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One of the coolest ecommerce jobs around!

HARRY’S COMMENTS: In their search for a PROVEN BADASS Director of Performance Marketing, we are working with a fast-growing, founder-led ecommerce business in the premium high-impact nutritional supplements space.

Since launching in mid-2023, the firm has rocketed from 0-to-$20M in year one and realistically plans to hit $48M in annual revenue by the end of 2025 — driven entirely by performance marketing without ANY reliance on wholesale or retail distribution. If you are a performance marketing gunslinger looking for a place that revolves around YOUR CHANNELS, this is it.

About the Company

The brand sprang from the founder’s deep expertise in DTC marketing and a personal commitment to health optimization, and the CEO has an amazing affinity with the firm’s ICP. Lucky for him: The online vitamin and supplement industry is a $24 billion behemoth, projected to reach $28 billion by 2029.

Within that space, this client’s marketing has relied on personalization, storytelling, and media driven customer acquisition to capitalize on the industry’s evolution towards trust, transparency, and efficacy.

The firm offers nine SKUs, but it has plans to launch one new SKU per quarter. While its hero product accounts for the majority of revenue, the CEO has identified several opportunities for category expansion, new funnel development, and cross-sell monetization.

To date, most of the firm’s advertising has focused on a single product across Meta, Google, YouTube, and AppLovin, leaving emerging platforms like TikTok, influencers, and affiliate marketing untapped. Naturally, we’re looking for an A-player who can scale EVERY relevant paid-media channel quickly and profitably.

As you might expect, the company’s culture is equal parts mission-driven and high-performance, and its culture is rooted in extreme ownership, creative testing speed, and customer obsession. Its fully remote team operates with an EOS (Entrepreneurial Operating System) mentality, with defined quarterly objectives and a clear growth roadmap.

Not surprisingly, Management prioritizes profitable growth over vanity metrics: ROAS, CAC, payback windows, and contribution margin guide decision-making, supported by deep cohort analysis and attribution tools including Triple Whale and ClickMagick. Currently, the client is building its own data warehouse to enable deeper attribution clarity and lifecycle optimization.

About the Market

The online vitamin and supplement industry is undergoing a massive transformation, moving from pandemic-fueled acceleration to a new era defined by product innovation and digital personalization — driven by wellness demand, aging demographics, and increasing digital fluency among health-conscious consumers.

While Amazon still dominates distribution (capturing over 35% of the category), tremendous opportunities exist for DTC brands to build defensible moats through differentiated storytelling, customer education, and high-velocity creative testing.

This basic shift isn’t just in how consumers shop, but why and whom they trust. The industry’s leading brands are those that best translate scientific efficacy into emotionally resonant marketing, particularly through UGC and influencer ecosystems.

While the industry’s overall demographics skew older (with adults aged 35-54 and seniors 55+ accounting for the majority of purchases), younger consumers (ages 25-34) represent key growth opportunities, especially when targeted with sport nutrition, adaptogens, and functional wellness SKUs through channels like TikTok and YouTube Shorts.

Broadly speaking, the industry’s top-performing DTC brands differentiate by delivering science-backed, highly specific products—gut health, sleep, cognitive clarity—rather than generic multivitamins.

Today’s consumers are researchers seeking peer reviews, clear benefit language, clean formulations, and transparent sourcing. Obviously, ad creative must combine identity-driven emotional triggers with proof points satisfying rational scrutiny.

Technologically, the industry is moving toward enhanced personalization via zero- and first-party data, and brands are leveraging tools like Triple Whale, Northbeam, and AI-driven product quiz funnels to track customer journeys and optimize CAC-to-LTV ratios. Omnichannel retargeting across Meta, Google, YouTube, TikTok, and AppLovin is now table stakes.

About the Role

To win in this role, you’ll need to be a data-driven, high-velocity performance marketing leader who can extract the founder from day-to-day media operations. Until now, the firm’s CEO has built a high-output acquisition machine that delivers profitable, repeatable customer growth across all paid channels.

You’ll be taking over for him — and building on his successes.

This is not a “watch the dashboard” role: You’ll manage a $1.5-$2M monthly media budget, optimizing and growing it aggressively while balancing creative testing velocity, CAC efficiency, and channel expansion.

You’ll oversee a team including two in-house media buyers, a creative strategist, three video contractors, and multiple agencies (Google/YouTube and creative). Cross-functional partnerships with internal analysts, growth teams (email/SMS/retention), and product development will support new SKU launches.

What You’ll Own

• Full-funnel acquisition strategy across Meta, Google, YouTube, Bing, TikTok (greenfield), AppLovin (underleveraged), and future affiliate programs
• Creative testing velocity, including brief writing, modular asset planning, iteration cycles, and platform-specific content (Spark Ads, UGC loops)
• Media management and optimization, including budget forecasting, marginal ROI modeling, and daily pacing to CAC targets
• Analytics and attribution using Triple Whale, ClickMagick, and UTM infrastructure (transitioning to proprietary data warehouse)
• SKU launch support, partnering with Product and Brand to develop segment-specific angles and funnel briefs for quarterly product releases
• Team leadership, including 1:1s, performance reviews, creative feedback, and internal process development (ClickUp, Slack, Dropbox workflows)

According to the client’s Vice President of Operations, “Team building and growing the department is a huge aspect of the job. This new hire needs to identify when we need to hire and what role it is.”

What Excellence Looks Like

• You own the CAC—knowing daily ROAS and how to optimize it
• You ship creative fast, often within 72 hours, across multiple platforms with embedded CTAs and value propositions aligned to customer cohorts
• You scale what works and eliminate what doesn’t, turning data insights into new briefs in real time
• You write creative strategy grounded in positioning: identity-driven hooks, emotionally resonant scripts, and platform-native storytelling
• You lead by doing — whether in Ads Manager, writing briefs, QA’ing funnel builds, or pushing partners for better results. We are looking for a proven leader, who knows how to attract top talent, lead, and nurture the team, build a collaborative environment, and ensure accountability.

To be clear: The ability to drive customer acquisition is THE MOST important aspect of the job. That’s where the rubber will hit the road.

What You’re Walking Into

• A profitable, cash-flow-positive business with product-market fit and operational maturity
• A culture valuing truth over politics, pace over polish, and ownership over ego
• A team of high achievers who move fast, collaborate well, and build something enduring

NOTE: This fully remote role (U.S. time zone preferred) requires deep hands-on experience with $10M+/year paid media management across multiple DTC platforms. If you excel at scaling performance marketing while balancing story, spend, and speed, this role offers the opportunity to do your best work.

You won’t believe how much we know about this search …

I spent a ton of time on the phone with the client teasing out exactly what you’ll need to KNOW and DO to hit the ground running in this role. Some of the things I can share with highly qualified candidates include …

1. The “real” background requirements for this position, along with the top five things all resumes MUST have to be considered for the role.
2. The top five problems that exist due to this position being open. These are the little brush fires you will be expected to put out during your first month on the job. Every ecommerce job has these — and this one’s no different.
3. What your average day/week will look like in this role. There’s what you read in the standard ecommerce job posting … then there’s reality. We’ve got the reality.
4. The leading and lagging KPIs that will determine your success in this role. In a nutshell: How you’ll keep score.
5. The major projects you’ll need to complete by Day 100 to be considered a home-run in this position. We’ve got the lowdown on how you can plug-and-play and drive REAL value in this ecommerce job.

I have a massive amount of proprietary intel to share with qualified candidates. My industry research for this assignment exceeds 100 pages! Be sure to TEXT me, Harry Joiner, at (404) 281-2025 for this info. Or simply use the email link when you apply for the role below.

RESPONSIBILITIES

Creative Process Management

• Lead the creative process by combining data insights with creative execution, ensuring assets align with performance goals and pushing innovative ideas to test and scale campaigns effectively
• Eliminate bottlenecks in creative production to ensure performance marketers can execute campaigns efficiently
• Hire and manage additional creative talent as contractors to support ad creation and marketing needs
• Collaborate with copywriters, performance marketers, and designers to create effective presale pages, advertorials, and conversion-focused content

Revenue Growth & New Channels

• Identify and implement new revenue opportunities through affiliate marketing, influencer partnerships, native advertising, and direct mail
• Develop and launch an affiliate marketing program, including portal setup and relationship building with direct affiliates and networks
• Drive sales channel expansion by researching and onboarding platforms such as Outbrain, Taboola, and other display advertising networks
• Test new channels while proposing spend budgets and data-backed processes to scale or cut losses

Team Accountability & Collaboration

• Hold the performance marketing team accountable for delivering new ads and creative with a light-touch management style
• Collaborate with cross-functional teams to drive innovative marketing strategies supporting business objectives
• Support Amazon team with UGC and video ad creative

Strategic Innovation

• Utilize deep understanding of omnichannel marketing to drive growth across Facebook, Google/YouTube, Microsoft, TikTok, Outbrain, and affiliates
• Drive new marketing funnel strategies and develop angles aligned with business goals
• Leverage AI tools and technologies to enhance creative production and optimize marketing workflows
• Ensure new advertorials and presale pages are optimized for top-performing products

REQUIREMENTS

Technical Skills

• Platform Proficiency: Shopify, Meta/Instagram/TikTok/Google/Bing/Amazon, Triple Whale, Go High Level, Gem Pages, ClickUp, G Suite, Slack, Klaviyo, Postscript, ClickMagick
• Media Buying Expertise: Highly proficient across Facebook, Google, and TikTok
• Creative Strategy: Managing and driving data-driven creative strategy for Facebook and TikTok
• Analytics: Dashboard analysis with data-driven decision-making capabilities
• Performance Marketing: Understanding scope differentiation between performance and growth marketing
• Direct Response: Experience with direct response marketing and VSLs
• Industry Experience: Supplements industry experience preferred but not required

Core Competencies

• Excellent mathematical and analytical skills
• Proven D2C e-commerce marketing experience with strong media buying and digital advertising background
• 5+ years marketing experience
• Proven experience scaling ecommerce brands beyond 7-figure monthly spend
• Team leadership experience

Essential Qualities

• Strong problem-solving and resourcefulness
• Multi-project management with strong organizational skills
• Excellent communication skills for strategy articulation and leadership updates
• Fast-paced environment navigation
• Adaptability and flexibility
• Resilience under pressure

Logistics Requirements

• Willingness to work U.S. time zones regardless of location
• Computer access and reliable internet connection
• Reliable, distraction-free work environment

Key Performance Indicators

• Number of new customers, ROAS, new channel revenue

Company Technology Stack

• Klaviyo, Postscript, Go High Level, Gem Pages, Shopify, ClickUp, Slack, Google Workspace, Dropbox, Microsoft 360, GoDaddy, ClickMagick

Current Team Structure

• CEO, Vice President of Operations, COO, Sr. Director of Internal Growth, Growth Project Manager, Supply Chain Manager, Data Analyst, Admin and Customer Service Manager, In-House Customer Service Team, Controller, Fulfillment, 2x Facebook/Instagram Marketers, YouTube/Google Buyer, Developer, 3x Designers, Branding Contractor, Amazon Team, Email Agency

Compensation & Benefits

• Full-time, remote, W-2 employee position
• Base salary: $170,000-ish based on experience
• Generous variable compensation package

Applications for this ecommerce job are being coordinated by Harry Joiner. To apply, CLICK HERE. Candidates, please be sure to email Harry for additional information that will differentiate you in your candidacy. Due to the intensely competitive nature of this search, thorough preparation for these interviews with this proprietary material is strongly recommended.