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Now then: We are working with Camelot Venture Group in their search for a Director of Ecommerce for their brand, SharperImage.com. Camelot is a private investment group that invests primarily in direct to consumer companies including online, catalog, retail, technology, financial services and sports management.
Their focus is on providing capital for accelerated growth.
Through an exclusive licensee agreement with The Sharper Image, Camelot operates all consumer facing entities including ecommerce, catalog and retail stores. Currently, the company runs a strong ecommerce and catalog business. There are no retail stores at this time; however, CVG may choose to open locations in the future.
Each of CVG’s partners brings a unique skill set, and they collectively work as a team with their portfolio companies to achieve success. CVG’s partners have operated businesses as CEO’s, and they tend to invest in companies that see the value in CVG’s involvement. CVG’s hands-on approach, extensive networking contacts and operational expertise ensures that its companies reach their full potential. More information about CVG can be found at http://www.camelotvg.com
ABOUT SHARPER IMAGE
The Sharper Image product is something you never knew existed until you saw it — and then you had to have it. Whether it is massage chair, a multi-function weather station, or an Ionic Comfort Air Purifier, the Sharper Image product is always built and designed around three core principles: quality, innovation and design.
The Sharper Image was founded on these principles and remains committed to them today. In 2009, The Sharper Image entered into a new era as it underwent an exciting transformation, changing from a popular retailer to cutting-edge retail brand.
Through a licensing agreement with The Sharper Image, SharperImage.com offers customers a state of the art website for the ultimate shopping experience. Customers can easily and quickly research and purchase the latest Sharper Image branded and non-branded products.
Additional features include extensive product search functionality, informative video clips, customer product reviews and rankings, convenient order tracking, access to real time, toll free customer support and company related information providing a content-rich shopping experience. In addition to the website, Camelot also runs a strong direct to consumer catalog business.
ABOUT THE LOCATION
The positions are located at the company headquarters in Farmington Hills, Michigan.
Farmington Hills is a diverse community located in Oakland County, the most prosperous county in Michigan. Farmington Hills is consistently ranked among the safest cities in Michigan and is currently the 19th safest city in the nation. Within the borders of Farmington Hills you’ll find quiet, comfortable neighborhoods, more than 600 acres of public parks, and exceptional cultural and recreational programs for youth, seniors, and all ages in between.
The highly-rated Farmington Public School District has received a Gold Medal designation for ranking nationally in the top 16 percent of all school districts. Farmington Hills also serves as a major business center for the greater Detroit area with over 6,000 businesses from all over the world, including more than 75 Fortune 500 companies, have made Farmington Hills their home.
HARRY’S COMMENTS: I have been incredibly impressed with this client, in terms of both their recruiting capability and the underlying economics of their business. This is a fantastic career opportunity for a growth oriented, can-do, up-and-coming ecommerce executive who knows how to drive revenue in a lean environment packed with smart people.
We’ve all read the news stories about the importance of innovation to the health of our economy. The team at Camelot Ventures “gets it,” and they are constantly coming up with new ways to profitably finance, manage, and grow their business. These guys are all about innovation, and this job will give one lucky candidate a chance to learn the VC business from the ground up. Without a Harvard MBA, precious few people get that opportunity.
Beyond that, I might add that two weeks ago this job was offered to our candidate, Garrett Matthews of Crutchfield.com, who turned down the opportunity for a gig with another one of our clients in Atlanta, where Garrett had a deeply personal interest in living. My team and I had submitted a dozen or so very talented customer acquisition candidates — and Camelot rightly offered the role to Garrett, who’s “an inch wide and a mile deep” in terms of his customer acquisition experience in the consumer electronics space. The guy’s a total rock star, and Camelot could see that.
What we’re looking for here is Garrett Matthews 2.0. We’re looking for someone who not only has a high degree of expertise with organic and paid search — but we need someone who’s hypothesis-driven in their approach to customer acquisition.
Meaning, we want someone who can analyze and understand how the customer thinks (and how the customer wants to relate to the brand) — and then reverse engineer a customer acquisition process that plays into their latent buying behaviors. There’s nothing creepy about this. This is what the world’s best marketers do. They develop a deep affinity with their target market and sell to them the way they buy. (Re-read that.)
Anyway, Garrett can do this — and Camelot recognized it. Camelot’s only problem is that it’s based in Detroit (home of Hung). Detroit. Where houses are selling two for the price of one, and your mortgage could be $250/month: Detroit. Home of the Tigers and the Red Wings. Detroit: So cheap there’s hope!! Detroit rocks, and would you believe it’s got a a killer start-up scene? But Garrett, God bless him, couldn’t go there.
But you can. And should! You think Detroit’s toast? Think again …
Take a good, long look at Garrett’s bio. Then ask your self: “Is my background similar to this guy’s?” If it is, read on. We’d like to hear from you.
POSITION DESCRIPTION
Responsibilities:
- Drive and execute SEM strategies and optimization (keyword expansion; ad copy, ad grouping, landing page optimization; testing; analysis) for sharperimage.com
- Manage search engine optimization campaigns
- Research, identify and establish partnerships with websites for link-building
- Execute ad copy, bid strategies, and keyword expansion for PPC campaigns
- Develop and oversee plans and strategies to grow affiliate, comparison shopping, retargeting and email marketing programs with a focus on ROI and customer acquisition metrics
- Coordinate email marketing campaigns to ensure distribution growth
- Manage partnerships with 3rd party vendors Implement testing strategies to continually uncover optimization levers, enhance learning, and improve performance
- Define marketing metrics and establish reports to measure successes, opportunities and appropriate action plans based on conclusions.
- Keep up to date on new online marketing trends/practices and continually analyze and leverage the opportunities for growing organic traffic
Qualifications:
- Minimum 5 years of experience in online marketing with a track record of measurable revenue and program growth.
- Experience with Google AdWords and Bing a plus.
- A track record for continually improving and optimizing a major online service.
- Solid understanding of search engine ranking factors, algorithms and principals.
- Strong written and oral communication skills.
- Strong quantitative, analytical and problem-solving skills
- Detail-oriented and organized.
- Ability to exhibit enthusiasm, passion, creativity and commitment.
- Bachelor degree or equivalent work experience.
Relocation assistance offered as needed.
Applications for this position are being coordinated by Harry Joiner. To apply, CLICK HERE.
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