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HARRY’S COMMENTS: We are working with a $200M division of a $4B publicly traded manufacturer of premium outdoor cooking equipment in their search for a Director of Ecommerce. This southeast-based company is a proven category leader with a portfolio of market-defining brands.

About the Company

The firm designs and delivers products that combine craftsmanship, innovation, and digital connectivity—transforming how consumers experience charcoal grilling and outdoor entertaining. Its brands are household names among enthusiasts, with reputations built on performance, durability, and award-winning design.

In recent years, the client has pioneered connected ceramic grills and digital charcoal systems that bring precision and ease to a category long defined by guesswork. Their products win both consumer loyalty and industry recognition, with recent launches earning national media attention, top-tier awards, and placement at major omnichannel retailers.

The outdoor cooking category is growing, but it’s also crowded and evolving fast. The firm’s competitors range from heritage names to well-funded newcomers leveraging direct-to-consumer channels. It has the scale, the retail relationships, and a proven innovation pipeline — but to capture their full potential, the company must execute a sharper, more profitable ecommerce strategy across Amazon, retail.com, and international marketplaces.

This is a business where ecommerce already contributes a significant share of revenue, and leadership is committed to making it an even stronger growth engine. The infrastructure is in place: a capable in-house marketing team, strong operations, and supportive executive leadership. What’s needed now is a leader who can align channels, optimize profitability, and extend best-in-class execution across geographies.

For the right candidate, this is an opportunity to own and scale a major ecommerce P&L inside a well-capitalized public company—without the bureaucracy that slows many large organizations. You’ll have the mandate, resources, and visibility to shape the next chapter of growth for some of the most respected brands in outdoor cooking.

About the Market

The global barbecue grill market is on track to grow by an estimated $1.47B between 2024 and 2028, with a projected CAGR of roughly 4.6%. This growth is fueled by strong consumer demand for outdoor cooking, especially during weekends and holidays, and an ongoing shift toward premium, technology-enabled products. Industry reports point to a clear trend: Consumers want the flavor and tradition of charcoal, but with the precision, convenience, and connectivity they’ve come to expect from modern appliances.

Within this landscape, the hardlines segment – including grills, smokers, and accessories – faces a complex competitive set. Established heritage brands compete alongside high-growth DTC entrants, each leveraging different channel strengths. The U.S. market is highly seasonal and promotion-driven, while international markets—particularly the UK, Germany, and Canada—offer less-saturated growth opportunities but require tailored assortment, pricing, and fulfillment strategies.

From an ecommerce perspective, Amazon remains the category’s largest single platform, but its complexity has increased. The data shows that AVS performance varies widely; without proactive management, brands risk paying premium fees for subpar results. Price pressures from tariffs are real: Over 75% of Amazon vendors anticipate higher COGS, and more than 90% of hardlines brands plan cost price increases. Execution skill in AVN negotiations and retail media planning is now a competitive differentiator.

Omnichannel retail.com performance is also critical. HomeDepot.com, Lowes.com, Walmart.com, and key dealer sites have become essential digital storefronts for buyers who research online and purchase in-store. Winning here requires tight alignment with national account teams, accurate and persuasive product content, and disciplined promotional calendars.

For a skilled operator, the market offers room to take share. But the opportunity will go to the player who can orchestrate multiple channels profitably, navigate platform complexity, and extend best practices globally—without losing sight of what makes the brands category leaders.

About the Role

This is a high-impact leadership role for a proven ecommerce operator who can own and scale a $70M omnichannel ecommerce business inside a $200M division. This is a key role for the company.

Reporting directly to the President and working closely with senior leadership, you will be the point person for driving profitable growth across Amazon (1P and 3P), HomeDepot.com, Lowes.com, Walmart.com, key dealer sites, and international marketplaces in the UK, Germany, and Canada.

You will be accountable for both top-line growth and profit discipline. That means building a multi-year roadmap while delivering near-term channel performance—aligning promotions, pricing, and retail media investments to EBITDA goals.

You will inherit a capable direct report and have latitude to shape the team, but this is not a role for someone who leads from a distance. Management has stressed the need for a hands-on leader who can coach, develop, and uplevel the team’s omnichannel execution.

A major priority will be channel integration and content excellence. You’ll work with national account sales leads to extend the in-store experience online, ensure product content and digital shelves are competitive, and manage promotional calendars that drive sell-through without eroding margins.

On Amazon, you will oversee AVS relationships, negotiate AVN terms, and direct retail media strategies—knowing when to escalate, when to swap out underperforming support, and how to measure ROI rigorously.

International growth is on the table, starting with standing up dropship in the UK and optimizing channel strategy in Europe and Canada. Success will require cross-functional influence, from supply chain to marketing, and the ability to translate channel needs into actionable priorities for other departments.

This role is ideal for someone who has run a complex, multi-platform ecommerce P&L, thrives in a hybrid southeast-based environment, and wants the mandate, resources, and visibility to shape a category leader’s next phase of growth.

You won’t believe how much we know about this search …

I spent a ton of time on the phone with the client teasing out exactly what you’ll need to KNOW and DO to hit the ground running in this role. Some of the things I can share with highly qualified candidates include …

1. The “real” background requirements for this position, along with the top five things all resumes MUST have to be considered for the role.
2. The top five problems that exist due to this position being open. These are the little brush fires you will be expected to put out during your first month on the job. Every ecommerce job has these — and this one’s no different.
3. What your average day/week will look like in this role. There’s what you read in the standard ecommerce job posting … then there’s reality. We’ve got the reality.
4. The leading and lagging KPIs that will determine your success in this role. In a nutshell: How you’ll keep score.
5. The major projects you’ll need to complete by Day 100 to be considered a home-run in this position. We’ve got the lowdown on how you can plug-and-play and drive REAL value in this ecommerce job.

I have a massive amount of proprietary intel to share with qualified candidates. My industry research for this assignment exceeds 100 pages! Be sure to TEXT me, Harry Joiner, at (404) 281-2025 for this info. Or simply use the email link when you apply for the role below.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Act as long-term visionary to grow current global eCommerce business and identify emerging businesses and trends.
• Create and implement a comprehensive eCommerce sales strategy aligned with overall business objectives.
• Define and execute online sales targets, budgets, and growth plans to increase revenue and market share.
• Analyze market trends, competition, and customer behaviors to adjust the strategy accordingly.
• Ensure seamless integration between online sales channels and other departments (marketing, supply chain, customer service).
• Collaborate with the marketing team to drive traffic to the website and increase conversion rates.
• Partner w/ National Account Sales leaders to extend the aisle of the store experience.
• Interface with key customer relationships to ensure strong and growing partnerships.
• Utilize data-driven insights to identify areas for improvement and implement targeted initiatives.
• Monitor KPIs and sales metrics, providing regular reports and updates to senior management.
• Track competitors’ performance, trends, and innovations to maintain a competitive edge.
• Negotiate terms and manage contracts with customers, third-party platforms and suppliers to ensure maximum profitability and business growth.
• Responsible for promotional calendar and strategy for MAP pricing and monitoring.
• Manage a team of direct reports, with responsibility to hire, train, motivate and develop team members to achieve company goals.
• Help elevate the digital acumen across the national account sales team through continuous education and creation of playbooks.
• Manage the eCommerce sales budget, ensuring efficient allocation of resources to maximize ROI.
• Identify areas to optimize cost-efficiency without compromising customer experience.
• Achieve eCommerce channel sales targets, through execution of selling strategies.

EDUCATION / EXPERIENCE

• Bachelor’s degree or higher
• Minimum 7 years Ecommerce experience, with at least 2 years in a leadership role
• Account management, strategic planning, and business development experience
• Previous experience in a customer facing role
• Experience working with Amazon, Omni-Channel Customers and Market Places
• Strong knowledge of eCommerce platforms and digital marketing strategies.

SKILLS AND COMPETENCIES

• Demonstrate a high level of sense of urgency, time management, and prioritization skills.
• Ability to thrive in a fast-paced, dynamic environment.
• Strong analytical, organizational, and problem-solving skills.
• Integrity, credibility, and dedication to the business.
• Excellent communication, negotiation, and interpersonal skills.
• Proven track record of driving significant online sales growth and achieving targets.
• Deep understanding of data analysis tools and web analytics.
• Cross functional collaboration to achieve company objectives.
• Discretion in handling sensitive and confidential documents and situations.
• Expertise in conversion rate optimization, customer experience, and online merchandising.
• Strong leadership skills with experience managing and mentoring teams.
• Self-motivated, proactive, and resourceful, with a positive, professional attitude.
• Dedicated to company and personal core values
• Proficiency with Microsoft Office applications: Outlook, Excel, and Word.
• Excellent verbal and written English language skills required. Read, interpret and analyze correspondence, memos, reports and tables.

BENEFITS

• Competitive salary
• Hybrid office schedule
• Generous Paid Time Off + company paid holidays
• Health Savings Account with a company paid HSA contribution when enrolled in the traditional high deductible BCBS medical plan with HSA
• Dental and vision plans
• Legal and supplemental insurance available
• 401(k) Match
• Paid parental and major medical leave
• Company paid basic life, AD&D, short-term and long-term disability insurance
• Employee assistance program
• Employee discounts and rewards

Applications for this ecommerce job are being coordinated by Harry Joiner. To apply, CLICK HERE. Candidates, please be sure to email Harry for additional information that will differentiate you in your candidacy. Due to the intensely competitive nature of this search, thorough preparation for these interviews with this proprietary material is strongly recommended.