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One of the coolest ecommerce jobs around!

HARRY’S COMMENTS: In its search for a world-class Director of Growth, we are working with a technology-driven ecommerce company specializing in print-on-demand (POD) production and fulfillment. My kickoff call with this client’s hiring committee lasted 112 minutes, and I am BUSTING with confidential information about this fully remote opportunity.

About the Company

You’ve seen products like this before, but you’ve likely never thought about where they come from, or how big the market is: Custom-printed Blankets & Throws (that say things like “Go BLUE!”); Towels (“Visit Panama City”); Baby Accessories (bibs, swaddles, etc); Pillows; and Doormats (“Home Sweet Home”).

My client 1./ prints high-quality, fullcolor designs onto fabric, 2./ cuts the printed material into precise shapes and patterns and 3./ sews the material to create a finished product. Not easy to do. They run a big business with a huge, state of the art facility, and employ a highly professional team.

The company markets across multiple channels, including two DTC ecom sites and several 3P marketplaces (Amazon, Etsy), and it has B2B fulfillment partnerships with many well-known brands. The firm combines cutting-edge digital print technology, manufacturing expertise, and ecommerce infrastructure to offer rapid production and customization services.

The firm is financially stable and unconstrained by private equity, allowing it to focus on long-term, strategic growth. Its goal is to significantly scale its revenue over the next few years by expanding its marketplace presence, launching new brands, and optimizing its digital marketing strategy.

About the Market

The client operates primarily in two markets: Print-on-Demand (PoD) and Cut-and-Sew Apparel Manufacturing. Both markets have their own strengths, weaknesses, opportunities, and threats.

Broadly speaking, Print-on-Demand (PoD) is on fire, growing at a 25% CAGR and projected to hit $39 billion by 2031. Growth is being fueled by ecommerce entrepreneurs, the creator economy, and the shift toward ultra-customized products. Companies like Printful and Printify (which merged in 2024) are dominant, but they cater to broad, generic audiences. That leaves a wide-open lane for niche players who can compete on speed, product differentiation, and quality.

Meanwhile, the cut-and-sew apparel manufacturing market is a $2.4 billion industry that’s shrinking internationally, while there’s strong demand for premium, high-quality, made-in-the-USA customization (ahem!). That’s where my client fits in, with its modern manufacturing facilities, faster turnarounds, tighter quality control, and real competitive leverage.

This role isn’t about keeping the lights on. It’s about stepping on the gas. The company has operational firepower, a production moat, and a clear shot at growth — but it needs an ecom leader who knows how to bring it on home.

About the Role

My client seeks a proven Director of Growth to lead and execute its ecommerce and marketplace expansion strategy. This is an entrepreneurial, hands-on leadership role that will drive revenue growth across DTC, Amazon, and other ecommerce channels. The right candidate will have the opportunity to shape its go-to-market strategy, optimize customer acquisition, and build a scalable growth engine.

This is a high-impact role with direct responsibility for growing revenue to 8-figures/up by 2027. In this position, YOU will be will be the architect of the firm’s growth strategy, directly influencing revenue outcomes. You’ll be a key marketing leader in a fast-growing, high-potential company with financial backing and operational strength.

This is not a turn-around.

You’ll be working closely with 1./ experienced operators, 2./ a family-office-backed leadership team, and 3./ cutting-edge production capabilities. This is a transformational role for someone who wants to lead a company through its next major growth phase.

If you are an entrepreneurial digital marketer and ecommerce expert who loves scaling businesses, launching brands, and optimizing revenue channels, we want to hear from you.

You won’t believe how much we know about this search …

I spent a ton of time on the phone with the client teasing out exactly what you’ll need to KNOW and DO to hit the ground running in this role. Some of the things I can share with highly qualified candidates include …

1. The “real” background requirements for this position, along with the top five things all resumes MUST have to be considered for the role.
2. The top five problems that exist due to this position being open. These are the little brush fires you will be expected to put out during your first month on the job. Every ecommerce job has these — and this one’s no different.
3. What your average day/week will look like in this role. There’s what you read in the standard ecommerce job posting … then there’s reality. We’ve got the reality.
4. The leading and lagging KPIs that will determine your success in this role. In a nutshell: How you’ll keep score.
5. The major projects you’ll need to complete by Day 100 to be considered a home-run in this position. We’ve got the lowdown on how you can plug-and-play and drive REAL value in this ecommerce job.

I have a massive amount of proprietary intel to share with qualified candidates. My industry research for this assignment exceeds 100 pages! Be sure to TEXT me, Harry Joiner, at (404) 281-2025 for this info. Or simply use the email link when you apply for the role below.

Requirements:

• 8+ years in e-commerce growth, digital marketing, or marketplace optimization.
• Proven track record of scaling a DTC and Amazon business from ~$7M to $15M+ in revenue​R
• Hands-on expertise in performance marketing (Google Ads, Facebook Ads, Amazon Ads).
• Deep understanding of SEO, conversion rate optimization (CRO), and ecommerce analytics.
• Experience launching and growing a DTC brand, including website optimization, content marketing, and paid media.
• Strong grasp of Amazon Seller Central, FBA/FBM, and marketplace SEO.

Key Traits:

• Entrepreneurial mindset: Must be comfortable in a fast-moving, high-growth environment.
• Data-driven approach: Must think in terms of CAC, LTV, and ROAS to guide strategic decisions.
• Strong leadership and communication skills: Ability to manage internal teams and external agencies.

Responsibilities

Develop / Build Amazon Growth Strategy

• Optimize Amazon product listings, PPC campaigns, and SEO.
• Develop an FBA vs. FBM fulfillment strategy for scaling operations.
• Implement A+ Content, Brand Registry, and Amazon DSP advertising.
• Identify new product opportunities based on data-driven insights.

DTC Growth & Site Launch

• Lead the launch of new dot-com ecom store, focusing on customer acquisition and brand building.
• Oversee Magento-to-Shopify migration and ensure an optimized tech stack.
• Improve conversion rate optimization (CRO) across websites.
• Build email marketing and retention programs to maximize customer LTV.
• Drive content marketing and organic growth strategies.

Lead Strategic Brand Expansion

• Develop a cohesive brand strategy across all owned brands.
• Establish key performance marketing metrics and scaling frameworks.
• Work cross-functionally with operations and product teams to align marketing with production capabilities.

Marketing & Customer Acquisition

• Oversee paid acquisition campaigns across Google, Facebook, Amazon, and emerging channels.
• Manage SEO, affiliate, and influencer marketing initiatives.
• Optimize the DTC funnel, from landing page experience to post-purchase engagement.

Applications for this ecommerce job are being coordinated by Harry Joiner. To apply, CLICK HERE. Candidates, please be sure to email Harry for additional information that will differentiate you in your candidacy. Due to the intensely competitive nature of this search, thorough preparation for these interviews with this proprietary material is strongly recommended.