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We are working with totes»ISOTONER in their search for a Director of Ecommerce based in scenic Cincinnati.

totes»ISOTONER is the world’s largest marketer of umbrellas, gloves, rainwear, rubber overshoes, and other weather-related accessories. Recently the firm added the ESNY brand to its family. ESNY brings beautifully detailed sandals and flip-flops to the firm’s product selection. If you’re looking for rain umbrellas, outdoor umbrellas, sun umbrellas even kids umbrellas, the totes brand has them all. From golf umbrellas to automatic open and close folding umbrellas, totes umbrellas will fit every rain umbrella or sun umbrella need. totes offers screen printed logo umbrellas and promotional umbrellas with customized company logos.

The ISOTONER brand of products offers a full line of winter gloves, leather gloves, stretch leather gloves and stretch classic gloves as well as women’s slippers, men’s slippers and kids’ slippers. ISOTONER slippers include ladies slippers, ballerina slippers, satin slippers, bridal slippers, wedding slippers, moccasin slippers and clog slippers.

About the Role

The Director of Ecommerce oversees and directs the firm’s ecommerce business activities including strategic and tactical leadership of totes»ISOTONER’s online business-to-consumer platform as well as coordination and support of ecommerce sales through wholesale customers (brick-and-mortar and e-tailers).

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Position Responsibilities:

  • Develop, recommend, and execute long and short-term marketing objectives and strategies to maximize ecommerce sales and profit.
  • Work with internal and external resources to develop and maintain an ecommerce platform(s) to maximize revenue and consumer satisfaction while ensuring efficient integration with the rest of the company’s enterprise system.
  • Oversee ecommerce product assortment and web site content to support category-marketing plans including enhancement of brand image and key product initiatives.
  • Close coordination with Sales, Customer Solutions, Operations and IT teams to facilitate and maximize ecommerce-based sales through wholesale customers, both brick-and-mortar and e-tailers.
  • Responsible for decisions affecting product assortment and inventory planning to satisfy ecommerce demand. The role will coordinate ecommerce inventory planning with category supply chain managers to ensure integration with wholesale-directed business.
  • Close coordination with marketing and consumer services teams to satisfy graphic/content requirements of the web site and provide transactional support for ecommerce customers.
  • Monitor, analyze and report on performance of the ecommerce business relative to history and company objectives.
  • Full P&L responsibility for ecommerce business unit performance.

Qualifications:

  • Bachelor’s degree required. MBA preferred.
  • 6-10 years experience in running and growing a B2C ecommerce business.
  • Broad emarketing experience with some general retail industry experience desirable. Must have demonstrated career growth, and experience with successful project and/or people management.
  • Interest and ability to lead an overall business unit.
  • Technical comprehension of ecommerce business platforms.
  • Must be comfortable working within a collaborative environment and leading direct reports.
  • Must be able to build the business by applying ecommerce strategies to major business initiatives and maintain an understanding of the brand, product, and consumer.
  • Must be flexible and have strong collaboration skills.
  • Strong organizational, communication, project management and influencing skills are required.
  • Must have excellent problem solving skills.

UPDATE: THIS SEARCH IS CLOSED.

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Harry Joiner

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