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One of the coolest ecommerce jobs around!

ALLAN’S COMMENTS: We are working with Privé Revaux in their search for a world-class Director of Ecommerce. The company is based in Miami, yet this role is remote / WFH, with occasional trips to Miami as required — on the company’s dime. Darn the luck …

It’s worth noting that in 2021, we placed a President with this client, and you’ll be reporting directly to him. He’s a truly awesome executive with a very strong DTC background, and he’s serious about building a team that collaborates, communicates, and works TOGETHER to solve problems. Meaning, no giant egos, and nobody who pretends to know all the answers.

“We will work together to drive this business.”

To be sure, this is going to be a BIG job. We need someone who can drive the firm’s D2C business to the next level while also being extremely hands on and in the weeds. Strategy + tactics: You’ll need a playbook for both.

As you lead Privé Revaux’s D2C ecom business, you will have ownership of the P&L. Meaning, Job One will be MAKING MONEY online in a resource-friendly, brand-accretive way. You’ll building / leading a small team and managing the brand’s ecom agency relationships while serving as a bridge between Ecommerce, Creative, and Marketing.

We’re looking for a scrappy, in-the-weeds leader who likes to BUILD things.

Ideally, we need a proven candidate who’s not afraid of a lean environment, yet over time can scale a profitable omnichannel digital function as the company grows. To win in this role, you’ll need to be a hardworking realist who’s unafraid to take charge of the business in a way that’s hard on the issues and soft on the people.

Experience with Shopify is a HUGE plus.

Privé Revaux’s parent company (not to mention its wholesale business) has been extremely successful. You will have everything you need to build out the firm’s end-to-end DTC funnel. At first, you’ll find to job to be somewhat tactical in nature — although you won’t be in the weeds for long. As the business grows, so will your strategic impact.

You won’t believe how much we know about this search …

I spent a ton of time on the phone with the client teasing out exactly what you’ll need to KNOW and DO to hit the ground running in this role. Some of the things I can share with highly qualified candidates include …

1. The “real” background requirements for this position, along with the top five things all resumes MUST have to be considered for the role.
2. The top five problems that exist due to this position being open. These are the little brush fires you will be expected to put out during your first month on the job. Every ecommerce job has these — and this one’s no different.
3. What your average day/week will look like in this role. There’s what you read in the standard ecommerce job posting … then there’s reality. We’ve got the reality.
4. The leading and lagging KPIs that will determine your success in this role. In a nutshell: How you’ll keep score.
5. The major projects you’ll need to complete by Day 100 to be considered a home-run in this position. We’ve got the lowdown on how you can plug-and-play and drive REAL value in this ecommerce job.

I have a massive amount of proprietary intel to share with qualified candidates. My industry research for this assignment exceeds 100 pages! Be sure to TEXT me, Allan Seibert, at (706) 318-1196 for this info. Or simply use the email link when you apply for the role below.

View Allan Seibert’s profile

Responsibilities:

Site operations: Lead and serve as hub of communication for all cross-functional partners related to ecommerce. Identify and lead initiatives to productively drive traffic and revenue. Track all ecommerce operational metrics and communicate results and opportunities to senior management and internal partners. Develop business cases and functional requirements for all key projects.

Online content management: Bring the brand strategy to life in the online environment across desktop and mobile platforms. Oversee the activation of product content to the website. Optimize site conversion in partnership with Creative and Merchandising partners. Create a consumer-friendly merchandising strategy on the site consistent with and delivering marketing and promotional strategies. Set and implement quality standards on user experience. Communicate site merchandising strategies to all cross-functional partners.

Drive productive traffic: Drive improvements in SEM, SEO, display advertising, affiliate programs, site search, product recommendations and personalization. Work with leadership to set and achieve customer investment strategies. Identify process improvements and new tools that will increase efficiency and productivity. Utilize web analytics and sales data to drive revenue and profit.

Manage all aspects of web analytics related to eCommerce and communicate relevant information to team members, executive leadership and cross-functional partners.

Qualifications:

• Knowledge of ecommerce and digital marketing best practices.
• Demonstrated strong business judgment and decision-making skills; ability to identify, prioritize, and articulate highest impact initiatives.
• Experience with Shopify or comparable web platform. Ability to build and drive teams to deliver solutions on production / project issues, as well as internal customers and external vendors.
• Proven ability to interact & collaborate across all areas with the organization.
• Performance marketing oriented – develop a deep knowledge of the customer, understand their wants and needs, then innovate and build and measure successes and identify opportunities.
• Ability to thrive in a fast-paced, results-oriented environment with an entrepreneurial mindset
• Positive attitude and willingness to learn.
• Work effectively in a team environment as well as independently
• Experience in eyewear product quality preferred. We will train the right candidate.
• Bachelors degree required.