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We are working with AccuQuilt in their search for an Ecommerce Marketing Manager who’s “a cut above.” The role will be based in Omaha, NE. AccuQuilt was originally part of the AccuCut family of stores that offered innovative cutting solutions to the quilt, education and craft markets. In 2008, AccuQuilt spun out to cater exclusively to the quilting industry.
You might say they cover the industry like a blanket.
Okay, I’ll stop now.
The quilting market is no laughing matter. Turns out, it’s nearly a $4 billion behemoth. As usual, I did some research, and here’s what I found: 14% of U.S. households are home to at least one active quilter. The total number of quilters in the U.S. now exceeds 21 million, and each of these crazy quilters spends $190 annually. Quilters are proud of their work and they talk to each other online. The most avid quilters represent 6.2% of all quilting households and account for 69% of total industry expenditures. Yowza!
So, who is she??
Well, she’s typically 62 years old; well educated (72% attended college); affluent ($91,602 HH income); and she spends spend on average $2,442 per year on quilting. She’s been quilting for roughly 16 years, and if you must know: 44% prefer traditional quilts, while 50% enjoy both traditional and contemporary styles.
AccuQuilt is run by quilters, and it offers quilters, fabric crafters and retailers a premiere line of fabric cutters, dies, quilting patterns and other quilt and fabric cutting solutions that help quilters quickly and accurately cut shapes for quilting and fabric crafts. AccuQuilt also offers quilters a wide variety of rich educational resources to enhance their quilting experiences.
And they’re pretty good at it too. This YouTube video has been viewed 87,696 times, and the company’s YouTube channel has 1,167,171 views with 1,469 subscribers …
AccuQuilt is looking for an Ecommerce Marketing Manager to grow the firm’s online business. According to Steve Nabity, AccuQuilt’s CEO, the firm provides a collaborative, BS-Free work environment. “Because we don’t have the typical roadblocks that come with corporate rigmarole, we are able to innovate daily by openly communicating our obstacles and finding solutions quickly. We want and expect valuable contributions to come from every part of the company. Different views and opinions that bring value are ALWAYS welcome.”
Steve explains, “Our ideal candidate has a passion for driving online revenue. They’ve gotta thrive in an entrepreneurial, numbers-focused environment where they can make things happen. The best day of their week has to be when they are diving into the marketing performance metrics and site analytics to discover ways to enhance performance.”
“Meaning, we need a highly organized individual with an infectious attitude who can manage and motivate internal ecommerce resources as well as outside marketing partners. They’ve gotta be able to take the lead in planning marketing campaigns and collaborating with product management, creative, operations and other key stakeholders. That’s gotta be part of their DNA.”
What you’ll do:
- Grow Search Engine Marketing (SEM) in collaboration with the firm’s external search engine marketing company
- Drive email revenue by optimizing existing customers repeat rate and by converting non-purchasers to customers
- Analyze web analytics data and make appropriate merchandising adjustments to improve conversion and average order
- Maintain active inventory items on the web, ensuring correct product images and accurate and comprehensive product descriptions
- Assist in the development of additional non-product content, including but not limited to AccuQuilt U
- Work with AccuQuilt’s web development firm to optimize the shopping experience and site productivity
Basic Qualifications:
- Bachelor’s degree required
- Minimum of 3 years of extensive hands-on online marketing management experience
- Excellent analytical and quantitative skills
- Proven track record of improving site conversion and average order value
- Exceptional knowledge of optimizing Search Engine Marketing campaigns through ad, keyword, and landing page optimization
- Strong understanding of Search Engine Optimization best practices
- Successful track record in developing and growing E-mail campaigns
- Previous experience in social marketing preferred
- Experience with using web analytics tools to make web site merchandising decisions and optimize website performance
- Proven ability to manage multiple projects and changing priorities effectively in fast paced environment and constantly deliver superior results within given deadlines
- Ability to communicate results and marketing ideas to management
Personal Skills & Attributes:
- You can’t believe your own BS. (That’s right, everyone at AccuQuilt has a finely tuned BS meter. Standard issue.)
- You must be a detail-oriented, self-directed problem solver with exceptional organization skills.
- You love having fun and are sick of the corporate _____, “you fill in the blank.”
- You have the ability to interact and communicate on a professional respectful level.
- If you know how to quilt, that’s a really big plus. If you don’t know how to quilt, that’s fine, AccuQuilt will teach you. Everyone in the company must learn to make a quilt. Even the CEO.
- You must remember, “Better Cuts, Make Better Quilts.”
UPDATE: THIS SEARCH IS CLOSED.
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