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One of the coolest Amazon Channel Manager jobs around!
HARRY’S COMMENTS: We are working with a well-established midwest client in their search for an Amazon Channel Manager. The client was referred to me by one of my all-time favorite private equity contacts.
The company is a designer and marketer of branded fragrances across the bath & body and home fragrance categories. The firm is home to one of the world’s most recognizable and proven home fragrances, which is sold through 1/ the company’s website, 2/ independent specialty stores across the U.S. and Canada, and 3/ via major retailers such as ULTA, Nordstrom, and Amazon.
As a former rising star at Procter & Gamble, the company’s CEO has led the firm through a successful investor transition and doubled the company’s size and profit. Having spent more than two decades in major corporations, mid-sized companies and as an entrepreneur, the CEO has earned a reputation as a proven leader of people, brands, and organizations through major change and unprecedented growth.
About the Role
As part of a team of five ecommerce marketing pos, your job is to take the firm’s Amazon business to the next level. Currently, the firm sells through an exclusive 3P partner. You will be influencing the 3P partner’s strategy while looking for opportunities to launch new products on Amazon in cost-beneficial, brand-accretive ways.
You’ll be expected to perform analysis on the Amazon channel to tease out …
- What are we doing right that we could do more of?
- What are we doing wrong that we should stop doing immediately?
- What is our competitor doing that we should copy?
- What is nobody doing that somebody should do?
Data analysis and reporting will be critical to your success in this role, and the client will look to you to use Amazon’s Brand Analytics to lower costs and drive sales.
On any given day, you’ll find yourself using a variety of tools to influence decisions related to inventory management and forecasting; listing creation and SEO optimization; catalog cleanup of existing listings; channel cleanup and brand protection; online advertising program management; and product ratings and reviews (the good, the bad and the ugly).
The company’s channel partner has a lot going on in their own business, so much of this role will involve being a squeaky wheel, ensuring that all Amazon problems are managed and opportunities are realized — regardless of who’s responsible. You know the old saying about manufacturers reps …
“They don’t do what you expect. They do what you inspect.”
There are quick wins just waiting to be had: For example, there are several ways to test and improve promotional calendaring as it pertains to sponsored brand ads, product display ads, and sponsored products.
Additionally, there are a slew of opportunities to use Google to drive traffic to specific Amazon pages. You may or may not be responsible for that — but you should make sure it’s being done.
Other simple things are being missed (like product targeting), and we want YOU to know so much about marketing on Amazon that you can’t help but bring smart ideas to the firm’s Amazon partner.
It’s all about pushing the business forward in a way that’s hard on the issues and soft on the people.
Brand presentation and content building will be important, and you’ll need to be comfortable with content development and execution so you can manage the brand storefronts while adding storytelling to product pages. To be clear, you don’t need to be a designer — but you should be able to build content with established assets.
You won’t believe how much we know about this search …
I spent a ton of time on the phone with the client teasing out exactly what you’ll need to KNOW and DO to hit the ground running in this role. Some of the things I can share with highly qualified candidates include …
- The “real” background requirements for this position, along with the top five things all resumes MUST have to be considered for the role.
- The top five problems that exist due to this position being open. These are the little brush fires you will be expected to put out during your first month on the job. Every ecommerce job has these — and this one’s no different.
- What your average day / week will look like in this role. There’s what you read in the standard ecommerce job posting … then there’s reality. We’ve got the reality.
- The leading and lagging KPIs that will determine your success in this role. In a nutshell: How you keep score.
- The major projects you’ll need to complete by Day 100 to be considered a home-run in this position. We’ve got the lowdown on how you can plug-and-play and drive REAL value in this ecommerce job.
We have a massive amount of proprietary intel to share with qualified candidates. Our industry research for this assignment exceeds 40 pages! Be sure to TEXT Harry Joiner at (404) 281-2025 for this info. Or simply use the email link when you apply for the role below.
View Harry Joiner’s profile
Requirements
- 1-2 years of experience with marketplace seller account management (Amazon, Walmart, eBay, etc.)
- Can-do attitude and team-centric
- Strong passion and drive to succeed
- Demonstrable ability to multi-task and adhere to deadlines
- Well-organized with a customer-oriented approach
- Excellent written and verbal communication skills
- Hands-on experience managing marketplace accounts
- Third-party catalogue product enablement and management (for example: 3P and 1P marketplace product listing and management experience)
- 4-year College Degree in Business is preferred
