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One of the coolest ecommerce jobs around!

ALLAN’S COMMENTS: We are working with an established Holding Company of online retail stores in their search for a fully remote / WFH world-class Director of Ecommerce Marketing, preferably based in east of the Mississippi.

About the Company

Our client operates a collection of five (5) lines of business with associated websites, inside sales teams, and a marketplace presence across multiple disparate verticals in both DTC and B2B. Acquisitions are being actively pursued, with the expectation that the firm will end 2024 near nine (9) figures in revenue.

It’s a well-established business run by sharp people.

The firm was founded more than 20 years ago by a British expat who saw a need to digitally market American flags in the aftermath of 9/11. In what is a very American story, he built the business from the ground up. Today, the firm operates the largest online retailer of American flags in the country.

Over the years, the founder acquired other business units when the opportunity arose, but like many online retailers — it hit a gully transitioning out of Covid. The company was put up for sale in late 2022, and its assets were acquired last year.

Now FULLY FUNDED, Management is in the process of streamlining the business, and all systems a GO. To fuel the firm’s growth, Management has attracted (and continues to attract) top-tier ecommerce talent. That’s where YOU come in …

About the Role

This role is a build out. Not a turnaround. Not a dumpster fire. A build out. Management is smart and well funded, and they have proven playbook for growing businesses in this position. Both direct and paid traffic are DOWN, but nobody’s panicking.

In fact, Management understands that revenue may actually come DOWN a bit as the profitability ratios fall back in line. That’s okay. They get it.

As the firm’s new Director of Ecommerce Marketing, you will play a pivotal role in steering the entire marketing function. Frankly, marketing is a department that, until now, has not been formally established within the organization.

It needs to be re-imagined, professionalized, and GROWN.

Tasked with driving qualified traffic to the firm’s sales channels, you will lead a small team and manage relationships with third parties, embodying a blend of autonomy and collaboration. The role is designed for a self-starter who thrives in a hands-on, dynamic environment.

The job is fully remote with quarterly visits to the firm’s East Coast headquarters, so we will be favoring candidates in the Eastern or Central time zones. Not only is this position about maintaining the status quo, but also it’s about being a trailblazing revenue driver — setting the foundation for the firm’s best days, which are ahead of it.

In your first 12 months on the job, you will be faced with a number of critical projects aimed at enhancing the firm’s marketing efficacy. These initiatives might include optimizing PPC spend, refining analytics and attribution to inform strategic decisions, and evolving the five sites’ email and SMS programs to focus more on retention than promotion.

Additionally, the role will involve directing the sites’ organic and paid social strategies, all while managing a considerable $6 million annual paid media budget across various sites.

Paid media will be a major part of this job, and you must be a paid media expert, both tactically and strategically. If you don’t have hands on experience significantly improving a paid media program, you will NOT get this job.

Sorry. It is what it is.

TO BE SURE: This is a role for a builder and a doer who is ready to shape and define the firm’s marketing blueprint, from guiding principles and processes to budgeting and team building.

Looking ahead, the A-player who steps into this role will be positioned to ascend to the CMO position, marking a significant career trajectory within a company that is on a path of transformation and growth.

(The firm’s President personally approved this last line.)

You will be responsible for the firms DTC and B2B web channels. However, you will have peers who own wholesale, marketplace, and bottom of funnel.

The firm has excellent teams in place for both its marketplace and wholesale channels, and the company does have one other ecommerce leader who is responsible for the site.

Not only will you be responsible for the firm’s DTC and B2B web channels, but also you will play a strategic role in overseeing the firm’s B2B wholesale and marketplace divisions, ensuring a cohesive and integrated marketing approach.

This opportunity is for someone eager to build, innovate, and lead within a lean organization, driving synergies across brands and making a substantial impact on our future direction.

You won’t believe how much we know about this search …

I spent a ton of time on the phone with the client teasing out exactly what you’ll need to KNOW and DO to hit the ground running in this role. Some of the things I can share with highly qualified candidates include …

1. The “real” background requirements for this position, along with the top five things all resumes MUST have to be considered for the role.
2. The top five problems that exist due to this position being open. These are the little brush fires you will be expected to put out during your first month on the job. Every ecommerce job has these — and this one’s no different.
3. What your average day/week will look like in this role. There’s what you read in the standard ecommerce job posting … then there’s reality. We’ve got the reality.
4. The leading and lagging KPIs that will determine your success in this role. In a nutshell: How you’ll keep score.
5. The major projects you’ll need to complete by Day 100 to be considered a home-run in this position. We’ve got the lowdown on how you can plug-and-play and drive REAL value in this ecommerce job.

I have a massive amount of proprietary intel to share with qualified candidates. My industry research for this assignment exceeds 100 pages! Be sure to TEXT me, Allan Seibert, at (706) 318-1196 for this info. Or simply use the email link when you apply for the role below.

Requirements:

• Experience in Digital Advertising Management: Minimum 5 years of experience managing PPC campaigns, with agency experience being a plus. Proven track record in overseeing PPC and Paid Shopping campaigns, SEO strategies, email marketing, social media advertising, and targeted television campaigns.
• Ecommerce Expertise: 3-5 years of experience in ecommerce, including direct-to-consumer (DTC) and business-to-business (B2B) environments. Demonstrated ability to manage advertising for multiple websites simultaneously.
• Proficiency in Office Technology: Excellent knowledge of office technology, including advanced skills in Excel and Google Sheets. Ability to effectively analyze and interpret data to drive marketing decisions.
• Managerial Experience: Minimum 3-5 years of managerial experience, with a proven ability to lead and develop teams effectively.

Responsibilities:

• Manage Digital Advertising Agencies: Oversee relationships with digital advertising agencies, ensuring the effective execution of PPC, SEO, email, social media, and targeted television campaigns. Provide guidance and direction to agency partners to achieve business objectives.
• Oversee Promotional Activities: Manage promotional activities primarily executed via email, with a transition towards active engagement in organic social media and future expansion into paid social media advertising.
• Drive Brand Creation and Adherence: Lead efforts in defining and maintaining brand standards across webstore brands and private label brands. Ensure consistency in brand messaging and identity across all marketing channels.
• Contribute to Team and Leadership Meetings: Actively participate in team and leadership meetings, providing insights and updates on digital advertising performance and strategies.
• Conduct Quarterly Business Reviews (QBR): Schedule and conduct QBR meetings with key agency partners to review performance, identify opportunities for improvement, and align on future strategies.
• Publish KPIs and Business Performance Reports: Regularly publish weekly and monthly KPIs reflecting the performance of each marketplace’s digital advertising efforts. Utilize data insights to drive decision-making and optimize marketing strategies.
• Collaborate on New Program Development: Collaborate with cross-functional teams to develop and implement new marketing programs and initiatives. Provide input based on industry trends and competitive intelligence.
• Research Competitive Intelligence: Stay informed about competitive intelligence to inform market positioning strategies. Monitor competitor activities and identify opportunities for differentiation and growth.

Key Competencies:

• Understanding of Paid Marketing Platforms: Demonstrated expertise in paid marketing platforms, including but not limited to Google Ads, Facebook Ads, and Amazon Advertising.
• Adaptability in Dynamic Environment: Comfortable working in a dynamic and fast-paced environment, with the ability to adapt quickly to changing priorities and market conditions.
• Quick Ramp-up: Ability to hit the ground running and drive results from day one, leveraging past experience and expertise in digital advertising management.

Applications for this ecommerce job are being coordinated by Allan Seibert. To apply, CLICK HERE. Candidates, please be sure to email Allan for additional information that will differentiate you in your candidacy. Due to the intensely competitive nature of this search, thorough preparation for these interviews with this proprietary material is strongly recommended.