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One of the coolest ecommerce jobs around!

ALLAN’S COMMENTS: We are working with a leading KC-based supplier of specialty and high-performance automotive ignition, fuel delivery, and exhaust products in its search for a world-class Director of Ecommerce.

Unless you currently live in metro Kansas City, Kansas, you will be required to relocate and work onsite five days per week.

Among car enthusiasts, our client has TONS of street cred. (I say that as a gearhead who has been customizing cars since I was 16). The authenticity is palpable.

The client was the first company to offer products to convert points-and-condenser ignition systems to fully electronic systems and continues to be the go-to brand for those products. Its fuel delivery products enjoy widespread popularity by gearheads everywhere, and its exhaust products appeal to both hot rod and modern muscle enthusiasts.

Gearheads, hot rodders and enthusiasts: Talk about a rabid subculture! They’ve got a way of thinking and a language all their own that is content and keyword-rich to be harnessed for SEO, paid search and social engagement.

Our client has been in this business for a long time, and with the heady growth of the high-performance segment, they have succeeded due to their passion for go-fast products.

Its Ignitor kit sales have blown past 4 million units, and its other ignition, fuel system and exhaust parts represent its steadfast commitment to lead the market.

Beyond the street applications, its products are regarded as the premier products in motorsports, featured prominently on racing teams, including NHRA, NASCAR and grassroots racers. Its brands have grown significantly, as automotive enthusiasts seek brands that have that authentic connection to all the segments in the industry: hot rods, muscle cars, resto-mods, classic restorations, trucks, SUVs, modern muscle, lowriders, street, strip, track and off-road.

About the Role

This position is an integral part of the client’s company-wide ecom efforts, including DTC/B2C/online retail, as well as B2B. Currently, the firm is selling DTC, but the management team views DTC as one of its highest strategic priorities, and it is committed to the support of this new Director: you’ll have the capital, people, technology and agency support to make stuff happen.

As the company’s new Director of Ecommerce, you will be accountable for the execution of the company’s entire online business — which means you will work closely with all internal and external stakeholders to achieve revenue and profitability goals.

This will be a pivotal role and a unique opportunity to build and scale the client’s DTC business. This is not just another job; it’s a chance to lead a transformative journey. You will be at the helm of the client’s online strategy, working closely with a supportive management team to achieve ambitious revenue and profitability goals.

Here’s why this role is exciting:

• Innovate and Lead: You will have the autonomy to develop and execute a comprehensive ecommerce roadmap. Your vision will shape the future of the client’s online business.
• Support and Resources: With full backing from the client’s CEO, board and investors, you will have the resources you need to succeed. That includes access to capital, technology and agency support.
• Strong Market Presence: The firm’s products are highly regarded in the automotive industry and enthusiast community. You will be building on a strong foundation with a loyal customer base.
• Growth Potential: The high-performance automotive market is booming. By capturing more of this market through strategic ecommerce initiatives, you will drive significant growth for the company.
• Kansas City: Relocate to a vibrant community with a lower cost of living. Work onsite with a passionate team committed to achieving excellence.
• Your Impact: You will be instrumental in transforming the firm’s ecommerce business from a small operation into a major revenue driver. With a multi-million dollar B2B business and a nascent DTC business as your foundation, you will have ample opportunity to capture market share and increase profitability.

You won’t believe how much we know about this search …

I spent a ton of time on the phone with the client teasing out exactly what you’ll need to KNOW and DO to hit the ground running in this role. Some of the things I can share with highly qualified candidates include …

1. The “real” background requirements for this position, along with the top five things all resumes MUST have to be considered for the role.
2. The top five problems that exist due to this position being open. These are the little brush fires you will be expected to put out during your first few months on the job. Every ecommerce job has these — and this one’s no different.
3. What your average day/week will look like in this role. There’s what you read in the standard ecommerce job posting … then there’s reality. We’ve got the reality.
4. The leading and lagging KPIs that will determine your success in this role. In a nutshell: How you’ll keep score.
5. The major projects you’ll need to complete by Day 100 to be considered a home-run in this position. We’ve got the lowdown on how you can plug-and-play and drive REAL value in this ecom job.

I have a massive amount of proprietary intel to share with qualified candidates. My industry research for this assignment exceeds 250 pages! Be sure to TEXT me, Allan Seibert, at (706) 318-1196 for this info. Or simply use the email link when you apply for the role below.

Responsibilities:

• Achieve budgeted demand sales growth while maintaining GM goals
• Develop and execute e-commerce strategies and tactics
• Manage the online marketing spend to increase conversion and optimize ROI
• Identify and execute on customer experience improvement opportunities in areas such as user interface, site functionality, content, product and vehicle fitment data, etc. (use of A/B testing expected)
• Identify and report online related KPIs and metrics; monitor and analyze those data to identify and act on opportunities to improve operational results and site performance
• Strategically plan and launch product collections, landing pages, content updates and featured products based on marketing and inventory priorities
• Assist in management of multiple-image repository based on marketing needs, inventory, and buying trends and patterns
• Work closely with the creative team to maintain brand image, authenticity and messaging through content development
• Collaborate with the product management and IT teams to create and launch products on the site
• Develop and execute social media strategy, including platform choices, engagement tactics (e.g. copy and creative production, post frequency, subscriber growth, CRM, influencer outreach and management, etc.) and broad social listening (e.g. reputation management, competitor activity, etc.)
• Develop and execute on- and off-site SEO strategy, including content improvement, KW deployment, technical optimization, quality backlink growth, etc.
• Develop and execute an e-mail marketing strategy, including areas such as copy and creative production, frequency, subscriber growth, etc.
• Manage technology stack, including optimization and maintenance of Shopify, evaluation and potential company-wide implementation of standardization, integration with ERP system, e-mail marketing application, etc.
• Interact with internal company teams, such as B2B sales, product development, IT, accounting, customer service, warehouse operations, to insure project and business success
• Draft capital expenditure requests and assist in the formulation of annual, company-wide budgets

Skills, Experience, Qualifications and Certifications

• Bachelor’s degree required
• Demonstrated commitment to customer satisfaction, including appreciation for customer experience, required
• Strong analytical skills and a deep understanding of e-commerce strategies and tactics required
• At least eight years of direct-to-consumer/B2C online retail/e-commerce experience required
• Demonstrated attention to detail, combined with ability not to get lost in the details
• Analytical, organizational, decision-making, problem-solving and written and verbal skills required
• Demonstrated ability to think strategically and see the big picture, while knowing how to tactically execute it
• Thorough understanding of the Internet and ability to use the Internet and Internet technologies to perform job functions required
• SEO experience required
• Online-related infrastructure and testing experience a plus
• Internet technology open source and proprietary middleware experience a plus
• Automotive-related experience a plus
• Well-developed Microsoft Office product suite skills required
• Understanding of Shopify (including custom themes), Google Ads, Google Analytics (including GA4), Google Console, SEMrush, Hootsuite, Full Story, Privy, Klaviyo, Yotpo and Adobe Omniture product suite a plus