Digital Marketing Manager, Google Shopping / PLA (Remote / WFH)

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ALLAN’S COMMENTS: We are working with a large omnichannel retailer in its search for a Digital Marketing Manager, Google Shopping / PLA.

The client is based on the East Coast of the United States, but this position is FULLY REMOTE. We’ve worked with this client a few times, having placed the Director to which this role will report.

Although this role is currently focused on one channel, it’s the most important channel in the client’s business. As such, all eyes will be on YOU to take this channel to the next level.

About the Company

As an innovator in the footwear trade for more than 100 years, our client offers a wide selection of famous footwear brands for women, men, and kids. The firm’s selection covers the athletic (60%), comfort, dress, and casual categories — and its superior customer service, convenience, and value position it for future growth.

How many pairs of shoes do you own? Several, probably. Like everyone.

In the last few years, increasing disposable income and ecommerce sales have driven growth in the footwear market — fueled by higher AOVs and SKUs spanning a wide range of price points. Having said that, more retailers have entered the industry, especially online.

As a result, operators are forced to compete on the basis of price and oftentimes cut prices or offer promotions to attract customers and remain competitive. Regardless: Through 2024, IBIS World expects the footwear market to reach $101 billion, as shoe prices increase and higher quality merch is rolled out.

About the Role

In this position your primary responsibilities include managing execution and daily optimizations of Google Shopping, assisting with relevant product feed updates, and completing internal reporting and channel forecasts.

As a digital expert, this individual will leverage their proven experience to build and scale the shopping channel, leverage research and data to improve campaign effectiveness, and deliver effective shopping strategies that truly move the needle.

We’re looking for someone who is a Google Shopping / PLA expert. You won’t be solely responsible for the technical side but a familiarity with the backend would be helpful as you work with the technical resource and vendor they utilize.

For my client Google Shopping is the largest revenue-driving channel (8 digits) in their digital mix. For that reason …

IF YOUR RESUME DOESN’T SPECIFICALLY CALL OUT YOUR GOOGLE SHOPPING / PLA EXPERIENCE, YOU WILL BE REGRETTED.

In this role, you will have a resource to help with backend Feed Management via CommerceHub. Having said that, you’ll need to be comfortable enough to make minor changes / optimizations. The strategy, budget, execution, optimization and ROAS will be yours to drive.

You won’t believe how much we know about this search …

I spent a ton of time on the phone with the client teasing out exactly what you’ll need to KNOW and DO to hit the ground running in this role. Some of the things I can share with highly qualified candidates include …

  1. The “real” background requirements for this position, along with the top five things all resumes MUST have to be considered for the role.
  2. The top five problems that exist due to this position being open. These are the little brush fires you will be expected to put out during your first month on the job. Every ecommerce job has these — and this one’s no different.
  3. What your average day/week will look like in this role. There’s what you read in the standard ecommerce job posting … then there’s reality. We’ve got the reality.
  4. The leading and lagging KPIs that will determine your success in this role. In a nutshell: How you’ll keep score.
  5. The major projects you’ll need to complete by Day 100 to be considered a home-run in this position. We’ve got the lowdown on how you can plug-and-play and drive REAL value in this ecommerce job.

I have a massive amount of proprietary intel to share with qualified candidates. My industry research for this assignment exceeds 100 pages! Be sure to TEXT me, Allan Seibert, at (706) 318-1196 for this info. Or simply use the email link when you apply for the role below.

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RESPONSIBILITIES

  • Manage and execute all aspects of shopping campaigns, including strategy, feed optimizations, and bid and budget management
  • Conduct regular and thorough analyses of top-performing products, targeting, and feed optimizations
  • Compile weekly/monthly reports summarizing performance across the shopping channel to make data-driven / tactical optimizations and recommendations
  • Support promotional events with methodic bidding and setup of merchant center promos
  • Audit and optimize product feeds in coordination with ecommerce team for all channels within digital marketing
  • Proactively research and execute based on industry changes and competition
  • Participate in review, planning and strategy meetings
  • Work with the key stakeholders across the company to set clear objectives/KPIs, report results and make recommendations for improvement
  • Stays knowledgeable of industry standards, new media programs/opportunities and can advise on new ways to reach targets
  • Other duties as assigned

QUALIFICATIONS:

  • Bachelor’s Degree in Marketing, Business or relevant field
  • 3-5 years direct experience managing Google Shopping
  • Experience managing product feeds and optimizing across a feed management platform such as CommerceHub (preferred but not a must), DataFeedWatch, Feedonomics, or ProductsUp
  • Strong interpersonal and communication skills, as well as the ability to articulate clearly and effectively
  • Highly detail-oriented individual, driven by results, who can manage multiple projects and tasks in a fast-paced environment
  • Demonstrated ability to scale programs and work with large budgets
  • Self-starter and able to work independently with minimal supervision
  • A passion for shopping and digital marketing; eager to work in a collaborative, fast-paced setting
  • Experience working in an integrated digital marketing environment and collaborating on marketing campaigns with cross-functional partners.
  • Proficiency with relevant analytics, tracking and reporting tools (ie Adobe Analytics, Google Analytics, Content Square)
  • Experience with A/B and multivariate experiments

Applications for this ecommerce job are being coordinated by Allan Seibert. To apply, CLICK HERE. Candidates, please be sure to email Allan for additional information that will differentiate you in your candidacy. Due to the intensely competitive nature of this search, thorough preparation for these interviews with this proprietary material is strongly recommended.

To apply for this job please visit ecommercejobs.com.

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