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One of the coolest ecommerce jobs around!

ALLAN’S COMMENTS: In their search for a world-class Sr. Director of Digital & Ecommerce, we are working with a major footwear retailer based in the southeast USA. We’ve worked with these folks many times before, and they’re amazing.

NOTE: This is an onsite role and the location can be shared with qualified and interested candidates. Relocation is expected with assistance.

About the Role

In this role, you’ll drive digital strategy, sales, customer experience and operational efficiencies for a major footwear retailer’s digital channels. You’ll be responsible for managing best-in-class analytics, personalization and optimization, product discovery and customer experiences.

Moreover, you’ll work very closely with the Chief Digital Officer (who’s a friend) to shape the firm’s digital commerce strategy and manage ecom operations to deliver profitable growth.

It’s a big job!

The role carries full P&L ownership, which is why the perfect candidate will blend analytics, creative vision, and operational rigor while leading a high-performing team across marketing, merchandising, and technology to accelerate growth and ensure alignment with broader corporate priorities.

Omnichannel ecom is a dynamic dog-eat-dog business, and it’s time for the client to update its digital playbook. Currently, the company’s ecom business underperforms, and it’s looking to scale to 15% of total revenue. To do that, you’ll need to tackle a few heady legacy issues, some operational complexity, and platform technical debt — all while serving as the central orchestrator for digital transformation in an organization with deep retail roots.

Additionally, the client operates a separate children’s brand built on Shopify, which is generating solid margins with minimal oversight. And the digital marketing team, newly brought in by current leadership, is showing tons of promise.

Plus, there’s openness to revamping the martech stack and a shared acknowledgment at the C-level that digital can be a core engine of growth. You’ll help determine if the client should remain on its current platform or migrate to a more scalable and agile alternative like Shopify.

Leadership isn’t shying away from the challenges.

You’ll have very clear P&L ownership, visibility to the CEO, and the authority to co-design and build the future state digital org from scratch. You’ll play a pivotal role in evaluating and potentially replacing underperforming team members, reshaping agency and platform partnerships, and leading a company-wide shift in digital competence and accountability.

To win in this role, you’ll need a deep understanding of ecommerce architecture, customer experience optimization, and bottom-funnel media. This is a role for a tech-savvy strategist who understands that “full-funnel” starts with product discovery, ends with conversion, and lives or dies by clean data flows, disciplined testing, and cross-functional alignment.

Candidates who began their careers in product management, digital operations, or ecommerce analytics and later stepped into broader commercial ownership are ideal.

Equally important are deep chops in executive communication and change management.

Again, this is a cross-functional environment with legacy processes, under-documented systems, and a history of vendor overreach. You must be able to influence up, down, and laterally — earning trust, building bridges, and pushing forward even when full clarity doesn’t exist.

You’ll be tasked with managing ambiguity, creating focus, and making decisions based on imperfect information. Think of this as a post-replatform triage and reinvention role: It’s less about sexy branding, and more about surgical fixes and re-architecting operational truth.

Base compensation is VERY competitive for the right candidate, and the bonus will be awarded annually based on performance and contribution (not just top-line results). The company is privately held, debt-free, and known for strong benefits, including reliable merit increases and discretionary bonuses.

While the team is still ironing out return-to-office and relocation expectations, this is ultimately an onsite role, with potential relocation support negotiable based on seniority and fit.

BOTTOM LINE: If you’re a proven digital operator who thrives in ambiguity, relishes the challenge of untangling complex environments, and wants to work directly with a high-trust leadership team ready to back bold ideas, this is your moment. You’ll inherit the keys to a complex but fixable business—and be measured not by how well you maintain it, but by how far you can scale it.

You won’t believe how much we know about this search …

I spent a ton of time on the phone with the client teasing out exactly what you’ll need to KNOW and DO to hit the ground running in this role. Some of the things I can share with highly qualified candidates include …

1. The “real” background requirements for this position, along with the top five things all resumes MUST have to be considered for the role.
2. The top five problems that exist due to this position being open. These are the little brush fires you will be expected to put out during your first month on the job. Every ecommerce job has these — and this one’s no different.
3. What your average day/week will look like in this role. There’s what you read in the standard ecommerce job posting … then there’s reality. We’ve got the reality.
4. The leading and lagging KPIs that will determine your success in this role. In a nutshell: How you’ll keep score.
5. The major projects you’ll need to complete by Day 100 to be considered a home-run in this position. We’ve got the lowdown on how you can plug-and-play and drive REAL value in this ecommerce job.

I have a massive amount of proprietary intel to share with qualified candidates. My industry research for this assignment exceeds 100 pages! Be sure to TEXT me, Allan Seibert, at (706) 318-1196 for this info. Or simply use the email link when you apply for the role below.

What you’ll get to do:

Strategic Leadership:

• Define and execute ecommerce strategy including revenue targets, customer journey enhancements, channel development, and infrastructure investment.
• Identify growth opportunities and build scalable, profitable ecommerce initiatives.
• Align omni-channel DTC strategy with enterprise goals, ensuring seamless customer experiences across all touchpoints.
• Collaborate with Finance to oversee ecommerce forecasts and interpret sales variances from marketing activity.

Ecommerce Operations:

• Lead the full ecommerce experience including UX, conversion rate optimization, and site performance.
• Oversee digital ecosystem operations—product launches, merchandising, promotional campaigns, and content updates.
• Partner with Digital Technology to drive innovation and elevate the digital brand presence.
• Develop customer acquisition strategies that expand reach and reinforce strategic brand positioning.
• Lead performance marketing efforts: paid search, SEO, content marketing, and digital partnerships.
• Track competitive dynamics and industry trends to evolve digital capabilities and maintain market leadership.

Data-Driven Decision Making:

• Leverage analytics and customer insights to personalize digital experiences and increase engagement and retention.
• Establish KPIs and drive continuous improvement through testing, optimization, and funnel performance analysis.
• Promote a data-first culture for personalization, merchandising, and lifecycle marketing.
• Provide competitive benchmarks and strategic insights to senior stakeholders.

Qualifications:

• Bachelor’s degree in IT, computer science, or related discipline; 10+ years of experience in ecommerce merchandising, operations, and performance marketing.
• Minimum 10 years in ecommerce, with 5+ years at the senior leadership level—preferably in footwear, apparel, or consumer goods.
• Demonstrated success scaling ecommerce operations for brands exceeding $100M in online revenue.
• Strategic leader with experience influencing P&L outcomes and managing complex digital roadmaps.
• Fluency in ecommerce KPIs and DTC operating models in retail or apparel contexts.
• Expert in analytics, testing frameworks, CRO, and data-driven decision-making.
• Proficiency in platforms such as Shopify Plus, Klaviyo, SAP Hybris, and analytics tools like Google Analytics, Adobe, Microstrategy, DataBricks, or Power BI.
• Proven ability to lead cross-functional teams and drive high-performance execution.
• Comfort with digital transformation initiatives and applying emerging technologies to enhance site performance.
• Entrepreneurial mindset with a growth orientation and strong grasp of digital business models.
• Strong communicator with executive presence and the ability to align cross-functional stakeholders.
• Thrives in high-velocity environments; adaptable, decisive, and proactive problem solver.

Applications for this ecommerce job are being coordinated by Allan Seibert. To apply, CLICK HERE. Candidates, please be sure to email Allan for additional information that will differentiate you in your candidacy. Due to the intensely competitive nature of this search, thorough preparation for these interviews with this proprietary material is strongly recommended.