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One of the coolest ecommerce jobs around!

ALLAN’S COMMENTS: We’re partnering with a fast-growing, profitable ecommerce business in the B2B packaging space. This company serves a national customer base of SMB and mid-market brands across food, beverage, pet care, industrial, and health sectors.

About the Company

The company provides food-safe, American-made packaging solutions—everything from customizable containers to shipping-ready bulk packaging—and supports both emerging DTC brands and established regional operators.

What sets this company apart isn’t just its product catalog. It’s their relentless focus on solving real-world supply chain and operational pain points for growing CPG and foodservice brands that are often overlooked by legacy distributors. By combining fast lead times, low MOQs, custom print capabilities, and a best-in-class customer experience, the company is helping high-potential businesses compete with national players.

The team is led by proven operators who have built and scaled up to ten-figure ecommerce companies before. They’ve recently invested in building out a modern growth engine—including a re-platformed website, new lifecycle marketing stack, and a fully aligned sales + marketing infrastructure. With mid-eight figures in annual revenue and profitability, the company is now entering a new stage of growth—doubling down on customer acquisition, expanding into new verticals, and scaling its robust sales team.

This is an opportunity to join an organization at an inflection point—one where your contributions will be visible, strategic, and directly tied to revenue. You’ll be joining a team that’s disrupting the B2B packaging space, modernizing the way businesses buy and scale with a seamless, digital-first experience.

About the Market

The U.S. packaging market is a $200B+ industry undergoing rapid fragmentation and digital transformation. As large CPG brands lose share to nimble, high-growth startups, demand for food-safe, customizable, and small-batch packaging has surged.

Yet legacy distributors are built for scale, not service—leaving a long tail of emerging brands, co-packers, and foodservice operators underserved. This company sits at the intersection of ecommerce convenience, domestic manufacturing, and vertical-specific expertise—positioning it to win as the packaging partner of choice for fast-growing B2B customers who demand speed, flexibility, and great service without enterprise complexity. It’s a moat-rich category hiding in plain sight.

Unlike traditional procurement channels, which are often slow, opaque, and minimum-order-driven, the modern buyer expects self-serve digital experiences, rapid fulfillment, and SKU-specific customization. This shift is creating outsized opportunities for ecommerce-first suppliers that can blend operational rigor with marketing precision.

The rise of direct-to-consumer CPG brands, ghost kitchens, premium pet products, and niche industrial startups has further accelerated demand for packaging partners that “get it.”

With few tech-forward competitors in the space, the market remains wide open for brands that invest in product education, fast lead times, reorder flows, and verticalized selling. This is one of them.

About the Role

This is a hands-on, high-impact role focused on building and optimizing paid media programs across Google and Microsoft Ads—with a clear path to test and scale additional channels like LinkedIn, Meta, YouTube, and Reddit.

The current media budget is $100K/month and pacing toward $200K+ in the near term. Your job is to scale that budget profitably. That means structuring campaigns to generate high-value B2B leads, increasing qualified form fills and calls, reducing CAC, and ultimately driving measurable revenue across a rapidly growing catalog of currently 400–500 SKUs.

You’ll collaborate closely with marketing, creative, and sales—but you will own the paid media strategy and execution. This role is hands-on and responsible for the day-to-day management of ad platforms. It’s about building the system: campaign structure, bidding logic, funnel segmentation, keyword strategy, ad creative input, and performance forecasting.

You’ll take over existing media accounts and you’ll be a key decision maker in which new paid media channels to test in the future. You’ll also work with leadership to define and measure key outcomes: pipeline generated, CAC by channel, payback period, and ROAS by SKU cluster.

The ideal candidate is deeply fluent in Google Ads (Search, Shopping, PMax), knows how to scale spend while preserving efficiency, and has strong instincts for campaign segmentation, keyword intent, and channel attribution. You’ve worked in lead-gen or ecommerce environments where performance meant revenue, not just clicks.

You’ll be the first hire dedicated solely to paid acquisition. You’ll have a real budget. You’ll be part of a collaborative, outcome-oriented team that wants your input and expects your impact. This is a rare chance to build something meaningful and lasting, from the ground up but with significant organizational support and budgets to match.

You won’t believe how much we know about this search …

I spent a ton of time on the phone with the client teasing out exactly what you’ll need to KNOW and DO to hit the ground running in this role. Some of the things I can share with highly qualified candidates include …

• The “real” background requirements for this position, along with the top five things all resumes MUST have to be considered for the role.
• The top five problems that exist due to this position being open. These are the little brush fires you will be expected to put out during your first month on the job. Every ecommerce job has these — and this one’s no different.
• What your average day/week will look like in this role. There’s what you read in the standard ecommerce job posting … then there’s reality. We’ve got the reality.
• The leading and lagging KPIs that will determine your success in this role. In a nutshell: How you’ll keep score.
• The major projects you’ll need to complete by Day 100 to be considered a home-run in this position. We’ve got the lowdown on how you can plug-and-play and drive REAL value in this ecommerce job.

I have a massive amount of proprietary intel to share with qualified candidates. My industry research for this assignment exceeds 60 pages! Be sure to TEXT me, Allan Seibert, at (706) 318-1196 for this info. Or simply use the email link when you apply for the role below.

RESPONSIBILITIES

• Own day-to-day management of paid acquisition across Google Ads, Microsoft Ads, and future channels (Meta, LinkedIn, Reddit, YouTube)
• Build, optimize, and scale campaign structures to generate qualified B2B leads and high-value ecommerce transactions
• Design and execute strategies that maintain or reduce customer acquisition cost (CAC) as spend scales from $100K to $200K+/month
• Conduct deep keyword and audience segmentation based on intent, vertical, and buyer lifecycle
• Optimize ad copy, creative briefs, and landing page alignment to increase conversion rate and lead quality
• Collaborate with internal teams on CRO, creative, and lead handoff strategy
• Set and monitor channel-specific performance targets (ROAS, CPA, CAC, LTV)
• Implement offline conversion imports and CRM-to-platform feedback loops via HubSpot and GA4
• Build and maintain daily, weekly, and monthly performance dashboards with insights and recommendations
• Lead ongoing testing and experimentation: new channels, bidding strategies, funnel flows, ad formats, and suggesting new verticals for procurement to expand into.
• Identify and eliminate spend waste through negative keyword expansion, campaign pruning, and structural cleanup
• Recommend and test AI tools and automation platforms (e.g., Triple Whale, attribution models, budget automation)
• Provide strategic input on new vertical entry, industry campaign bundles, and SKU-level prioritization
• Partner with lifecycle marketing on nurture flows, reactivation campaigns, and aligned messaging
• Translate performance data into clear narratives and action plans for leadership

REQUIREMENTS

• 4+ years of hands-on experience managing paid media in B2B, lead generation, or hybrid B2B/ecommerce environments
• Proven track record of scaling paid acquisition budgets from ~$50K to $100K+ per month while maintaining CAC efficiency
• Deep proficiency in Google Ads (Search, Shopping, PMax) and Microsoft/Bing Ads
• Experience running campaigns across catalogs of 100–500+ SKUs, preferably with product variants, customization, or regulatory considerations
• Demonstrated success driving qualified leads, not just ecommerce transactions—familiarity with long sales cycles and sales team handoffs
• Strong understanding of CAC, LTV, payback period, ROAS, and media efficiency metrics
• Experience using CRM data (HubSpot, Salesforce, etc.) to build audiences and report on lead quality and pipeline outcomes
• Comfort with offline conversion tracking, attribution modeling, and integrating CRM + ad platform feedback loops
• Fluent in campaign segmentation by funnel stage, industry vertical, and buyer intent
• Strong analytical skills; able to self-serve from GA4, Looker Studio, or Excel to build performance reports and models
• Familiarity with Shopify Plus and how product structure impacts paid strategy and onsite behavior
• Comfortable working in a remote-first, fast paced environment, focused on hitting goals and driving meaningful impact.
• Highly self-directed—able to prioritize, diagnose, and executes confidently against strategic goals
• Collaborative mindset; able to work effectively with sales, creative, web, and executive stakeholders
• Legally authorized to work in the U.S.; residency in a U.S. time zone required

Applications for this ecommerce job are being coordinated by Allan Seibert. To apply, CLICK HERE. Candidates, please be sure to email Allan for additional information that will differentiate you in your candidacy. Due to the intensely competitive nature of this search, thorough preparation for these interviews with this proprietary material is strongly recommended.