FILLED! Ecommerce Manager – North America (Remote / West Coast preferred)

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One of the coolest ecommerce jobs around!

ALLAN’S COMMENTS: We are working with one of the world’s hottest active streetwear brands in its search for a FULLY REMOTE Ecommerce Manager to be based anywhere on the continental US west coast.

The firm is headquartered in the Pacific Rim, and due to the US time difference, it’s not possible for this position to be based any farther east than California, Oregon, Washington, or Nevada. Though your mornings will be mostly yours, pls COUNT ON working until at least 6:00pm PT each night. Tuesdays might even be later.

About the Company

Our client is a leading active streetwear brand with a loyal (and growing) international following. In a marketplace crowded with brands like Lulumon, our client is known as the ultimate high-performance street-sport uniform for Pac-Asia’s “coolest of the cool,” designed for a fast-paced urban life.

With inclusivity, fashion cred, and social responsibility at its core — the firm’s product line services all sports disciplines, including sustainable activewear, nostalgic 90’s streetwear, premium technical snow gear, menswear, accessories and a go-to basics range. And although they have a men’s selection, the majority of the brand’s focus and assortment is womens outerwear (which is reflected in its print catalog).

About the Role:

As the firm’s Ecom Manager for North America, your responsibilities will include Conversion Optimization, Site Merchandising, improving site UX, content management, landing page testing, and localizing the brand. Reporting directly to the firm’s VP Global Digital & Ecommerce, you’ll be joining a best-in-class digital team that’s driven to accelerate US ecommerce growth. We’re looking for someone who can own the onsite experience with a very analytical bias towards the way you make decisions.


While you will be a key contributor to the firm’s new-to-file DTC customer acquisition initiatives, through the end of this year, this job will be focused largely on website management. That’s because the VP is a legend when it comes to DTC acquisition, and it will fall to YOU to manage things like CX (journeys/flows), UX (creative/design), merchandising, personalization, and analytics.

To really kill it in this role, you’ll need:

Hands-on experience with planning, reporting, and Google Analytics: Ideally, you’ll be able to improve the DTC customer’s journey — obsessing over things like: How can we track people from one touch point to another? How can we best nurture them along in their path to purchase? What are their buying triggers? How do we know? This part of your job will involve data analysis and “grinding it out” — looking for the slight edge.

Deep Shopify experience: The client’s current pages were done by an agency, and we’ll need you to “walk the store” on a daily basis. The client cannot train you up in this area. We’ll need you to bring badass Shopify expertise to the party.

PIM chops: We’ll look to you for product information management — visiting each and every PDP to make sure that the copy is right, the look and feel are right, the functionality is right, and so on.

A firm grasp of workflows: On a frequent basis, you find yourself working with the VP of Digital to establish and refine local and global workflows. Many of the firm’s current workflows were developed with the firm’s Pacific-based teams in mind. Today, the company needs to revisit those flows with the reflect the needs and abilities of its international staff.

You won’t believe how much we know about this search …

I spent a ton of time on the phone with the client teasing out exactly what you’ll need to KNOW and DO to hit the ground running in this role. Some of the things I can share with highly qualified candidates include …

  1. The “real” background requirements for this position, along with the top five things all resumes MUST have to be considered for the role.
  2. The top five problems that exist due to this position being open. These are the little brush fires you will be expected to put out during your first month on the job. Every ecommerce job has these — and this one’s no different.
  3. What your average day/week will look like in this role. There’s what you read in the standard ecommerce job posting … then there’s reality. We’ve got the reality.
  4. The leading and lagging KPIs that will determine your success in this role. In a nutshell: How you’ll keep score.
  5. The major projects you’ll need to complete by Day 100 to be considered a home-run in this position. We’ve got the lowdown on how you can plug-and-play and drive REAL value in this ecommerce job.

I have a massive amount of proprietary intel to share with qualified candidates. My industry research for this assignment exceeds 100 pages! Be sure to TEXT me, Allan Seibert, at (706) 318-1196 for this info. Or simply use the email link when you apply for the role below.


  • Coordinate and oversee the performance and management of the firm’s American website
  • Work closely with the VP Global Digital & Ecommerce as we build out the firm’s global website(s) capabilities, strategies and Ecommerce innovation.
  • Manage the yearly, monthly and weekly trade calendar for the N. American website.
  • Direct interface with the internal & external IT/Development teams.
  • Coordinate and execute website promotions, GTM events and website messaging throughout the year.
  • Partner with all functional teams, including the N. American President, N. American marketing management and Australian teams.
  • The ideal candidate must have a good understanding of user experience (UX) e-commerce based best practices and a test/learn methodology.
  • Work closely with marketing and other teams on email production and execution.
  • Submit creative, website and email briefs as applicable.
  • Utilize creative assets both on the website and through working/distributing with outside advertising agencies and resources.
  • Partner with digital marketing resources to drive website traffic & revenue growth.
  • Utilization of performance tools & metrics, heat mapping, cross-sell/up-sell tracking.
  • Forecast and develop budget-based goals for the N. American website.
  • Collaborate with teams on merchandising of products within the website.

We’d love to hear from you if you have:

  • 2 to 5 years of Digital/E-Commerce website direct, hands on management.
  • Experience rapidly growing website revenue w/o depending on promotions.
  • 3+ years proven experience with Shopify Ecommerce platform.
  • 2+ years Google Analytics experience strongly preferred.
  • Familiarity with GA 4 and comfortable navigating the new reporting interface.
  • 2+ years of retention marketing tactics and measurements.
  • Ability and experience managing multiple projects at the same time.
  • Process oriented approach to managing your workflow and ability to prioritize and reprioritize quickly.
  • Proactive and confident self-starter able to work with minimal direction.
  • Bachelor’s degree in a related field or work experience equivalent.

Additional Requirements:

  • Ability to think and act strategically while managing multiple priorities.
  • Ability to work autonomously as part of a satellite team while being both collaborative and proactive with strategies and communication with team.
  • Proven experience driving meaningful results.
  • Ability to be flexible in working late evenings/early mornings, when needed to meet project deadlines, attend functions and work with Australian team
  • Platform experience with Shopify preferred.
  • Strong interpersonal skills and ability to build meaningful relationships
  • Knowledge of and ability to grow the consumer journey.
  • Impeccable organizational skills
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