA headquarters. Cricket is a simple, affordable wireless service offering consumers and local businesses a flat-rate unlimited service over the latest technology, high-quality, all-digital wireless network.
Designed for customers whose basic and advanced wireless needs have not been met by traditional communications companies, Cricket is the pioneer of unlimited services with no long-term commitments or credit checks required. Cricket offers customers access to a variety of the latest devices and feature-rich mobile applications such as unlimited text, instant and picture messaging, Mobile Web, popular games, ringtones and wallpapers.
Position Overview
The Retention Marketing Manager develops programs to drive repeat engagement with current customers. S/he identifies customer segments and creates exciting opportunities for repeat visits, repeat purchases, and enhanced loyalty. S/he will work closely with Cricket’s agency strategy team and will partner internally with the firm’s corporate marketing, Muve Music, social, retail, and device teams to identify opportunities. Additionally, s/he will create online programs, themes, and campaigns to leverage Cricket’s assets and engage customers using an omnichannel approach.
Required
- Bachelors’ Degree in Marketing or related discipline or equivalent experience
- Experience in consumer services or retail marketing
- 5+ years’ experience in ecommerce marketing with an omnichannel retailer
- 5+ years’ experience developing online campaigns and programs
- Experience in developing and executing online marketing retention and innovate programs
- Client side background
Preferred
- Masters’ Degree in Marketing
- Ecommerce or Multichannel retail experience
Applications for this position are being coordinated by Allan Seibert. To apply, CLICK HERE. Candidates, please be sure to email Allan for a packet of market research and company / competitive intel that will differentiate you in your candidacy. Due to the intensely competitive nature of this search, thorough preparation for these interviews with this proprietary material is strongly recommended.
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