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Now then …

NRG Energy is a Fortune 153 company with roughly $29 billion in annual revenue and approximately 8 million customers across the U.S. and Canada. They own a portfolio of energy and home services brands you’ve almost certainly seen advertised — Reliant, Direct Energy, Green Mountain Energy — along with one brand that completely changed their business model when they acquired it in 2023 for $2.6 billion in cash: Vivint Smart Home based in scenic Lehi, Utah ….

Here’s what most people don’t understand about Vivint: it’s not a “security camera company.”

It’s a vertically integrated smart home platform with over 2.1 million subscribers, 37 million connected devices under management, an average customer lifetime of 9 years, and a retention rate near 90%. The service margin on those monthly subscriptions runs around 79-80%. That’s not Ring. That’s not SimpliSafe.

That’s a software-grade recurring revenue business with professional installation, AI-powered automation, and a customer who engages with the Vivint app about 15 times per day. The Vivint Smart Home segment alone produced $1.092 billion in adjusted EBITDA in FY2025, which represents about 27% of NRG’s total adjusted EBITDA on only about 5% of total revenue. Read that again — it’s the highest-margin segment in the entire company.

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NRG just completed a $12 billion acquisition of LS Power’s generation portfolio, doubling their generation fleet to 25 gigawatts. They’ve reaffirmed 2026 guidance at a $5.575 billion adjusted EBITDA midpoint and are targeting at least 14% annual growth in adjusted EPS through 2030. They returned $1.6 billion to shareholders in FY2025 alone, with $13.2 billion in total capital allocation planned through 2030.

This is not a startup. This is not a struggling legacy company “pivoting to digital.” This is a publicly traded machine that has beaten raised guidance three years running, and the smart home segment is the crown jewel of their consumer platform strategy.

And this is where today’s ecommerce opportunity gets interesting.

Vivint has 2.1 million households with professionally installed, connected systems. Every one of those households is a potential buyer of additional cameras, smart locks, thermostats, garage door controllers, video storage drives, and bundled services.

The “Current Customer Online Store” exists specifically to serve this installed base — not to acquire new customers, but to deepen lifetime value, increase switching costs, and drive incremental device attach rates across a captive audience.

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We’re talking about an estimated $50-150 million per year in addressable equipment revenue from existing customers alone, with the potential for significantly more as the platform expands into energy plan cross-sell, home protection bundles, and Virtual Power Plant enrollment.

Let me put the “smart home” market in perspective for the skeptics:

The U.S. smart home security market alone is estimated at over $30 billion, and it’s growing. But NRG’s real play isn’t just smart home — it’s the convergence of energy and home automation. No competitor can offer an integrated electricity plan, smart home security system, AI-powered energy management, and demand response program all under one platform.

In NRG’s Texas Virtual Power Plant program, approximately 40% of participants also purchase smart home services — double the original target. That cross-sell flywheel is the strategic thesis behind everything this company is doing, and the eCommerce Marketing Manager sits squarely at the center of it.

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The customer you’ll be marketing to is a homeowner — typically household income of $75K-$150K+, suburban, family-oriented, already paying $50-65 per month for professional monitoring. They’ve already bought the system. They already trust the brand. They already use the app 15 times a day.

Your job is to show them what else they can do with their platform: add a camera in the backyard, upgrade to a smart thermostat that participates in demand response, add a smart lock for the garage. The cost per incremental online store order is estimated at just $5-25 because there’s no installation cost and no sales rep commission for a simple device add-on. That’s an absurdly efficient revenue channel if you know how to merchandise, personalize, and optimize it.

The person who runs this ecommerce operation will report into NRG’s Consumer organization under Brad Bentley, President of NRG Consumer, and work closely with William Stovall, SVP of Marketing at Vivint, who has been vocal about integrating AI and Salesforce Agent Force into the customer experience.

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The tech stack includes Acquia (Drupal-based CMS, a Gartner Magic Quadrant Leader for DXPs), Tableau, MixPanel, HotJar, Adobe Analytics, and GA4. You’ll manage a Website Content Specialist directly and collaborate daily with Product/GTM, Creative/Brand, UX, Engineering, and Customer Experience teams.

ABOUT THE ROLE

NRG Energy / Vivint Smart Home is looking for an Ecommerce Marketing Manager to own the P&L and merchandising strategy for Vivint’s Current Customer Online Store, which serves the company’s 2.1 million+ smart home subscriber base. Your mission will be to …

1.) increase device attach rates and average order values among existing Vivint customers through data-driven merchandising, promotional planning, and personalization,

2.) build and execute a rigorous A/B testing program that continuously improves conversion rates across the storefront, and

3.) partner cross-functionally with Product, Creative, Analytics, UX, and Engineering to turn a nascent eCommerce channel into a meaningful revenue engine for Vivint’s consumer platform strategy. THIS IS NOT a new-customer-acquisition role — this is an existing-customer lifetime value optimization role, and that distinction is critical.

Key Responsibilities

• Own the end-to-end merchandising strategy for the Vivint Current Customer Online Store — homepage, navigation, product detail pages, cross-sell/upsell widgets, and promotional landing pages — deciding which products, bundles, and offers appear where and when to maximize revenue per visitor.
• Build and manage the monthly and seasonal promotional calendar (Black Friday bundles, spring safety campaigns, back-to-school promotions, new product launches) with specific revenue targets, promotional mechanics, and post-campaign analysis for each initiative.
• Develop and execute a personalization strategy that serves targeted offers to existing customers based on their installed device configuration, system tenure, engagement behavior, purchase history, and product eligibility — moving beyond one-size-fits-all merchandising to segment-specific storefront experiences.
• Lead a rigorous A/B testing and experimentation program across creative, messaging, placement, pricing presentation, and page layout — using hypothesis-driven prioritization (impact × visibility × ease of implementation × data support) to focus on high-impact, low-effort changes first, then systematically working through the testing backlog.
• Analyze conversion funnel performance using the full analytics stack (Tableau, MixPanel, HotJar, Adobe Analytics, GA4) — tracking the purchase journey from session start through product views, add-to-cart, checkout, and purchase — to identify conversion leaks and underperforming funnel stages at both the aggregate and segment level.
• Use qualitative research tools — heatmaps, scroll maps, user recordings, post-purchase surveys, and review mining — to identify UX friction, navigation confusion, and purchase barriers that quantitative data alone won’t reveal, and translate those insights into actionable hypotheses for testing.
• Oversee the Website Content Specialist responsible for day-to-day content updates on the Acquia (Drupal-based) CMS platform, ensuring that product information, creative assets, promotional messaging, and landing pages are published accurately and on schedule.
• Partner with Product/GTM teams on new product launches and bundling strategy, ensuring the online store is merchandised to support go-to-market plans with compelling product positioning, imagery, and promotional offers that drive trial and adoption.
• Collaborate with the lifecycle marketing and CRM teams to coordinate email, push notification, and in-app messaging campaigns that drive existing customers back to the online store — aligning promotional calendars, segmentation logic, and offer strategies across channels for maximum impact.
• Work with Creative/Brand and UX teams to improve the storefront experience — addressing visual hierarchy, mobile-vs-desktop performance gaps, navigation simplification, and trust-signal placement based on heatmap and scroll-map data — ensuring that the store experience matches the quality of the Vivint product experience.
• Monitor and report on key performance metrics including conversion rate, device attach rate, revenue growth from existing customer purchases, average order value, A/B test velocity and win rate, promotional campaign ROI, and customer engagement metrics (site visits, page views, time on site).
• Leverage AI-driven tools and approaches to accelerate content optimization, product recommendation logic, customer segmentation, and campaign analysis — using AI as a practitioner tool to execute faster and think sharper, not as a passive research toy.
• Contribute to the broader cross-sell strategy by identifying opportunities to integrate energy plan enrollment, home protection bundles, and Virtual Power Plant program sign-ups into the existing customer purchase journey on the online store.

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Qualifications

EDUCATION & CERTIFICATION

Bachelor’s degree in Marketing, Business, Communications, or a related field — or equivalent experience in eCommerce marketing.

FUNCTIONAL COMPETENCIES — SKILLS, KNOWLEDGE & EXPERIENCE

• 4-6 years of hands-on eCommerce marketing experience, ideally with a subscription-based, recurring-revenue, or membership business where the primary objective is deepening customer lifetime value rather than acquiring net-new customers.
• Demonstrated expertise managing an enterprise CMS platform — strong preference for Acquia/Drupal experience, with Shopify Plus, WordPress, or comparable enterprise DXP platforms as acceptable alternatives.
• Proven track record running systematic A/B testing and experimentation programs with documented conversion rate improvements — you should be able to walk us through your hypothesis framework, how you prioritize tests, and specific examples of wins and losses.
• Deep comfort with analytics and data-driven decision-making across Tableau, MixPanel, HotJar, Adobe Analytics, and/or GA4 — you use data to identify funnel leaks, not just to report on them.
• Experience with personalization and segmentation strategy — serving different offers, content, and experiences to different customer segments based on behavioral, transactional, and configurational data.
• Strong merchandising instinct — you understand how to present products, bundles, and promotions in a way that drives conversion, increases AOV, and creates urgency without eroding trust.
• Working knowledge of lifecycle email marketing (welcome flows, post-purchase sequences, win-back campaigns, abandoned cart recovery) and how it integrates with the eCommerce storefront to drive repeat engagement.
• Familiarity with cross-sell and upsell strategy in a platform/ecosystem business — bonus if you’ve worked in smart home, IoT, home services, telecom, or any subscription business with a hardware + software + services model.
• AI fluency as a practitioner: you use AI tools (generative AI, recommendation engines, predictive analytics) to execute marketing work faster and with sharper insight — not as a novelty, but as a daily operating tool tied to business outcomes.
• Nice-to-have: experience with Salesforce ecosystem tools (including Agent Force or comparable AI-powered customer service platforms), familiarity with demand response or energy industry dynamics, or prior work in a Fortune 500 consumer segment.

LEADERSHIP & MANAGEMENT COMPETENCIES

• Direct management of at least one report (Website Content Specialist), with the ability to coach, develop, and hold accountable.
• Proven cross-functional collaboration skills — this role requires daily partnership with Product/GTM, Creative/Brand, UX, Engineering, Analytics, and Customer Experience teams, and you must be able to influence without authority across these groups.
• Clear, concise communication style — you can translate data into narrative for executive stakeholders and translate strategy into tactical briefs for execution teams.
• Comfort operating in a large-enterprise environment (NRG has ~18,000 employees post-LS Power acquisition) while maintaining the scrappy, iterative mindset of an eCommerce operator.

PERSONAL CHARACTERISTICS

• High integrity and intellectual honesty — you report what the data says, not what people want to hear.
• Self-directed and proactive — you identify the next test, the next optimization, the next promotional calendar window without waiting to be told.
• Deeply curious about customer behavior — you watch session recordings for fun, you mine reviews for insight, and you ask “why” before you ask “what.”
• Commercially minded — you understand that every test, every merchandising decision, and every personalization rule exists to move a revenue number, and you never lose sight of that.
• Comfortable with ambiguity — this eCommerce operation is still maturing, and you’ll be building playbooks and processes as much as executing them.
• Resilient and adaptable — you’re joining a company that has executed three major acquisitions in five years (Direct Energy, Vivint, LS Power) and operates in a fast-moving regulatory and competitive environment.
• Strong communicator who can advocate for the eCommerce channel’s value within a large organization where it’s one of many priorities.