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One of the coolest ecommerce jobs around!

ALLAN’S COMMENTS: We are working with a large omnichannel retailer in its search for a Web Analytics Manager. My client is based in the Southeastern United States. We were engaged for this search by the firm’s new head of Marketing — whom we know from previous experience is a total A-player. We also just completed a search for this client’s new Director of Digital Marketing.

About the Company

As an innovator in the footwear trade for more than 100 years, our client offers a wide selection of famous footwear brands for women, men, and kids. The firm’s selection covers the athletic (60%), comfort, dress, and casual categories — and its superior customer service, convenience, and value position it for future growth.

How many pairs of shoes do you own? Several, probably. Like everyone.

In the last few years, increasing disposable income and ecommerce sales have driven growth in the footwear market — fueled by higher AOVs and SKUs spanning a wide range of price points. Having said that, more retailers have entered the industry, especially online.

As a result, operators are forced to compete on the basis of price and oftentimes cut prices or offer promotions to attract customers and remain competitive. Regardless: Through 2024, IBIS World expects the footwear market to reach $101 billion, as shoe prices increase and higher quality merch is rolled out.

About the Role

Last year, the client’s ecommerce business reached nine figures, and the plan is for YOU to lead the advancement and optimization of their web analytics program for it this year. The Web Analytics Manager will be responsible for the integration, adoption and insight generation of marketing digital analytics across the website and other applications. In this role, you will work closely with key stakeholders across Marketing, Digital and key vendors to prioritize and execute against reporting needs and analytical enhancements required to deliver business results.

In this role, you will use tools such as Adobe Analytics, Google analytics, Content Square and other data sources to generate insights and recommendations designed to drive meaningful business growth. The ideal candidate has outstanding analytic skills, strong business acumen, excellent interpersonal abilities, and a passion for data.

NOTE: This position will be REMOTE but some travel to their corporate office will be required. Due to this being remote, we are looking for someone with very strong communication skills since most interactions will be via Video and Phone.

You won’t believe how much we know about this search …

I spent a ton of time on the phone with the client teasing out exactly what you’ll need to KNOW and DO to hit the ground running in this role. Some of the things I can share with highly qualified candidates include …

1. The “real” background requirements for this position, along with the top five things all resumes MUST have to be considered for the role.
2. The top five problems that exist due to this position being open. These are the little brush fires you will be expected to put out during your first month on the job. Every ecommerce job has these — and this one’s no different.
3. What your average day/week will look like in this role. There’s what you read in the standard ecommerce job posting … then there’s reality. We’ve got the reality.
4. The leading and lagging KPIs that will determine your success in this role. In a nutshell: How you’ll keep score.
5. The major projects you’ll need to complete by Day 100 to be considered a home-run in this position. We’ve got the lowdown on how you can plug-and-play and drive REAL value in this ecommerce job.

I have a massive amount of proprietary intel to share with qualified candidates. My industry research for this assignment exceeds 100 pages! Be sure to TEXT me, Allan Seibert, at (706) 318-1196 for this info. Or simply use the email link when you apply for the role below.

View Allan Seibert’s profile

Required Qualifications

• 5+ years of experience in implementing and using digital and web analytics tools
• Experience with Adobe analytics and Google Analytics is a must along with Tag Management Tools such as Google Tag Manager, Adobe Launch/DTM or Tealium
• Previous experience in a retail business or consumer-facing products is a huge plus

Knowledge, Skills, and Abilities:

• Implement digital analytics across all major domains and applications using both tag management solutions and integrations into backend systems
• Define business requirements, test all data requirements to support accurate tagging implementation both for web analytics and marketing programs
• Use analytics tools to track, report, and analyze website performance, customer and visitor behavioral trends for customer success
• Design and create daily, weekly, monthly, yearly digital dashboards and KPIs to help monitor the performance of customer success during a customer’s lifecycle
• Develop training and onboarding plan to ensure widespread adoption across the marketing team
• Drive the learning agenda for Customer Success to drive more engaging customer experiences and identify opportunities for segmentation and personalization
• Highlight observations and business context to deliver actionable recommendations to stakeholders, beyond basic reporting
• Define business requirements, test all data requirements to support accurate tagging implementation both for web analytics and marketing programs
• Ensure process adherence and data standards are maintained for ongoing and accurate tracking
• Regularly present high-level summaries to key stakeholders
• Analyze and document the impact of marketing campaigns, product changes, events and other key drivers of performance
• Staying apprised of industry trends, best practices and emerging technologies to drive ongoing improvements to available analytics

Additional Qualifications:

• Experience in implementing and managing enterprise digital analytics solutions such as Adobe Analytics and Google Analytics
• Strong understanding of tag management solutions and debugging tools
• Experience with data visualization tools such as Tableau, Domo, Power BI, MicroStrategy, etc.
• Experience with analyzing A/B testing and creating recommendations for impactful site improvements
• Ability to access, manipulate, analyze, trend, and interpret data
• General knowledge of HTML/JavaScript, SQL, or other query languages
• Great organizational, written communication and presentation skills
• Experience in marketing attribution to determine what channels and messaging drove the greatest impact
• Servant leader who consistently demonstrates and inspires his or her team(s) to live our client’s core values, take action and deliver results
• Provide guidance, instruction and oversight at the team level
• Span of control, influence, responsibility, and accountability is at the team level