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One of the coolest ecommerce jobs around!

ALLAN’S COMMENTS: In their search for a worldclass VP of Sales, we are working with an online distributor of products for the B2B / SMB markets. This hybrid role could be based in any one of the following cities, with regular trips to the firm’s nearby headquarters:

• Atlanta
• Charlotte
• Cincinnati
• Dallas
• Denver
• Indianapolis
• Louisville
• Nashville
• St. Louis
• Tampa

NOTE: Experience will trump location, so if you’re an A-player based elsewhere, HIT US UP.

About the Job

A fast-scaling, mid-8 figure B2B and ecommerce distributor is seeking a Sales Team Leader to drive growth across B2B and DTC channels. This is a very high profile leadership role in a high-impact sales environment where the current sales structure includes inbound, outbound, and account management functions — with significant room for strategic optimization.

The ideal candidate is a KPI-driven operator who has led front-line sales teams through transformation. To win in this role, you will need to have built systems, managed KPIs, revised comp structures, driven outbound strategy, and deployed CRM technology to increase throughput and conversion.

We don’t need you to manage: We need you to BUILD.

Why This Role Exists

The business has grown rapidly — projecting mid-8 figures in topline revenue over the next fiscal year. But Sales remains a bottleneck. In particular, inbound lead volume is overwhelming the team’s current capacity: Lead routing is inconsistent. Follow-up is unreliable. And outbound sales are virtually non-existent. This role is mission-critical to unlock the next stage of scale.

The executive mandate is clear: They want a business-first (not sales-first) operator; Someone who thinks in systems, not vibes. Meaning, we need a proven sales leader who values tech, automation, and LTV optimization — rather than just dialing harder. We are looking for a battle-hardened A-player who’s unphased about walking into a team with legacy players and no playbook.

What This Role Means

At its core, this role exists to fix the constraint — the sales team is the bottleneck in an otherwise fast-growing, tech-forward business. The executive team is highly competent across operations, tech, finance, and fulfillment. But sales has become the tail that wags the dog.

This role isn’t about maintaining what exists.

It’s about building what should have existed all along. Today, the company generates substantial lead volume across organic and paid channels — but lead routing, follow-up, and conversion are inconsistent. There is no real outbound program. CRM usage is unstandardized. And team accountability is vague. This creates an environment where good leads are wasted, small accounts get the same attention as whales, and reps manage their books however they want.

The good news: Nothing here is “broken.” There’s just a vacuum of process.

That’s why the ideal candidate comes from an operator mindset: You’ve implemented KPIs, tracked funnel velocity, and restructured sales teams. You’ve run outbound sales, set up automations, and tied CRM data back to actual P&L. This isn’t your first time building a system that scales — and it shows.

You’ll be responsible for team structure, tech stack performance, pipeline velocity, and rep productivity. You’ll also need to collaborate across departments — especially with marketing and tech — to close the loop on campaign performance, customer feedback, and lead quality.

Ultimately, this isn’t a “figure it out” startup role—it’s a “fix it fast” leadership role. You’ll be walking into a live business with a clear mandate: make sales a multiplier, not a bottleneck.

You won’t believe how much we know about this search …

I spent a ton of time on the phone with the client teasing out exactly what you’ll need to KNOW and DO to hit the ground running in this role. Some of the things I can share with highly qualified candidates include …

1. The “real” background requirements for this position, along with the top five things all resumes MUST have to be considered for the role.
2. The top five problems that exist due to this position being open. These are the little brush fires you will be expected to put out during your first month on the job. Every ecommerce job has these — and this one’s no different.
3. What your average day/week will look like in this role. There’s what you read in the standard ecommerce job posting … then there’s reality. We’ve got the reality.
4. The leading and lagging KPIs that will determine your success in this role. In a nutshell: How you’ll keep score.
5. The major projects you’ll need to complete by Day 100 to be considered a home-run in this position. We’ve got the lowdown on how you can plug-and-play and drive REAL value in this ecommerce job.

I have a massive amount of proprietary intel to share with qualified candidates. My industry research for this assignment exceeds 50 pages! Be sure to TEXT me, Allan Seibert, at (706) 318-1196 for this info. Or simply use the email link when you apply for the role below.

Key Responsibilities

• Audit, redesign, and scale the sales function (inbound + outbound)
• Standardize KPI tracking and pipeline management across CRM
• Implement rigorous lead routing, response-time SLAs, and conversion reporting
• Train and manage a team of reps—across inbound, outbound, and account roles
• Revise compensation structures aligned to profit and retention
• Collaborate with executive leadership on revenue forecasting and P&L performance
• Coordinate closely with tech, ops, and customer success to ensure systems alignment

Key Requirements

• 7+ years in sales with 3+ years in a frontline or mid-level management role
• Proven track record of quota attainment and team performance uplift
• Strong CRM operational knowledge (HubSpot, Salesforce, etc.)
• Experience leading outbound sales teams from 0 → 1
• Analytical—comfortable setting KPIs, tracking funnel performance, and reporting impact
• Experience in eCommerce, supply chain, or B2B physical products preferred
• Hands-on leadership style: strategic when needed, but not afraid to dig ditches

Applications for this ecommerce job are being coordinated by Allan Seibert. To apply, CLICK HERE. Candidates, please be sure to email Allan for additional information that will differentiate you in your candidacy. Due to the intensely competitive nature of this search, thorough preparation for these interviews with this proprietary material is strongly recommended.