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One of the coolest ecommerce jobs around!
HARRY’S COMMENTS: We are working with a profitable, growing Health / Wellness eTailer in their search for a world-class Marketplace Channel Manager. This role is fully remote / WFH.
Before we go any further, it’s worth noting that, each year, my partner, Allan Seibert, and I receive 150+ inbound calls from companies wanting us to handle their ecommerce searches. Normally, we’ll take half of those projects, and we have a proven process for taking only the best ones based on the client’s competitive situation.
If you are a highly qualified client or candidate, I’m happy to share how our process works.
It’s not rocket science. It’s based on whether or not the client has a commonsense-based approach to running their business, which first and foremost takes HUMILITY: The ability to see the world as it is, and not as one would like it to be.
This client’s story is amazing: Their first highly successful business was built on the back of a marquee domain (which today Estibot says the domain alone is worth $571K). When the entire category was disrupted by Big Tech several years ago, my client’s management team began scouting for ways to apply their core competencies in new, growing, under-penetrated, high margin industries.
They seriously considered a number of competitive sandboxes and settled on health and wellness. Then they got to WORK and made great things happen. Seriously: You have no idea how often new clients call me and Allan looking for a proven A-player to save their dying business. As if a better jockey is going to get an injured horse into the Winner’s Circle.
What today’s client did was rare: They looked at their old model’s strengths, weaknesses, opportunities, and threats and recognizing that hope is not a strategy, made a sober, measured, clear-eyed decision to divest — then reinvested in new, unrelated businesses where they could better apply their assets, developing a core competency in M&A along the way. #respect
About the Company
The client operates several subscription-based natural health and wellness ecom brands that improve people’s lives with the highest quality, expert-curated health and wellness products, including many lines that are professional grade. Appropriately, its CS team includes licensed healthcare practitioners who are focused on natural health and wellness. They’re always accessible, responsive, and engaged.
About the Market
I’ll start here: This is a market with a TON of promise. My wife is a health nut and she uses many of this client’s brands. And now she’s got me on several of these products. There’s always stuff coming to our house, and our monthly bill exceeds $200.
But guess what? We don’t care, because both of us feel BETTER when we use specific supplements — and there’s a quality of life issue at stake for us. An ounce of prevention, etc.
Obviously, we are not alone in this. Worldwide supplement retail sales are $140 billion and will expand at a CAGR of 8.6% from 2022 to 2028. In the USA, there are roughly 10,000 retail establishments (single-location companies and units of multi-location companies) with combined annual revenue of about $6.5 billion. Dietary supplement usage in the US is at an all-time high, with more than 75% of adults taking supplements, according to The Council for Responsible Nutrition.
Here’s where it gets crazy:
The global market size of all dietary supplements (retail + wholesale + ingredients, etc) is expected to reach $272 billion by 2028, according to Business Wire. Growth is strongest in markets that have expanding middle-class and elderly populations and is fueled further by demographics, acceptance of natural medicines, and the desire to maintain long-term health.
According to McKinsey and Company, the total market opportunity for wellness, which encompasses SIX dimensions, is $1.5 trillion (with a “T”). It’s not hard to see how supplements might be worked into these situations …
About the Role
If you are a proven, strategically-minded Amazon channel manager, this role is for you. During the pandemic, the company saw a massive uptick in business as people looked to supplements to prevent Covid. But according to the firm’s CEO …
“While sales went up, nobody was finding us on Amazon because we weren’t on marketplaces yet. We entered marketplaces last year by acquiring a great doctor-formulated brand and now need this hire to lead its continued growth.”
“It’ll be up to this new hire to generate reviews, launch new products, and grow the business in a white hat fashion. We’ve interviewed some candidates who talked a good game, but they couldn’t step us through exactly how they actually drove success.”
“We need someone who can create demand. We’re not doing brand marketing, we’re doing performance marketing. We’re looking for a proven A-player with a playbook for brand-driven growth on Amazon and other third-party markets.”
Got that? Here’s exactly how you’ll be adding value in this role:
- Seller Account Management and Maintenance: Report on and manage the day-to-day tasks of the seller account to keep it in good health and good standing.
- Amazon Growth Marketing: Grow revenues and improve costs in line with company budgets for existing Amazon Seller Central accounts.
- Marketplace Expansion: Expand into new domestic and international 3rd party marketplaces.
- Convert Amazon Customers to Direct Customers: Work within marketplace policies to convert marketplace customers to become direct ecommerce customers.
- Reporting: Develop and analyze reporting to support the continuous improvement and growth of all 3rd party marketplaces.
- Special Projects: Participate in and/or lead the completion of special annual or quarterly priorities.
You won’t believe how much we know about this search …
I spent a ton of time on the phone with the client teasing out exactly what you’ll need to KNOW and DO to hit the ground running in this role. Some of the things I can share with highly qualified candidates include …
- The “real” background requirements for this position, along with the top five things all resumes MUST have to be considered for the role.
- The top five problems that exist due to this position being open. These are the little brush fires you will be expected to put out during your first month on the job. Every ecommerce job has these — and this one’s no different.
- What your average day/week will look like in this role. There’s what you read in the standard ecommerce job posting … then there’s reality. We’ve got the reality.
- The leading and lagging KPIs that will determine your success in this role. In a nutshell: How you’ll keep score.
- The major projects you’ll need to complete by Day 100 to be considered a home-run in this position. We’ve got the lowdown on how you can plug-and-play and drive REAL value in this ecommerce job.
I have a massive amount of proprietary intel to share with qualified candidates. My industry research for this assignment exceeds 100 pages! Be sure to TEXT me, Harry Joiner, at (404) 281-2025 for this info. Or simply use the email link when you apply for the role below.
- Day-to-day Amazon Seller Central account management and maintenance.
- Analyze Amazon data (ASIN-level sales and performance reporting), report on events, provide your analysis and propose actions for continuous improvement and growth.
- Develop growth plans to increase sales and reduce costs for the firm’s Amazon brands.
- Implement strategies and tactics to convert Amazon customers to become direct customers through the company’s ecommerce stores.
- Lead, manage, and provide accountability to external agency vendors.
- Launch new products that have been developed for the firm’s brands and share insights about potential product improvement opportunities.
- Coordinate cross-functionally with purchasing and supply chain teams to manage inventory levels, the finance team to provide accurate financial reporting, with legal in the event of legal action or issues related to products, with customer care to help them provide excellent customer service to Amazon customers.
- 3+ years of experience managing and growing an Amazon merchant store generating $1+ million in annual revenue (prefer vitamin and supplement experience).
- Familiarity with Amazon PPC, DSP, and Amazon SEO and ability to manage external partners to meet performance benchmarks.
- Deep expertise with Amazon listing optimization.
- Ability to analyze data and synthesize it into sound, actionable insights.
- Ability to work and communicate effectively in a professional environment.
Applications for this ecommerce job are being coordinated by Harry Joiner. To apply, CLICK HERE. Candidates, please be sure to email Harry for additional information that will differentiate you in your candidacy. Due to the intensely competitive nature of this search, thorough preparation for these interviews with this proprietary material is strongly recommended.