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HARRY’S COMMENTS: Gibson Homewares has been around for more than 40 years — four generations of the same family, founded in 1979, headquartered in Commerce, California. They design, source, and distribute the plates, bowls, mugs, pots, pans, flatware, and glassware that fill the shelves at Walmart, Target, Costco, Macy’s, and Amazon.

Gibson’s brand portfolio reads like the celebrity licensing hall of fame: Martha Stewart, Babish (from “Binging with Babish”), Calphalon, Sur La Table, Oster, Crock-Pot, Mr. Coffee, and Peanuts — plus their own house brands like Gibson Home, Gibson Elite, Bloomhouse, and the iconic Laurie Gates line. They’ve won Vendor of the Year awards from Walmart, Target, and Sears/Kmart. They are one of License Global’s Top 200 licensees worldwide.

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The global housewares and tabletop market is a $55 billion category growing at nearly 5% annually, projected to reach $76 billion by 2030. Gibson is one of the largest players in that market. Their estimated annual revenue is approximately $334 million, they employ roughly 450 people, and they maintain relationships with over 400 factories worldwide — including part ownership in three of the largest manufacturing facilities in Asia.

That factory-ownership stake is the real moat. It gives Gibson cost advantages that competitors sourcing at arm’s length simply cannot match. They ship more than 6,000 containers per year through 1.4 million square feet of warehousing in California. This is a serious logistics and manufacturing operation masquerading as a “housewares company.”

Gibson’s Amazon channel is real, it’s growing, and it’s likely in the $25 to $45 million range. That’s my best estimate. But the opportunity here is that Amazon has likely been a secondary channel at Gibson. The company’s DNA seems to be wholesale — they built the business on container-level shipments to Walmart’s replenishment center, not on optimizing Sponsored Products campaigns.

Tyler Gabbay, the VP of Ecommerce (and a member of the founding family), has been building the ecommerce side since 2016 and he knows where the gaps are. From what I can tell, he likely needs a Director-level operator who can walk in, own the Amazon Vendor Central relationship end-to-end, and turn what has been a logistics-and-PO-management exercise into a real, analytically-driven ecommerce growth engine.

The customer base appears to be straightforward: value-conscious American households buying kitchen and tabletop products in the $25 to $170 price range. Research shows 88% of housewares buyers say brand trust matters, 59% prioritize quality and durability, and then price follows.

🟥 GET UNSTUCK: Book an hour with VP/CMO ecommerce recruiter, Harry Joiner, who prepared this analysis. Includes a 3-month membership to NEXTgig™

Gibson’s licensing strategy directly exploits the trust factor — you don’t need to convince a shopper that a Martha Stewart dinnerware set will look good on the table. The brand does that work for you. What you need is someone who can make sure the Amazon listing converts, the PPC spend is efficient, the chargebacks are under control, and the supply chain is actually feeding Amazon’s systems correctly so the products stay in stock and the Andon cords stop firing.

The leadership team behind this search appears credible.

The Gabbay family has been running this company since 1979. The COO, Dariush Gabbay, is a co-founder and active board member at the Farhang Foundation. Tyler Gabbay, your direct report-to, has been in the VP seat for nearly a decade and has deep institutional knowledge of both the product lines and the retail relationships. This is a family that knows their business cold, invests in long-term relationships, and has built a logistics infrastructure that is genuinely world-class for a company of this size.

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ABOUT THE ROLE

Full transparency, this is not my search! I wrote this entire posting based on publicly available information. This client doesn’t know me personally, and they have no idea that I wrote this posting. Re-read that.

Gibson Homewares is hiring a Director of Ecommerce to own and grow the company’s Amazon business, with primary responsibility for Amazon Vendor Central operations, Amazon Advertising, and cross-functional coordination across a multi-brand CPG portfolio that includes Martha Stewart, Babish, Calphalon, Sur La Table, Oster, Crock-Pot, and several other nationally recognized brands.

As I understand it, your mission will be to: 1.) systematize and optimize Gibson’s Vendor Central operations to reduce chargebacks, shortages, and Andon cord incidents; 2.) build and manage a performance-driven Amazon Advertising program across Sponsored Products, Sponsored Brands, Sponsored Display, and DSP; and 3.) serve as the primary bridge between Amazon’s systems and Gibson’s internal Supply Chain, Logistics, Purchasing, and Finance departments. THIS IS NOT a greenfield startup — the Amazon channel already has real revenue, a brand portfolio, and existing infrastructure.

The new hire’s job is to professionalize the operations and unlock the next tier of growth.

Areas of Oversight

Amazon Vendor Central Operations & Compliance

• Own the day-to-day management of Gibson’s Amazon Vendor Central account across 10+ CPG brands, including PO confirmations, shortage resolutions, cancellation management, chargeback disputes, Andon cord remediation, shipment window compliance, and routing issue triage — all while maintaining a cadence that prevents operational errors from compounding into margin-destroying chargebacks.
• Act as the primary translator between Amazon’s Vendor Central systems and Gibson’s internal Supply Chain, Order Management, Purchasing, Logistics, and Finance departments — converting Amazon-specific metrics and compliance requirements into clear, actionable steps that each department can execute without requiring Amazon expertise.
• Build and maintain a chargeback root-cause analysis framework that categorizes operational failures by type (ASN errors, quantity discrepancies, late shipments, labeling non-compliance), identifies upstream process breakdowns, and creates feedback loops to Logistics and Warehouse teams so the same errors don’t repeat quarter after quarter.
• Identify and implement process improvements that systematically reduce chargebacks, shortages, and Andon cord incidents over time — including shipment window compliance monitoring, proactive PO management workflows, and early-warning dashboards that flag at-risk orders before they become deductions.

Amazon Advertising & Performance Marketing

• Manage and optimize Amazon Advertising across Sponsored Products, Sponsored Brands, Sponsored Display, and DSP (when applicable) for the entire Gibson brand portfolio — with direct ownership of budgets, ROAS targets, TACOS benchmarks, and scalable performance growth across all campaigns.
• Implement a SKU-level performance classification system (Hero, High-Volume Unprofitable, Bleeder, Extreme Bleeder, Under-Data) with match-type-specific bid caps, weekly threshold recalculations, and campaign-purpose segmentation (Brand Defense, Competitor Conquesting, Discovery, Cross-Promotion) that ensures every advertising dollar is tied to a clear profitability or growth objective.
• Build and manage Premium A+ Content and Brand Store experiences across all brands, ensuring listing quality, visual consistency, and conversion-optimized messaging that differentiates Gibson’s brands in a category where most competitors rely on generic product photography and bullet-point feature lists.
• Leverage Amazon’s evolving AI-powered advertising tools — including unified Campaign Manager, the Ads Agent natural-language interface, and Amazon Marketing Cloud attribution — to gain competitive advantages in performance visibility, audience layering, and upper-funnel attribution that most housewares competitors have not yet adopted.

🟥 GET UNSTUCK: Book an hour with VP/CMO ecommerce recruiter, Harry Joiner, who prepared this analysis. Includes a 3-month membership to NEXTgig™

Multi-Brand Portfolio & Growth Strategy

• Support Amazon sales growth through new product launches, assortment expansion, promotional execution, pricing support, and inventory alignment — coordinating with Gibson’s product development, licensing, and creative teams to ensure that new items launch with full PDP optimization, advertising support, and supply chain readiness from Day 1.
• Maximize brand store SEO, conversion optimization, and overall listing quality across all brands to optimize product visibility within Amazon’s organic search and recommendation algorithms — treating listing quality as a continuous optimization discipline, not a one-time setup task.
• Work closely with Gibson’s Creative and Marketing teams to ensure PDPs, brand content, and advertising creative support conversion and growth across all brands — establishing creative briefs, review cycles, and performance feedback loops that connect creative decisions to measurable revenue outcomes.
• Support strategic initiatives across other ecommerce platforms including Wayfair, Walmart.com, TikTok Shop, Shopify (gibsonhomewares.com), and Target.com — building playbooks and operational frameworks from the Amazon channel that can be replicated across Gibson’s growing digital presence.

Reporting, Analytics & Contribution Margin Management

• Build and own a unified weekly reporting dashboard that shows TACOS by brand, contribution margin by brand (after referral fees, FBA/FBM costs, co-op, accruals, chargebacks, and advertising spend), PO fill rates, chargeback trends, and advertising ROAS — giving the VP of Ecommerce a single view of the health of the entire Amazon business.
• Manage co-op programs, accruals, and contribution margin drivers with the financial discipline required to maintain profitability in a 1P Vendor Central environment where Amazon controls retail pricing, sets fulfillment requirements, and deducts chargebacks and allowances from vendor payments.
• Develop and maintain SKU-level profitability analysis across the portfolio, identifying which brands and ASINs earn their advertising investment and which ones require pricing renegotiation, assortment changes, or strategic deprioritization to protect overall portfolio margin health.

Qualifications

EDUCATION & CERTIFICATION

Bachelor’s degree preferred in Business, Marketing, Supply Chain, or a related field. Equivalent hands-on experience in Amazon Vendor Central operations at scale will be considered.

FUNCTIONAL COMPETENCIES — SKILLS, KNOWLEDGE & EXPERIENCE

• 3+ years of hands-on experience working directly with Amazon Vendor Central and Amazon Advertising in a high-volume CPG or housewares environment. This is non-negotiable. You must understand the mechanics of PO management, chargeback disputes, co-op programs, accruals, and contribution margin analysis from direct operational experience — not from reading about them.
• Proven experience managing Amazon Advertising campaigns (Sponsored Products, Sponsored Brands, Sponsored Display, and ideally DSP) with direct budget ownership and accountability for ROAS, TACOS, and profitability metrics.
• Demonstrated ability to handle Andon cords, chargebacks, shortages, co-op negotiations, accruals, and contribution margin drivers in a 1P Vendor Central environment — including root-cause analysis and cross-functional remediation.
• Working proficiency with Amazon Vendor Central, Amazon Ads Console, and analytics tools such as Intentwise, Stackline, Helium 10, or similar platforms. Experience with Amazon Marketing Cloud (AMC) is a strong differentiator.
• CPG experience strongly preferred — ideally with a multi-brand portfolio where you managed advertising, listing quality, and operational compliance across multiple brands simultaneously.
• Experience with AI-powered advertising tools and willingness to adopt Amazon’s evolving AI capabilities (unified Campaign Manager, Ads Agent, Rufus optimization) as they become available — this role requires someone who uses new tools to drive revenue, not someone who waits for someone else to figure them out.
• Nice-to-have: experience with Wayfair, Walmart.com, TikTok Shop, or Shopify in addition to Amazon. The role will expand beyond Amazon over time.

LEADERSHIP & MANAGEMENT / BEHAVIORAL COMPETENCIES

• Entrepreneurial, growth-driven mindset with the ability to operate effectively in a family-owned company where speed and relationships matter as much as data and process.
• Exceptional cross-functional communication skills — the ability to translate Amazon’s operational language into clear action steps for Supply Chain, Finance, Logistics, and Warehouse teams that don’t speak Amazon.
• Comfort with a “lead through influence” model: this role coordinates across multiple internal departments and external partners without formal authority over those teams. You must be able to drive compliance and change through clarity, credibility, and persistence rather than org-chart authority.
• Strong analytical skills with the ability to use data to scale the digital business — comfortable building reporting frameworks, diagnosing underperformance at the SKU level, and presenting recommendations to leadership with supporting evidence.

PERSONAL CHARACTERISTICS

• High integrity. This is a family-owned company built on 40+ years of trust-based relationships with the largest retailers in America. Your word matters.
• Self-directed and operationally disciplined. Amazon Vendor Central doesn’t wait for your weekly sync. You need to be checking POs, chargebacks, and campaign performance with the cadence of someone who owns the P&L — because you effectively do.
• Detail-oriented without losing sight of the bigger picture. You can audit an ASN labeling error at 9am and present a brand-level growth strategy at 2pm.
• Resilient in the face of operational complexity. You will manage 10+ brands, hundreds of ASINs, five internal departments, and Amazon’s ever-changing requirements — simultaneously. Comfort with ambiguity and competing priorities is essential.
• Strong communicator — both written and verbal. You’ll be writing internal briefs, presenting to leadership, negotiating with Amazon’s Vendor Management team, and coordinating with creative and product teams across time zones.
• Intellectually curious about the housewares category. You don’t need to be a ceramic glaze expert, but you should find it interesting that Gibson owns stakes in the factories that produce their products — because that supply chain moat is what makes the business model work.

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1./ DISCLAIMER: This blog is for informational purposes only. ALL APPLICANTS ARE APPLYING DIRECTLY TO THESE COMPANIES. THESE ARE NOT MY SEARCHES. Anyone can send me an ecommerce job posting for publication and I will consider adding it with research + insights, similar to the other posts on this site. There’s NO CHARGE to submit a job, and this is a highly-targeted subscriber list — plus I have 32K Linkedin followers and moderate TWO of the top five Linkedin groups for ecommerce.

2./ ABOUT: My objective with this blog is to give my readers better insight on publicly posted ecommerce jobs so they can be more thoughtful about where / how they apply. All information contained herein was available online. If you know someone who has already applied for this job, send them this write up.

3./ EDITS: If you are currently employed by the company in this posting and you’d like me to make an addition or correction to this write up, that’s NO PROBLEM. Simply text your request to (404) 281-2025, and I’ll call you at my soonest convenience. If you’d like to engage me as a recruiter (20% contingency / 90-day replacement), use THIS LINK to schedule a call.

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