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One of the coolest ecommerce copywriter jobs around!
HARRY’S COMMENTS: We are working with confidential client in their search for a home-based Ecommerce Copywriter. Believe it or not, the client operates in the emergency preparedness space — and as you can imagine, these folks are CRUSHING IT.
Let’s start this essay with a shot of serendipity …
As I sat down Sunday to write this job posting, lo and behold, what should appear in my email inbox but an absolutely fantastic article by The Hustle about the doomsday prep market. Before you read another word of this job post, please do us both a favor: CLICK HERE and I’ll see you again in five minutes …
Back already? Pretty interesting, no?
Did you read the part about how the bulk of today’s 3.7 million preppers are normal, every day Joe’s who share a (sometimes justified) distrust in the system and an individualistic outlook? Yep. And 43% of preppers earn $100k or more per year and 67% are homeowners.
They’re regular folks like you and me.
According to the article, it’s hard to quantify the size of the doomsday prep market, but emergency management — the larger ecosystem these businesses fall under — is a $107B global industry that is projected to grow to $149B in the next 5 years.
So here we are.
The client is doing $100 million in sales and it’s busting at the seams. And this isn’t our first search for them either. In 2016 we placed a Director of Ecommerce with them, and that guy is now the company’s PRESIDENT. If you’re looking for a company with a deep commitment to ecommerce, it doesn’t get much deeper than that.
Let’s shift gears for a sec and watch a little Jerry Seinfeld, shall we?
So why am I showing you this?
Because if you’re a real writer, then you marvel at Seinfeld’s professionalism, his process, his tenacious pursuit of the right idea, and his love of the craft. He’s a guy that would write comedy even if he were the last person on earth.
(Which would suit him perfectly for the prepper subculture.)
That’s the type of obsessiveness we’re looking for here. We’re looking for a person who eats, sleeps, and breathes direct response copywriting — “salesmanship in print,” if you will — to the point where a DM mentality even informs their hobbies and interests.
If you’re like Seinfeld, you’re insatiably curious.
Which is a good thing, because you’ll want to know EVERYTHING about your customers, your products, and the contexts, circumstances and reasons WHY your customers and products would come together. You’ll be asked to take bugs and turn them into “features” (or even a USP, like this consultant did) — and take overlooked features and promote them as “benefits” capable of shouldering entire campaigns (great example).
Take water filtration equipment.
If you’re selling water purifiers in a drip-email campaign, what’s the first step? Who would want it? An existing customer? A new customer? Who exactly? Where are they? What’s happening in the world around them? How do they think? What do they fear? What makes them mad? What are their “water filtration frustrations?” Is there a built-in bias to the way they make decisions (logic vs emotion)? Is there a common language or belief system these people share? Do they talk to each other? and so on.
Here’s an unrelated example from my Evernote account: If I were selling something to young moms, I’d want to get up close and personal with their feelings and insecurities. “To sell your customer what your customer buys, you must first see the world through your customer’s eyes.”
And then you’ve got to write, … Write, … WRITE. In direct response copywriting, motion ALWAYS beats meditation. Just get some words on the paper!
On any given day, you might be writing a video script or a radio ad. Or a tripwire campaign on Facebook. Or an email. Or web copy. Or product copy. Or whatever. You’ll write, edit, publish / SELL, then analyze your results.
Wash. Rinse. Repeat.
The firm was founded by someone who knows how to do all this, and you can bet your bippy the guy we placed there can do this too. These folks have a DM mentality and the firm has a test-and-learn culture. They can do it all, from an Instagram photo caption to a 10-word Facebook ad all the way through a long-form sales letter written in the Problem / Agitate / Solve format.
To win in this Ecommerce Copywriter role, you’ll need to understand the levers of persuasion and how to develop an angle for your products and pitches (like sharing a secret, for example). Additionally, you should know the basics of good SEO.
Otherwise, how you gonna win the Google Answer Box every once in a while?
We’re not looking for a corporate marketer this time around. We’re looking for a seasoned direct response copywriter who can plug and play and drive SALES.
You won’t believe how much we know about this search …
We spent a ton of time on the phone with the client’s CEO teasing out exactly what you’ll need to KNOW and DO to hit the ground running in this Ecommerce Copywriter role. Some of the things we can share with highly qualified candidates include …
- The “real” background requirements for this position, along with the top five things all resumes MUST have to be considered for the role.
- The top five problems that exist due to this position being open. These are the little brush fires you will be expected to put out during your first month on the job. Every job has these — and this one’s no different.
- What your average day/week will look like in this Ecommerce Copywriter role. There’s what you read in the standard job posting … then there’s reality. We’ve got the reality.
- The leading and lagging KPI’s that will determine your success in this role. In a nutshell: How you keep score.
- The major projects you’ll need to complete by Day 100 to be considered a home-run in this position. We’ve got the lowdown on how you can plug-and-play and drive REAL value in this job.
We have a massive amount of proprietary intel to share with qualified candidates. Our industry research for this ecommerce copywriter job exceeds 60 pages! Be sure to TEXT Allan Seibert, @ (706) 318-1196 for this info. Or simply use the email link when you apply for the role below.
View Harry Joiner’s profile
Responsibilities:
- Writing clear, concise digital copy that intrigues, educates, endears, and SELLS.
- Understanding the company’s sales and marketing goals and modifying your message-to-market match accordingly.
- Optimizing online/offline marketing campaigns with the relevant merch and brand guidelines.
- Leveraging your strong knowledge of direct response media and techniques.
- Editing and “punching up” anything that comes your way.
- Delivering high-quality work on tight deadlines.
- A/B testing offers and messaging across different channels
- Continually improving copy for ongoing initiatives such as scripts, landing pages and other projects.
- Conducting customer research, including surveys and interviews, to shape messaging on products, offers and value props. This might include calling customers on the phone to gather feedback on product purchases and the current product offering and new product pre-launch.
- Working closely and effectively with all DTC channel owners to shape overall promotional strategies
Requirements
- 3+ years of direct response/sales copywriting experience (SAMPLES / EXAMPLES REQUIRED)
- Passion for writing marketing copy that is on-brand
- Experience with email marketing software required. Demonstrated marketing automation software experience preferred.
- Ability to have your copy sound compelling when read aloud.
- Excellent language, grammar and writing skills with meticulous attention to detail
- Ability to multi-task and work on multiple projects at once
- Flexibility with changing priorities and urgent requests
