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One of the coolest ecommerce jobs around!

HARRY’S COMMENTS: We are looking for a first-rate Ecommerce Channel Manager to join a fast-growing gifting company based in Costa Mesa, California. Due to the importance of this job, the client will need you to be in the office two days per week, so for all intents and purposes — you’ll need to live within driving distance to John Wayne Airport.

About the Company

Between the three members of the Executive Team, the firm has over 50 years of experience in the premium gourmet foods and food gifts space, having previously grown a highly successful west coast gourmet food gifting company to the mid-8 figures. (Small world: I placed a VP of Ecommerce with them back in 2016.)

In their latest food gifting business venture, these three execs are already crushing it — and now they look to add a healthy Amazon 3P channel to a very brisk base of business that sits atop a wholesale clientele of 40 key brick and mortar retailers.

One of the firm’s core competencies is licensing, and its exclusive brands include some of the world’s most sought-after properties. The founders’ goal is to provide their retail partners with unique items of outstanding quality while offering consumers exciting flavor profiles, on-trend packaging, and affordable gifting solutions while extending those advantages online.

That’s where YOU come in.

As the firm’s new Ecommerce Channel Manager, your job will be to scale the online business — first and foremost on Amazon, then in other 3P channels. Currently on Amazon, the firm markets 1/ pet gifts, 2/ cocoa, coffee, and tea, 3/ hot sauces and seasonings, 4/ cocktail kits (margarita kits and the like), and 5/ baking accessories.

The firm sells thru Seller Central / FBA, and you’ll need to be the resident expert. Since the Amazon business is relatively new, you’ll need to develop a strategy for developing A+ content while you get the advertising up and running. The good news is the company is leveraging an agency to work with you (at least in the beginning), and it has set aside a hefty budget for the Amazon channel.

You won’t believe how much we know about this search …

I spent a ton of time on the phone with the client teasing out exactly what you’ll need to KNOW and DO to hit the ground running in this role. Some of the things I can share with highly qualified candidates include …

1. The “real” background requirements for this position, along with the top five things all resumes MUST have to be considered for the role.
2. The top five problems that exist due to this position being open. These are the little brush fires you will be expected to put out during your first month on the job. Every ecommerce job has these — and this one’s no different.
3. What your average day/week will look like in this role. There’s what you read in the standard ecommerce job posting … then there’s reality. We’ve got the reality.
4. The leading and lagging KPIs that will determine your success in this role. In a nutshell: How you’ll keep score.
5. The major projects you’ll need to complete by Day 100 to be considered a home-run in this position. We’ve got the lowdown on how you can plug-and-play and drive REAL value in this ecommerce job.

I have a massive amount of proprietary intel to share with qualified candidates. My industry research for this assignment exceeds 100 pages! Be sure to TEXT me, Harry Joiner, at (404) 281-2025 for this info. Or simply use the email link when you apply for the role below.

View Harry Joiner’s profile

RESPONSIBILITIES

• Serve as a key contact for all Amazon related activity and lead daily operations of the Amazon business to achieve profitability, sales growth, and customer satisfaction.
• Own the delivery of all Amazon targets.
• Develop and maintain product pages and sales forecast, manage the customer service relationship, and monitor seller rating.
• Articulate the key needs of Amazon back to the organization.
• Actively plan and manage the execution of Amazon sponsored products campaigns and Amazon promotions via third party software or agency.
• Identify promotional opportunities and develop promotional calendars.
• Provide keyword analysis and product opportunities to the merchandising team.
• Provide direction, manage, motivate, and coach your team.

REQUIREMENTS

• Bachelor’s degree in Marketing, Technology, or related field
• Five years of eCommerce experience; Amazon experience required
• Curious and entrepreneurial leader that stays abreast of industry trends, able to set a vision, orchestrate a process to execute on that plan, and influence and inspire others to believe.
• Demonstrated track record of increasing e-Commerce revenues via Amazon in an Omni-channel business model.
• Strong website and consumer analytic skills, including the ability to link site design and features to strategic objectives and the ability to use the data and metrics to back up assumptions and recommendations.
• Strong communications skills, with the ability to communicate across the entire organization
• Creative, with an eye to develop new and innovative solutions
• Strong team player, able to work successfully across multiple business functions.