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One of the coolest ecommerce jobs around!
HARRY’S COMMENTS: In their search for a world-class Chief Growth Officer, we are working with a midwest-based CPG firm that specializes in the development, manufacture, and DTC marketing of safe, non-toxic cleaning products delivered in refillable & sustainable packaging.
My own family uses this client’s products, and I have closed searches for them before. Great company. Lovely people. What follows is the most transparent job posting I have ever written. And my client’s CEO approved it.
This is a VERY BIG, EXTREMELY IMPORTANT role for the company, and the pay package will reflect that. For the first 6-8 months, this role will be remote (with midwest travel). By month 9, however, you’ll need to relocate your family to an absolutely pastoral — yet fairly out of the way — midwest location. This is non-negotiable.
If you’re cool with that, keep reading …
As noted above, this client is a high 8-figure bootstrapped CPG ecommerce company selling non-toxic, refillable cleaning products. They’ve served 555,000+ families, eliminated 16 million single-use plastic containers, and manufacture in their Midwest HQ.
The current revenue split is 75% DTC, 20% Amazon, 5% retail. Subscriptions represent 55% of revenue (124,000 active subscribers). How’s that for transparency?
The firm just lost its CMO, who was brilliant at funnel building, yet the CMO and Founder felt it was time to go in different directions. They remain dear friends. The Founder describes the past year as “corporate bulimic,” with lots of hiring/firing after bringing everything in-house from agencies.
You’re inheriting a rebuilt team (last 6-12 months), and the CEO/Founder calls this role “the most important hire of my career.” You’ll have a clear mandate to scale customer acquisition from ~384K one-time buyers to 1M+ customers over the next 5 years.
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