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One of the coolest ecommerce jobs around!
ALLAN’S COMMENTS: We are looking for a PROVEN Direct Response Ecommerce Copywriter for a $40 million, subscription-based, branded, eco-friendly CPG manufacturer of safe, non-toxic cleaning products delivered in refillable and sustainable packaging.
Think 7th Generation before it was snapped up by Unilever.
This role is fully remote / WFH, and what we’re looking for here is a PROVEN hands-on, action-oriented, data driven Direct Response Ecommerce Copywriter! We’re looking for a copywriter who thinks like a business owner and understands how to monetize copy!
Coupla must-haves right out of the gate:
- YOU MUST have D2C/Direct Response/Ecommerce Copywriting Experience.
- YOU MUST be able to share examples of Email, Social and Landing Page copy along with the ability to discuss hour your copy was optimized to drive revenue.
About the Company
The firm’s mission is to formulate and market the world’s safest consumer products that allow families to detoxify their homes and reduce their exposure to dangerous chemicals. Its product line offers an excellent example of nature-driven innovation.
Engineered using eco-friendly ingredients, the firm’s everyday cleaners will tackle the toughest messes on hundreds of surfaces, and its family-safe ingredients ensure that its customers can get the effortless clean they desire without harmful toxins.
My own family uses them and they’re great.
The company offers sustainable, environmentally friendly products for laundry, bathroom, and kitchen, as well as essential oils and gift sets. Plus, the company runs a rapidly growing DTC online marketplace for sellers of such products.
About the Market
Remember when people were oblivious? I grew up in the 1990s — part of a Golden Age of obliviousness when consumers would smoke, drink, eat fast food, and pollute the planet with glee. They simply didn’t know any better.
But now everyone understands that the world is a small place and that our time here is limited. Most reasonable folks now appreciate that our job is to leave the world in better shape than we found it.
And unless you have been living under a rock for the last 20 years, you can appreciate the need for environmental sustainability, ethical sourcing, community engagement, health and wellness, and humanitarian aid to those in need.
My client’s business is about all of these things. Like, they actually walk the talk.
You might not realize it, but there are a TON of dangerous chemicals in your laundry room. I had no idea myself until my wife told me that commonly found cleaning compounds like Sodium Lauryl Sulfate can irritate the skin and eyes, while chlorine bleach is a common respiratory irritant. You can imagine what that does to the environment once it leaves your washing machine.
I’m sure the animals love it in their drinking water!
This is no small problem, either: The U.S. market for cleaning products is $43 billion, or $126 for every man, woman, and child in America. That’s 34¢ per day on chemicals for every … single … one of us.
According to IBIS World research (ask me for this report) …
“Household cleaning products are a staple for US families. This segment includes household alkaline dishwashing detergents, soaps, bleaches, hand sanitizers, and hair products. These products are necessary for a healthy household, so the need for these products doesn’t change much during economic downturns. Nor did this segment decline during the COVID-19 pandemic.”
“Successful product development and marketing is critically important for industry success. The push to move to environmentally friendly raw materials has spurred the creation of new and advanced surfactants, with new products battling for placement on the same retail shelves.”
“New products can include either a completely new formula or improvements in existing products. Extending a well-known brand name to a new product can lure shoppers who already use the core brand. Slow growth in the US population means that the development of new products and categories remains important to revenue growth.”
About the Role
In this vital role, you will lead, develop and deploy an educational selling machine for two dynamic businesses. You’ll create high-converting copy that connects with our avatars, educates to build trust, and drives buying decisions and customer advocacy.
You will deliver content marketing & sales messages to our audience through campaigns, automations, landing pages, advanced segmentation, and more. We’re looking for a proven Direct Response Ecommerce Copywriter who has a significant amount of D2C/Ecommerce copywriting experience. This hire will be working on copy for the site, landing pages, social campaigns, email and/or any other online channel they’re selling through.
The most critical area of experience we’re looking for is Direct Response Copy for Email. Please make sure this experience is clearly stated on your resume or in your portfolio. Otherwise there is a very good chance you’ll be passed on for this role. Any experience with CPG or Consumable products is also a huge plus and should be called out.
With all of this being said, we’re looking for a business-oriented copywriter who wants to look at the data surrounding their copy/campaigns and can have a conversation with the business about how we can adjust the campaigns or copy to increase open rates, increase click-through rates, drive up conversion, lift Average Order Value, and grow Lifetime Value. AKA a business-oriented data-driven copywriter!
You won’t believe how much we know about this search …
I spent a ton of time on the phone with the client teasing out exactly what you’ll need to KNOW and DO to hit the ground running in this role. Some of the things I can share with highly qualified candidates include …
- The “real” background requirements for this position, along with the top five things all resumes MUST have to be considered for the role.
- The top five problems that exist due to this position being open. These are the little brush fires you will be expected to put out during your first month on the job. Every ecommerce job has these — and this one’s no different.
- What your average day/week will look like in this role. There’s what you read in the standard ecommerce job posting … then there’s reality. We’ve got the reality.
- The leading and lagging KPIs that will determine your success in this role. In a nutshell: How you’ll keep score.
- The major projects you’ll need to complete by Day 100 to be considered a home run in this position. We’ve got the lowdown on how you can plug-and-play and drive REAL value in this ecommerce job.
I have a massive amount of proprietary intel to share with qualified candidates. My industry research for this assignment exceeds 40 pages! Be sure to TEXT me at (706) 318-1196 for this info. Or simply use the email link when you apply for the role below.
Key Responsibilities:
1./ Writing high-converting copy for:
- Direct-Response Emails
- SMS Marketing
- Sales Letters
- Landing Pages
- Affiliate Swipe
- Promotional & Product Launches
2./ Tracking and reviewing analytics regarding campaign performance. This means looking at the data to improve performance, though performing the tracking won’t fall to you.
3./ Effectively communicating the brand vision and voice in all copywriting tasks and suggesting/making improvements where possible.
4./ Using split testing to optimize for opens, clicks, conversions & long-term brand-building impact.
Requirements:
- 5+ years content & copywriting experience with DTC ecommerce brands, ideally in the CPG space, is required for this role.
- Must have the ability to quickly learn the brand’s tone of voice & improve upon it.
- Must be task-oriented, and able to manage your own workflow. (We don’t want to micromanage you – we want the type of person who actively seeks to improve things when there’s a lull in the action.)
- Must be extremely passionate about using data to perform better.
- Must have deep experience optimizing Copy/Content for Email Campaigns, Landing Pages, Social Media, and/or any other area of a D2C Ecommerce sales funnel.
You must be able to share examples of Email, Landing Page and Social campaigns you’ve managed for D2C Ecommerce.
Experience managing an email/sms program via Klaviyo and Attentive would be a huge plus but not a must-have. The role is about Copywriting for these channels first but if you also have email marketing and social media marketing ownership that would be a huge plus. SEO experience and blog content writing experience is an asset.
As part of the interview process, you will be asked to do an example copy project.
