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One of the coolest six-figure, home-based jobs around!
HARRY’S COMMENTS: We are working with a confidential client in their search for a home based Amazon Channel Manager. As I get more of these types of searches, I’m probably going to manage them confidentially because I don’t need my clients being swamped by agency sales reps.
(No offense if you work for an agency.)
Anyway, interesting story: Throughout my recruiting career, I’ve aggressively dodged opportunities to do business with longtime personal friends because executive searches have unpredictable, uncontrollable outcomes. Like college football. And I don’t want my personal friendships getting mixed up in that.
Candidates are people, and people do crazy, unpredictable things.
But I made an exception this time on the grounds that this role’s hiring manager — an old B-school buddy of mine — runs a REALLY cool company with a wonderful consumer product that the world truly needs. (I’m using it right now …)
In short, I’d want one of my own kids to work there.
Which is about as ringing an endorsement as I could give ANY company — friend or foe. And here’s the thing: The client’s flagship product has +11,000 reviews on Amazon (4.1 star avg. / 71% 5-star) with a Fakespot grade of “A”, so I’m not the only person who thinks this company is awesome.
Eleven. Thousand. Reviews.
I’ve always believed that there are no average businesses; only average ways to do business. After I agreed to take this search, my friend FedEx’d me his top three selling products to try out — along with a 12-page workbook designed to help new team members understand the company’s culture.
Kids, this is a $25 million business we’re talking about here.
I’ve done LOADS of searches for companies TEN TIMES that size that didn’t care about their culture that much. And the workbook is actually super thought provoking! For instance, one of the company’s values is integrity. A Lot of companies say they value integrity — but take a moment and ponder these questions from the client’s workbook …
- What does integrity mean to you?
- How does respect for yourself relate to integrity?
- Now think about your level of respect for [the company]. How does that relate to integrity?
- What causes you to feel dedicated to something or someone?
- Now think about dedication related to [the company]. Do you feel dedicated to your work? Why or why not?
- For what are you most grateful in your daily life?
Oddly enough, as introspective as I am, I can’t say that I’ve ever tried to connect the dots between self respect, integrity and work — probably because I’ve been self employed for so many years that the line between those things is very fuzzy.
I am my job. (Put another way: I think, therefore I recruit.)
But if I worked on a close-knit team in a company owned by someone else, it would be ESSENTIAL for me to understand the higher purpose the business serves, the customers whose lives it improves, and how the culture makes the company unique in the marketplace. The whole is greater than the sum of the parts, etc.
I could never work for a company that’s just a wandering generality. Could you?
There’s an adage in the recruiting business that “People get hired for what they’ve done and fired for who they are.” That adage applies to whole companies today: Customers hire a company to do a job and fire the company when promises are broken.
Integrity is the glue that holds it all together.
Which might explain the +11K [mostly] positive reviews on Amazon. JungleScout gives the client’s category an Opportunity Score of EIGHT: “High Demand with relatively low competition.”
These folks have a well run, growing, vertically integrated business that’s killing it on Amazon, with both 1P and 3P relationships. They sell to Amazon, the retailer, and on Amazon the platform. Indeed, “Amazon” is the firm’s most important channel. (And probably will be for a while.)
Question: How would YOU like to manage that relationship?? From HOME? With $100K base salary plus benefits?
Well, here’s your chance.
The company is starting to focus more on digital commerce. That’s not to say they’re not doing digital well today. However, the firm will be “digital first” in the future, not only with etail and D2C ecommerce domestically – but also with a European push planned for January.
My friend understands that the retail landscape is changing rapidly, and they want to get as much out of Amazon while they can. These are still relatively early days, but there’s no time to waste establishing their D2C model.
That’s where YOU come in.
Currently the client is using consultants to help them optimize their 1P and 3P Amazon sales. You will be managing those two vendor relationships. There’s an opportunity for your activities to overlap with D2C ecommerce, but this is by no means decided.
But make no mistake: This job will be a BIG responsibility. Amazon is a BIG part of the client’s business. Win or lose, you’ll be the hero or the goat (and not the good kind of GOAT.)
How well do you know Amazon?
We are looking for someone who is a digital native and understands Amazon intimately. You’ll need to understand ecommerce inside and out, and you’ll need to rise to the Bezos standard.
You won’t believe how much we know about this search …
I’ve spent three hours with my friend and his team teasing out exactly what you’ll need to KNOW and DO to hit the ground running in this role. Some of the things I can share with qualified candidates include …
- The “real” background requirements for this position, along with the top five things all resumes MUST have to be considered for the role.
- The top five problems that exist due to this position being open. These are the little brush fires you will be expected to put out during your first month on the job. Every Amazon Channel Manager job has these — and this one’s no different.
- What your average day / week will look like in this role. There’s what you read in the standard Amazon Channel Manager job posting … then there’s reality. We’ve got the reality.
- The leading and lagging KPI’s that will determine your success in this role. In a nutshell: How you keep score.
- The major projects you’ll need to complete by Day 100 to be considered a home-run in this position. We’ve got the lowdown on how you can plug-and-play and drive REAL value in this Amazon Channel Manager job.
I have a massive amount of proprietary intel to share with qualified candidates. My industry research for this assignment exceeds 40 pages! Be sure to TEXT Harry Joiner (404) 281-2025 for this info. Or simply use the email link when you apply for the role below.
- Take ownership and act as main point of contact from an Account Management perspective for Amazon on behalf of the client. Seek out ways to grow the business and advise on AMS/PPC and marketing promotional strategies (ie: Coupon, Early Reviewer Program, Lightening Deals, etc.).
- Manage replenishment & demand planning for Amazon accounts, both domestically and internationally. Recommend and assist with coordination of direct shipments into Amazon from overseas suppliers. Ensure activity is captured into the client’s ERP and reflected correctly from an Accounting standpoint.
- Push Product Optimization Management (POM) initiative which focuses on listing/product optimization & enhancement.
- Optimize imagery, content (A+/EBC), pricing, etc. with the goal of driving sales growth at optimal margin targets for Amazon 1P plus FBA. Work with 3rd party resources and internal teams to complete.
- Act as customer-facing resource with both drop ship and Amazon contacts with the goal of enhancing margin profile and growing assortment online. Participate in terms negotiations and develop strategic tactics to grow accounts in partnership with the customer.
- Drive follow up and action within the business to push the needle on delivery of new product development for Ecommerce. Examine the Ecommerce landscape to identify gaps in the client’s assortment. Develop pricing models that meet company requirements. Develop a consistent and robust pipeline of new assortment for addition to our Ecommerce offering for the client’s business.
- Assists with Supply Chain outsourcing projects designed to optimize the company’s ability to deliver product to the end consumer. Assist with pricing quotations and models cost implications by utilizing third parties.
- Facilitate weekly reporting with status updates on Ecommerce sales performance, specifically for the Amazon channel.
- Work with Supply Chain regularly to provide insights on key ecommerce sales variances to ensure demand plans and purchasing are aligned. Utilize 3rd party resource tools to address competitor pricing issues, mitigate 3P interference, address offline assortment issues, etc. Take action in addressing issues that may be affecting sales opportunities.
- Deliver annual sales budget for the Amazon channel. This is a multi-paged well-developed deliverable outlining all puts and takes and also considering pricing strategies being implemented.
- Assist in building out marketing strategies to grow the client’s business including but not limited to email marketing promotions, SEO optimization, and social strategies (Facebook, Instagram) in order to optimize reach and grow sales via the Shopify channel; assist in the management of 3rd party resources for the client’s brands.
- Assist in building out foundation for the client’s ecommerce and Amazon expansion on a global scale.
- Stay abreast of top competitors and new strategies/approaches and trends within the industry; also continued focus on learning new strategies as it pertains to various eCommerce platforms, not just Amazon.
Applications for this Amazon Channel Manager job are being coordinated by Harry Joiner. To apply, CLICK HERE or TEXT your name and Linkedin bio to (404) 281-2025. Candidates, please be sure to email Harry for additional information that will differentiate you in your candidacy. Due to the intensely competitive nature of this search, thorough preparation for these interviews with this proprietary material is strongly recommended.