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One of the coolest Ecommerce Manager jobs around!
HARRY’S COMMENTS: We are working with a South Plainfield, NJ based nutritional brand whose products are distributed in both the retail and online channels. In addition to its consumer facing business, our client enjoys a very brisk private-label trade supplying famous retailers with more than 450 private label vitamins and supplements.
It’s a great time to be in this business.
Companies in the Vitamin and Nutritional Supplement Manufacturing industry develop and manufacture vitamins, nutritional supplements, herbal remedies, and other natural health products. Major U.S. companies include Nature’s Sunshine, Herbalife, and Nature’s Bounty.
In 2016, global revenues for this industry reached a tidy $37 billion. In America, nearly 400 companies were responsible for $12 billion of that figure. Demand for nutritional supplements is driven by demographics, as well as the acceptance of natural medicines. The US industry is highly concentrated, with the top 50 companies accounting for more than 80% of US revenue.
To win in this space, it pays to be vertically integrated and spend big on R&D.
Which our client does. Its products are differentiated by 50+ trademark and patented raw materials. Plus, this client’s business has FOUR other awesome things going for it:
- Its product is consumable: Customers must order new product every month if they wish to keep seeing the benefits.
- Its product is relatively inexpensive to manufacture – yet it has a high perceived value.
- Its product is small and cheap to ship, and …
- Currently, 95% of the clients ecommerce business is happening on Amazon.
Your job is to grow our client’s Amazon business while laying the groundwork for its own direct to consumer website.
Now clearly, I don’t need to tell you about Amazon. But just for kicks let me give you some stats on just how massive Amazon has become …
- In 2016, Amazon grew its product sales by ~25% to $124 billion, a figure that represents nearly 31% of the IR 1000 online sales total. One company out of a thousand, doing nearly a third of all online sales. Yikes.
- Internet Retailer estimates that in the US alone, total sales transacted on Amazon-owned sites reached $147 billion (up 31% from 2015).
- Roughly 50 million US household subscribe to Amazons Prime loyalty program.
- Last December, Prime purchases account for 57% of total US Amazon purchases, up 46% from a year earlier.
- Nearly half of all Prime members buy something online once a week, and 81% of Prime shoppers say they “always or frequently” research products online before buying in stores.
Basically, Amazon is reinventing the industry right underneath our feet.
Amazon continues to invest heavily in expanding the Prime offering with over 50 million items now available for two-day, next-day, or same-day delivery … On top of 1-click ordering … An endless aisle … MAP pricing … A site that gets smarter about your needs and values each time you click … Plus a whole lot more. It’s irresistible.
Which is precisely the point.
By now Amazon just seems to have its own gravitational pull over consumers. I remember reading in last years letter to shareholders, Jeff Bezos said “Our goal with Amazon Prime is to make sure that if you are not a Prime member, you are being irresponsible.”
And so it is.
In its Q1 ’17 analyst call, Amazon indicated that its fulfillment center buildout to support Prime/FBA growth will weigh on North American margins through 2017, which some analysts believe is “a justified investment in the Prime flywheel.” Meaning, the institutional investment community continues to hold Amazon to a different standard than it holds traditional retailers.
Whether that’s good or bad is a story for another day. But believe it or not, the rise of Amazon is actually WONDERFUL NEWS for companies that that have real R&D functions, robust manufacturing operations, and vibrant, growing brands. Such as my client.
About the Role
As our client’s Ecommerce Manager, your primary job (at least initially) will be to grow its business on Amazon. Reporting to the firm’s VP of Sales – Brand, you will be expected to leverage AMS to promote best-selling ASINs and launch new products. Additionally, will expect you to develop AMS strategies for …
- Moving ASINs into adjacent or new categories
- Key seasonal time periods or events
- Clearing excess inventory
- Targeting share gaining competitors, and …
- Finding white space
Obviously, you’ll need to determine which keywords matter most on Amazon, as well as understanding and exploiting the differences between which keywords work best on Amazon versus Google. You’ll be expected to determine the right amount to invest in AMS given your customers’ path to purchase – as well as how well those same dollars perform in digital channels like Adwords.
Is this role right for you?
Well, it could be if you have a strong ability to manage multiple long-term and short-term projects involving Brand & Marketing Managers, a VP of Sales Brands & Private Label, an in-house Graphics Department, and outside agencies.
Additionally, it’s essential to note that within 10 – 12 months, you will be expected to assume full responsibility for the development and growth of this client’s own online retail business at ______.com.
The client has a very successful branded health supplement being sold directly through Amazon (1P), but the company realizes that the only way to take control of its own destiny online is by launching its own “proper online retail store.” Translation: This is no job for anyone lacking desire to solve complex challenges while doing work of the highest quality while collaborating with both internal and external resources.
This is an EXTREMELY high profile Ecommerce Manager job.
As usual, we spent a ton of time on the phone with this client teasing out exactly what you’ll need to KNOW and DO to hit the ground running in this role. Some of the things we can share with highly qualified candidates include …
- The “real” background requirements for this position, along with the top five things all resumes MUST have to be considered for the role.
- The top five problems that exist due to this position being open. These are the little fires you will be expected to put out during your first month on the job. Every job has these — whether your recruiter wants you to know about them or not!
- What your average day / week will look like in this role. There’s what you read in the standard job posting … then there’s reality. (We’ve got the reality.)
- The top KPI’s that will determine your success in this role. In a nutshell: How you keep score.
- The major projects you’ll need to complete by Day 100 to be considered a home-run in this position. We’ve got the lowdown on how you can plug-and-play and drive REAL value in this job.
We have a massive amount of proprietary intel to share with qualified candidates. Our industry research for this assignment exceeds 100 pages! Be sure to TEXT me, Harry Joiner, for this info at (404) 281-2025.
Or simply use the email link when you apply for the role below.
- Manage day-to-day operations and administration of the client’s ecommerce platform, and key ecommerce accounts
- Understand, evaluate, and report on the market position, pricing, strategy, marketing efforts and sales techniques of competing products in the ecommerce marketplace
- Maintain ongoing and regular contact with business partners and affiliates
- Work with marketing team to promote growth of ecommerce business
- Work with sales team to optimize sales and profitability of all ecommerce tactics
- Partner with marketing team to identify, develop and execute initiatives to drive brand awareness, acquisition and positive customer sentiment
- Find new ways to reach potential customers
- Monitor existing and emerging food and health trends and how they’re discussed online
- Contribute to overall business objectives by developing and delivering projects on-time and on-budget
- Bachelor’s Degree and 3 years of relevant professional experience
- Experience with Amazon.com, Jet.com and others
- Work experience with Shopify and Amazon Market Place
- Awareness of the workings of EDI (Electronic Data Interchange)
- Web marketing and SEO (Search Engine Optimization) knowledge
- Extensive web analytics skills, with demonstrated proficiency in Google Analytics
- Strong business acumen and financial proficiency, analytical and business planning skills
- Superior communications skills, both verbal and written
- Comfort using data to communicate results and refine strategies
- Experience working with a consumer package goods company
Applications for this position are being coordinated by Allan Seibert. To apply, CLICK HERE. Candidates, please be sure to email Allan for a packet of market research and company / competitive intel that will differentiate you in your candidacy. Due to the intensely competitive nature of this search, thorough preparation for these interviews with this proprietary material is strongly recommended.